Deck 7: Electronic Messages and Digital Media

Question 1

Instant messaging is more interactive and immediate than e-mail.

Answer 1

True

Question 2

The cloudrefers to the remote networks in which data and software applications are stored and accessed.

Answer 2

True

Question 3

E-mail is an effective communication channel for critical work situations such as human resources annual reviews,discipline,and promotions.

Answer 3

False

Question 4

Presence functionalityrequires face-to-face interaction.

Question 5

Your name at the bottom of an e-mail message is an important part of the closing.

Question 6

E-mail is appropriate for short,informal messages that request information and respond to inquiries.

Question 7

Podcasts can be played only on iPods.

Question 8

Ifemployees set up their company's e-mail on their smartphones,they have given their employer the right to remotely delete all personal data on that mobile device.

Question 9

Readers tend to look for deadlines and action information in the body of an e-mail message or memo.

Question 10

Podcasting is praised by business experts primarily for its financial benefits.

Question 11

Many people consider instant messaging and texting as productivity boosters because they enable users to get answers quickly and allow multitasking.

Question 12

Please let me know if I may be of further assistance is an example of an effective,professional closing for an e-mail message or memo.

Question 13

Greetings such asHi,Joe are unnecessary in e-mail messages because it is already clear that the receiver is the intended recipient.

Question 14

The major attraction of instant messaging (IM)in the workplace is that it allows real-time communication with colleagues anywhere in the world.

Question 15

In most businesses today,e-mail has been overtaken by texting and social media.

Question 16

Including a subject line in an e-mail message is optional because these messages are usually short.

Question 17

Messages in today's digital age are shorter and more frequent than in the past.

Question 18

Important is an example of an effective subject line because it is likely to catch the reader's attention.

Question 19

Instant messages and text messages can become evidence in court cases and lawsuits.

Question 20

Down-editing is not recommended when responding to e-mails because it adds to reading time and can seem rude.

Question 21

Blogs are used by individuals to share their ideas and hobbies but are inappropriate for business.

Question 22

Liliana must be able to access her company's accounting records and accounting software from remote locations.What technology will allow her to store and to access data and software application in remote network clusters?

A)E-mail
B)Twitter
C)Cloud computing
D)Social networking sites

Question 23

Blogs can be especially useful for crisis communication.

Question 24

Wikis capitalize on crowdsourcing,which can be defined as the practice of tapping into the combined knowledge of a large community to solve problems and complete assignments.

Question 25

Aimee has discovered a production problem that will cause this month's shipments to be a few days late.Because her Brazilian customers will need to know about this problem right away,Aimee should ________.

A)write a letter
B)send a memo
C)send an e-mail message
D)arrange for a face-to-face visit

Question 26

Which of the following describes communication in today's digital age?

A)Communicators are increasingly switching to mobile devices.
B)Messages are shorter and more frequent.
C)Message response time is much speedier.
D)All of the above statements describe communication in today's digital age.

Question 27

When writing blog entries,use passive verbs,use formal language,and avoid contractions.

Question 28

According to the text,Twitter is the most popular social media site among Americans.

Question 29

Blogs should provide fresh content regularly.

Question 30

Which of the following statements about e-mail in the workplace is most accurate?

A)Most business messages today are being sent using social media platforms.
B)Typical businesspeople spend at least two hours a day writing and replying to e-mail messages.
C)E-mail will become obsolete in the next few years.
D)E-mail has completely replaced paper memos and letters in the workplace.

Question 31

As Nathan begins his business career,he will probably find himself writing more ________ than other types of messages.

A)letters
B)memos
C)e-mail messages
D)text messages

Question 32

Which of the following situations is most appropriate for sending an e-mail message?

A)Caitlin must deliver a negative performance review to one of her employees.
B)Drew must send salary information to the company's accountant.
C)Sabrina wants to know whether her supervisor is available for a meeting next week.
D)Martin must put one of his employees on probation for a workplace violation.

Question 33

Shondra has been asked by her supervisor to write a guide for effective e-mailing for new employees.Which of the following is she likely to include?

