Question 1

The typically length of a public relations plansbook is ----------------- .&#10;A) 3-5 pages.&#10;B) any length&#10;C) based on the number of objectives&#10;D) based on the number of tactics&#10;E) 10-75 pages.

Accepted Answer

A public relations plansbook is a comprehensive document that outlines the strategy, tactics, and measurements for a PR campaign. Its length can vary significantly depending on the scope and complexity of the campaign, but it typically ranges from 10 to 75 pages to cover all necessary details and plans.

Question 2

What period does a public relations campaign cover?&#10;A) 6-24 months&#10;B) 6-24 years&#10;C) Under 12 months&#10;D) Under 24 months&#10;E) Any period.

Accepted Answer

6-24 months&#10;

Question 3

----------------- contains an overview of a public relations campaign plan and usually follows a standard format.&#10;A) situational analysis&#10;B) executive summary&#10;C) strategy platform&#10;D) scheduling section&#10;E) none of the above.

Accepted Answer

The executive summary contains an overview of a public relations campaign plan and usually follows a standard format. It summarizes the key elements of the campaign for quick understanding.

Question 4

Describe a situational analysis. The______________is the research and information collecting period resulting in information and data to inform the development of a public relations campaign. It specifically contains information about the issue, situation, and stakeholder groups.

A) situational analysis
B) executive summary
C) strategy platform
D) scheduling section
E) none of the above.

Accepted Answer

A situational analysis is the phase where research and information gathering occur, providing the necessary data and insights about the issue, situation, and stakeholders involved, which are crucial for developing a public relations campaign.

Question 5

The approximate number in the population, their rank in importance and why, their level of issue awareness, knowledge, and engagement, and if appropriate, their media habits constitute the definition of what?

A) Situational analysis
B) Executive summary
C) Public
D) Goal
E) Objective.

Accepted Answer

The definition provided pertains to the concept of "Public" in the context of public relations and communications. It describes the characteristics of a specific group or segment of the population that an organization or individual might need to communicate with, including their size, importance, awareness of issues, knowledge level, engagement, and media consumption habits.

Question 6

A public relations campaign strategy contains a goal, overall benchmarked objectives, and a central message. Sometimes the strategy narrative includes a brief justification supported by evidence typically from the situational analysis. These items are included in the: ------------------.

A) plansbook
B) preface
C) synopsis
D) appendix
E) none of the above.

Accepted Answer

The items described are typically included in a plansbook, which is a comprehensive document outlining a public relations campaign strategy, including goals, objectives, central message, and justifications based on situational analysis.

Question 7

What does a campaign goal primarily address?&#10;A) plansbook&#10;B) issue&#10;C) synopsis&#10;D) appendix&#10;E) none of the above.

Accepted Answer

A campaign goal primarily addresses the issue that the campaign is trying to address.

Question 8

What is the overall central point or theme communicated in a public relations campaign.&#10;A) Central message&#10;B) Tactic&#10;C) Objective&#10;D) Budget trend&#10;E) CPM.

Accepted Answer

The central point or theme communicated in a public relations campaign is referred to as the "Central message." This encapsulates the main idea or concept that the campaign aims to convey to its target audience.

Question 9

The specific public relations plan that refers to a specific public is called a(n):-----------&#10;A) over plan&#10;B) segmentation&#10;C) action&#10;D) market&#10;E) none of the above.

Accepted Answer

An action plan is a specific public relations plan that refers to a specific public.

Question 10

------------- is a tool, task, or activity pursued to achieve an objective that is associated with a public relations' goal, strategy and objectives. Tactics are the individual messages or activities directed at a public such as news releases, social media shares, blog posts, in-person events, interviews, trade show participation, and data collection such as surveys, assessment tools, and many more.

A) over plan
B) objective
C) action
D) tactic
E) none of the above.

Accepted Answer

Tactic is the correct term for a tool, task, or activity pursued to achieve an objective associated with a public relations' goal, strategy, and objectives. It encompasses the individual messages or activities directed at a public.

Deck 14: Putting It All Together the Public Relation Campaign