Question 1

A form of interviewing that can be formal, informal, in the field, or brainstorming sessions.&#10;A) Focus group&#10;B) Moderator&#10;C) Group interaction&#10;D) Group effect

Accepted Answer

Focus groups are a form of interviewing that can be conducted in various settings, including formal, informal, in the field, or during brainstorming sessions, involving a group of people discussing a particular topic or product under the guidance of a moderator.

Question 2

Shae is leading a focus group exploring language used on the field by soccer players (including the language the players prefer the referee does not hear). Shae's role is what?&#10;A) Group leader&#10;B) Moderator&#10;C) Group interaction leader&#10;D) Group effect coordinator

Accepted Answer

Shae's role as the person leading a focus group is best described as a Moderator. This term is commonly used to denote someone who guides or facilitates discussions and interactions within a group setting, ensuring the conversation stays on topic and all participants have the opportunity to contribute.

Question 3

A benefit of focus groups is when insights emerge from the group which might not evident in a 1-1 interview.&#10;A) Focus group&#10;B) Moderator&#10;C) Group interaction&#10;D) Group effect

Accepted Answer

Group effect&#10;

Question 4

The acceptable minimum of focus groups for any study is:&#10;A) 1&#10;B) 2&#10;C) 3&#10;D) 5

Accepted Answer

The acceptable minimum number of focus groups for any study is generally considered to be 2. This allows for some comparison and validation of data across groups, although more may be needed depending on the study's complexity and objectives.

Question 5

An acceptable number of participants in a focus group is:&#10;A) 3-5&#10;B) 3-7&#10;C) 3-15&#10;D) 3-21

Accepted Answer

An acceptable number of participants in a focus group typically ranges from 3 to 15. This size allows for a diverse range of opinions while still being manageable for discussion.

Question 6

Which are common incentives for participation a researcher might offer?&#10;A) Money&#10;B) Food&#10;C) Classroom extra credit&#10;D) All of the above&#10;

Accepted Answer

a. Money: Offering financial compensation is a widely used incentive, especially in studies that require significant time commitment or involve invasive procedures.
b. Food: Providing snacks or meals can be an appealing incentive, particularly for studies that occur over meal times or are lengthy.
c. Classroom extra credit: For studies involving student participants, extra credit in a course can be a motivating factor for participation.
Researchers choose incentives based on the nature of the study, the target participant group, and ethical considerations. The incentives must be appropriate and not so large as to be coercive.

Question 7

A focus group is best held in a:&#10;A) A lab&#10;B) Natural setting&#10;C) Controlled environment&#10;D) A and C

Accepted Answer

Focus groups are best held in controlled environments to minimize external variables and distractions, and labs are a type of controlled environment designed for such purposes.

Question 8

Which are key factors to remember when planning a focus group?&#10;A) Prep for the number of people in the group&#10;B) Prep for the length of the session&#10;C) Prep the setup of the room&#10;D) All of the above

Accepted Answer

All of the above factors are crucial when planning a focus group. The number of participants affects the dynamics and interaction, the session length impacts engagement and depth of discussion, and the room setup influences comfort and participation levels.

Question 9

Which are key factors to remember when planning a focus group?&#10;A) Prep for collecting data from the group&#10;B) Make sure you have restroom facilities&#10;C) Make location easy to find&#10;D) All of the above

Accepted Answer

All the options listed are important considerations when planning a focus group. Preparing for data collection ensures that the information gathered is organized and useful. Ensuring restroom facilities are available and making the location easy to find are both important for participant comfort and accessibility, which can impact the quality of the data collected.

Question 10

Every focus group consists of &#8230;&#10;A) A moderator&#10;B) Participants&#10;C) Recording technician&#10;D) A & B

Accepted Answer

Focus groups typically consist of a moderator, who guides the discussion, and participants, who are the subjects of the research. A recording technician is not a necessary component of every focus group, as recording tasks can be managed by the moderator or not included at all.

Question 11

The program for a focus group is called a &#8230;&#10;A) Discussion guide&#10;B) Group guide&#10;C) Discussion director&#10;D) Discussion lead

Accepted Answer

The answer of The program for a focus group is...

Question 12

The best option for a moderator is &#8230;&#10;A) For the researcher to lead the group&#10;B) hire a professional moderator to lead the group&#10;C) hire an amateur moderator to lead the group&#10;D) select a student to lead the group

Accepted Answer

The answer of The best option for a moderator is...

Question 13

When conducting a group make sure &#8230;&#10;A) your tech is ready and working (if using any tech)&#10;B) your discussion guide is ready&#10;C) A & C&#10;D) None of the above&#10;

Accepted Answer

The answer of When conducting a group make sure &#8230;&#10;A)...

Question 14

A discussion guide is &#8230;&#10;A) fixed and does not provide for any deviation&#10;B) very broad and general&#10;C) flexible to accommodate the group&#10;D) not really used in focus groups

Accepted Answer

The answer of A discussion guide is &#8230;&#10;A) fixed and...

Question 15

Identify the way focus group data may be analyzed:&#10;A) An analysis of variance&#10;B) Grounded theory analysis&#10;C) A Likert analysis&#10;D) A differentiation analysis

Accepted Answer

The answer of Identify the way focus group data may...

Question 16

Identify the way focus group data may be analyzed:&#10;A) A metaphor analysis&#10;B) A multi-scale analysis&#10;C) A reverse-insight analysis&#10;D) A linear analysis

Accepted Answer

The answer of Identify the way focus group data may...

Question 17

Identify the way focus group data may be analyzed:&#10;A) An OED analysis&#10;B) A multi-analysis of variance&#10;C) A discourse analysis&#10;D) A chi-square analysis

Accepted Answer

The answer of Identify the way focus group data may...

Question 18

Identify the way focus group data may be analyzed:&#10;A) A square-root analysis&#10;B) An insight analysis&#10;C) constant comparison analysis&#10;D) A content analysis

Accepted Answer

The answer of Identify the way focus group data may...

Question 19

The main advantages to a focus group are:&#10;A) Speed, cost, and group effect&#10;B) Large number of participants, speed, group effect&#10;C) Speed, cost, and quantitative data&#10;D) Group effect, speed, and efficiency

Accepted Answer

The answer of The main advantages to a focus group...

Question 20

The main limitations to a focus group are:&#10;A) Costs and technology&#10;B) Participants and moderator&#10;C) Moderator and discussion guide&#10;D) Technology and participants

Accepted Answer

The answer of The main limitations to a focus group...

Question 21

What are the limitations to using a focus group to collect data?

Accepted Answer

The answer of What are the limitations to using a...

Question 22

What are the advantages to using a focus group to collect data?

Accepted Answer

The answer of What are the advantages to using a...

Question 23

How is a discussion guide an integral part of focus group research?

Accepted Answer

The answer of How is a discussion guide an integral...

Question 24

What role do incentives play in focus group research?

Accepted Answer

The answer of What role do incentives play in focus...

Question 25

How does a researcher prepare for holding a focus group?

Accepted Answer

The answer of How does a researcher prepare for holding...

Question 26

Discuss the options for analyzing focus group data.

Accepted Answer

The answer of Discuss the options for analyzing focus group...

Deck 10: Focus Groups