A)Don't put anything in an e-mail message that you wouldn't post on your office door.
B)Because e-mail is informal,you don't have to write messages using complete sentences.
C)Use Reply All every time you respond to an e-mail message to ensure that everyone sees your reply.
D)Once an e-mail message is deleted,it's gone forever.

Question 34

Privacy settings on social networking sites do not guarantee complete protection.

Question 35

Experts predict that social media will become as important for the economy as mobile phones and cloud computing.

Question 36

E-mail is appropriate for ________.

A)short,informal messages that request information and respond to inquiries
B)messages to multiple receivers
C)use as a cover document when sending longer attachments
D)all of these choices

Question 37

What is the best advice for organizing e-mail messages?

A)Place the action information in the first paragraph so that it's not overlooked.
B)Consider using headings if the message is more than a few paragraphs.
C)Omit a salutation or greeting;these are used only in business letters.
D)All of these choices

Question 38

Daniel is resigning from his position as a management consultant and would like a permanent record of his official resignation.Which of the following is the best communication channel for him to use to inform his supervisor of his resignation?

A)Letter
B)E-mail message
C)Voice mail message
D)Text message

Question 39

Texts and instant messages are not effective tools for digital marketing because they are too personalized.

Question 40

Businesses use social networking sites such as Facebook and Twitter to connect with customers and employees,share company news,and exchange ideas.

Question 41

The most important part of an e-mail message is its ________.

A)conclusion
B)opening greeting
C)subject line
D)body

Question 42

Which of the following is an example of proper texting etiquette?

A)Apply the same timing guidelines to sending and receiving text messages that you would for speaking on the phone (such as not during a meeting or when in a social setting).
B)Since speed is the whole point of text messaging,grammar and punctuation are not important.
C)If notifying others of sad news,texting is preferred rather than making a personal telephone call. 
D)It is never necessary to identify yourself via text message because the receiver will see your phone number.

Question 43

What is the best advice for writing e-mail messages?

A)Use first names only in opening greetings.
B)Because your name will appear in your e-mail address,you don't have to type it at the bottom of your message.
C)Always include a complimentary closing such as Sincerely.
D)Make your e-mail messages easier to read and to comprehend by using bulleted and numbered lists and headings.

Question 44

What is the most accurate statement about liability and legal issues related to text messaging?

A)Because text messaging is so informal,messages sent or received cannot create legal liability for a company.
B)Companies cannot be held responsible if an employee gets into an accident while texting and driving on the job.
C)Some organizations have instituted detailed digital-age e-policies,offer formal employee training,and use technology tools such as monitoring,filtering,and blocking.
D)Spam is a concern only with e-mail,not with instant messaging.

Question 45

Memos are necessary for important internal messages that ________.

A)are too long for e-mail
B)demand formality
C)inform employees who don't may not have access to e-mail
D)meet all of these criteria

Question 46

Which of the following is a similarity in e-mail messages and memos?

A)Both usually carry sensitive information.
B)Both are used only for internal messages.
C)Both generally close with action information,a summary of the message,or a closing thought.
D)All of these are similarities in e-mail messages and memos.

Question 47

What is the most effective strategy for controlling your e-mail inbox?

A)Read and respond to every e-mail message within ten minutes.
B)Check your e-mail only in the mornings.
C)Check your e-mail at set times.
D)Inform co-workers that you will be communicating only via text message.

Question 48

Your supervisor has suggested that you down-edit your e-mail message when replying to be more efficient.What should you do?

A)Insert your responses to parts of the incoming message,and include only those parts of the incoming message to which you are responding.
B)Place your reply at the bottom,after the original message.
C)Delete the original message altogether before adding your reply.
D)Write your reply using all lowercase letters.

Question 49

An ALL-CAPS e-mail message is often read as ________.

A)positive emphasis
B)shouting
C)deadline oriented
D)humor or sarcasm

Question 50

Which of the following is the most effective closing for an e-mail message?

A)Please do not hesitate to call if you have any questions.
B)Please let me know at your earliest convenience.
C)Please send your time sheet to me by August 31 so that we can process your paycheck.
D)Please let me know if I can be of further assistance.

Question 51

Americans most commonly use their smartphones for _________.

