Deck 11: Pleasure and Enjoyment Seeking

Question 1

Excitatory potential refers to a media messages' ability to both increase and decrease viewers' physiological arousal.

Answer 1

True

Question 2

A TV show with multiple story lines and settings, along with numerous characters, will likely be high in which mood-impacting characteristic?

A) Excitatory potential
B) Absorption potential
C) Semantic affinity
D) Hedonic valence

Answer 2

Absorption potential

Question 3

Which of the following is a potential reason someone may choose to view a negatively valenced message?

A) They may not wish to adjust their mood to a positive one
B) Negatively valenced messages always have happy endings
C) All of the above
D) None of the above

Answer 3

They may not wish to adjust their mood to a positive one

Question 4

Mood management theory makes predictions about media users'___________

A) Media enjoyment
B) Message selections
C) Character liking
D) Empathetic responses

Question 5

Ray really liked the main character of a TV show. In the last episode, the main character had a happy ending and the character's success made Ray feel happy as well.
Which theory best describes the above situation?

A) Hedonic reward theory
B) Mood management theory
C) Affective disposition theory
D) Eudaimonia

Question 6

Jane's favorite movie genre are spy movies, and she always feels happy when the villain is put in jail at the end.
Which concept/theory best describes the above situation?

A) Excitatory potential
B) Eudaimonia
C) Mood management
D) Counter-empathy

Question 7

Which of the following is a feature of a character that is known to impact whether viewers like or dislike the character?

A) Physical attractiveness of the character
B) Similarity between viewer and the character
C) Character's morally appropriate behavior
D) All of the above can impact whether a character is liked or disliked

Question 8

refers to when violence is seen as justifiable by viewers

A) Moral judgment
B) Counter empathy
C) Moral justification
D) Advantageous comparison

Question 9

is a state of happiness where viewers find fulfillment through watching mediated messages that allow the viewers to appreciate deeper meaning.

A) Empathy
B) Eudaimonia
C) Hedonism
D) Excitation transfer

Question 10

Sam prefers to watch television shows that encourage her to see the world in a new, thought-provoking way.
Which type of motivation best describes Sam's movie choices?

A) Edaimonic motivation
B) Hedonic motivation
C) Empathetic motivation
D) Mood adjustment

Question 11

Which is a correct sequence in Zillmann's model of empathy (discussed in the context of suspense) ?
The observation of the character is followed by …

A) ...disapproval $\rightarrow$ negative disposition $\rightarrow$ empathy for character
B) ...disapproval $\rightarrow$ negative disposition $\rightarrow$ counter empathy for character
C) ...approval $\rightarrow$ positive disposition $\rightarrow$ hope for bad ending for character
D) ...approval $\rightarrow$ positive disposition $\rightarrow$ fear good ending for character

Question 12

According to what theory is enjoyment of tragedies a paradox because it means viewers enjoy seeing misfortunes happening to people who seem to deserve better?

A) Affective Disposition Theory
B) Mood Management Theory
C) Cognitive Dissonance Theory
D) Social Comparison Theory

Question 13

Eudaimonia is happiness that comes from:

A) A rational active life
B) Experiencing connectedness
C) Seeking meaning
D) All of the above

Question 14

According to affective disposition theory, _____________ is key to media enjoyment.

A) Character liking
B) Attention
C) Identification
D) None of the above

Question 15

Affective disposition theory asserts that affective dispositions determine _____________.

A) Identification
B) Sympathy
C) Empathy
D) Arousal

Question 16

Affective dispositions are _____________ feelings.

A) Positive
B) Negative
C) Both A and B
D) Neither A nor B