A)making phone calls
B)writing memos
C)sending and receiving text messages
D)​proofreading business messages

Question 52

Which of the following subject lines is most effective?

A)Help!
B)Free Quote
C)Attend Our Sales Meeting on January 30
D)Meeting

Question 53

What is a disadvantage of text messaging?

A)Using text messaging on the job lowers productivity.
B)Employees using free consumer-grade instant messaging systems might reveal privileged information and company records.
C)Texting is a relatively high-cost substitute for voice calls.
D)Text messaging is an indiscreet way of communicating.

Question 54

What is the most accurate statement about instant messaging (IM)and text messaging?

A)Using text messaging and instant messaging for business communication will make you look unprofessional.
B)Text messaging requires a short message service (SMS)supplied by a cell phone service provider or a voice over Internet protocol (VoIP)service.
C)Instant messaging and text messaging use the same technology and are used for the same purposes.
D)Text messaging enables you to use the Internet to communicate in real time in a private chat room with one or more individuals.

Question 55

Texting requires aSMS,whichstands for ________.

A)simple message synchronization
B)short message service
C)systems messaging synchronization
D)​single mobility system

Question 56

What is a benefit of instant messaging?

A)Instant messaging allows real-time communication with colleagues anywhere in the world.
B)Instant messaging is a convenient alternative to the telephone.
C)Instant messaging allows people to share information immediately and make decisions quickly.
D)All of these choices are benefits of instant messaging.

Question 57

Which of the following is not a standard guide word used in e-mail messages and memos?

A)TO:
B)FROM:
C)RESPONSE:
D)DATE:

Question 58

You receive a suspicious text message from an unknown sender asking you to click on a link to access your current credit score.This is likely an example of ________.

A)marketing
B)phishing
C)liability
D)malware

Question 59

Chatham Industries would like to provide live tech support to its customers.What is the best communication channel for doing this?

A)E-mail
B)Blog
C)Podcast
D)Instant messaging

Question 60

Because Maya knows that the most important part of an e-mail message is the subject line,she ________.

A)avoids verbs in subject lines
B)uses ALL CAPS in subject lines to grab the attention of the reader
C)uses one-word subject lines to make her messages more concise
D)adjusts the subject line if the topic changes after repeated replies

Question 61

Alonzo has just been assigned to create a blog to use for market research and viral marketing.What advice would you give him?

A)Scrutinize the blogosphere for buzz and for positive or negative postings about his organization and its products.
B)Use a variety of hard-sell tactics to get the word out about his company's products.
C)Realize that blogs are useful for getting feedback only from customers,not industry experts.
D)Alonzo should follow all these suggestions.

Question 62

Which of the following statements about social networking sites is most accurate?

A)Twitter is the most popular social network,with 58% of American adult users.
B)Companies use social networks to connect with external audiences,but not for internal audiences.
C)Fewer than 50 percent of the Fortune 500 companies are on Facebook,although this figure is expected to grow.
D)​The number of social media users sixty-five and older has more than tripled in five years.

Question 63

Kelly has been told that her blog posts can benefit from using the journalistic pattern.What does this mean?

A)Begin with specifics and background information that lead up to the big news.
B)Make sure that every blog posting contains information pulled from the front pages of major newspapers.
C)Emphasize the big news up front,supported with specifics and background information.
D)Make every blog posting controversial in some way to generate discussion.

Question 64

Which of the following will most likely prompt a reader to open your blog post?

A)An interesting opening paragraph
B)A catchy title or headline
C)A call to action
D)Exciting,colorful visuals

Question 65

Karen,a real estate agent,wants to create simple podcasts that will allow her clients to take virtual tours of available properties.What should she focus on first?

A)Providing quality content with an authentic voice
B)Increasing sales and maximizing her commissions
C)Choosing the most expensive properties
D)Making sure all of her clients have smartphones

Question 66

Benefits of corporate wikis include enhancing the reputation of expert contributors,making work flow more easily,and ________.

A)avoiding the need for satellite offices
B)reducing the need for collaboration
C)​rendering technical support unnecessary
D)improving an organization's processes

Question 67

What is the most accurate statement about instant messaging and texting on the job?

A)Maintain one contact list for both professional and personal contacts to simplify things.
B)To use instant messaging and texting most efficiently on the job,make yourself available at all times during working hours.
C)Use ample jargon,slang,and abbreviations to make your instant messages and text messages as short as possible.
D)Because instant messages and text messages can be saved,don't say anything that could damage your reputation or that of your organization.

Question 68

An advantage of business blogs is that they ________.

A)potentially reach a far-flung,vast audience
B)are exempt from possible legal litigation
C)are easy to maintain
D)All are advantages of business blogs.

Question 69

How do organizations use podcasts?

A)Major news organizations and media outlets podcast radio and TV shows.
B)Colleges and universities use podcasts to allow students to access instructors' lectures,interviews,sporting events,and other content.
C)Businesses use podcasts to send audio and video messages to customers and to provide training to employees.
D)Organizations use podcasts for all of these purposes.

Question 70

What is the most accurate statement about the use of blogs to provide up-to-date information to the press and the public?

A)Blogs that provide information to the press and the public should be written only by top managers.
B)Many companies now use blogs for crowdsourcing promotions to connect with their customers and to generate buzz that they hope will go viral on the Internet.
C)Blogs can replace other communication channels in a PR crisis or an emergency.
D)Blogs are usually used internally and are seldom used to provide company information to the press and the public.

Question 71

What is the most accurate statement about podcasts?

A)Podcasts are the most popular and widely used segment of Web 2.0.
B)Audio and video files must be played on Apple's iPod.
C)Podcasts are featured on media websites and company portals or shared on blogs and social networking sites. 
D)All podcasts are prerecorded and then streamed over the Web.

Question 72

Although the term podcastinghas caught on,a more accurate term when it applies to video content is ________.

A)tubecasting
B)webcasting
C)vcasting
D)​viewcasting

Question 73

Michelle has just been appointed to a virtual team that will use a wiki to keep in touch,and she wants to be a valuable team participant and contributor to the wiki.What is the best advice you can give her?

A)Post controversial and provocative comments to make the wiki interesting.
B)Verify all facts before posting them to the wiki.
C)Insist on recognition for everything you post to the wiki.
D)Rely on the wiki's appointed editor to proofread for grammar and spelling.

Question 74

Which of the following statements about the digital era is most accurate?

A)Twitter,podcasts,and wikis are part of the new user-centered virtual environment called Web 1.0.
B)Internet users have the power to create Web content.
C)Businesses are in complete control of their marketing. 
D)Everything posted online is fact checked.

Question 75

Which of the following statements about blogs is most accurate?

A)Blogs are written by just one person.
B)Blogs can invite spontaneous consumer feedback faster and more cheaply than traditional consumer research tools.
C)Although wikis allow visitors to leave public comments,blogs do not.
D)The commercial banking industry currently uses blogs the most. 

Question 76

Organizations use blogs to develop relationships,build brands,and create virtual ________.

A)communities
B)sales
C)products
D)competition

Question 77

One advantage of wikis is that they capitalize on ________, the practice of tapping into the combined knowledge of a large community to solve problems and complete assignments.

A)crowdstorming
B)​crowdsourcing
C)crowdfunding
D)crowdwriting

Question 78

Jeff is starting a new business blog and wants to be able to compete with established blog sites.He has asked for your advice.What should you tell him?

A)Choose one topic and stick with it to give your blog stability.
B)It is better to post long messages infrequently than to post short messages frequently.
C)Avoid providing links to other blogs.
D)Use a commercial hosting site such as Blogger,Tumblr,or WordPress.

Question 79

Annette wants to start a blog for her small business.What should she do first?

A)Start writing blog entries about topics that showcase her expertise and insights.
B)Post lots of photos to give her blog visual interest.
C)Identify her audience.
D)Choose the right keywords so that search engines will find her blog.

Question 80

Which of the following is not a common business use of blogs?

A)To allow remote team members to share information and to access and edit their documents online
B)To provide up-to-date company information to the press and the public
C)To invite opinions and feedback from customers and industry experts
D)To recruit potential employees