Deck 6: Movie Distribution

Question 1

What is the role of distribution for a film?

Answer 1

To create availability of a film for audiences

Question 2

What is the role of marketing for a film?

Answer 2

To create awareness of a film for audiences

Question 3

How does a distributor maximize all of the possibilities to generate revenue for a film?

Answer 3

Licensing all available and exploitable rights, in as many territories as possible, for the longest amount of time.

Question 4

How might smartphones change movies?

Question 5

Define an example of convergence with regard to movie distribution.

Question 6

Define disruptors with regard to movie distribution and give an example.

Question 7

Studios could release a movie in every media at once, in every territory, all at the same time. Why don't they?

Question 8

Why is theatrical distribution - putting a movie in movie theaters for consumers to buy, traditionally been important?

Question 9

Why is timing a theatrical release important?

Question 10

Of all the theatrical release patterns, which is the largest, suitable for a big-budget franchise film?

Question 11

A distributor positions a film in the marketplace, maximizing all of the possibilities to generate revenue by licensing:

A) All available and exploitable rights
B) In as many territories as possible
C) For the longest amount of time as possible
D) Popcorn containers and cups in a movie theater

Question 12

What are the windows of distribution?

A) Theatrical
B) Form of media utilized to view the film
C) DVD
D) Internet streaming and download
E) Pay cable

Question 13

Video-on-Demand on the Internet is growing for movies. What are 2 economic models?

A) Advertiser-based
B) Subscription-based
C) Viewers pay by the minute
D) Referral fees
E) Ancillary marketing

Question 14

What are some new formats which may impact movie distribution?

A) Augmented Reality
B) Virtual Reality
C) 360 Video
D) VHS

Question 15

Distributors separate the windows by which of the following:

A) Audience
B) Media
C) Territory
D) Term
E) Marketing method

Question 16

The financial success of a film is how it is produced

Question 17

No one needs to see a movie, they have to want to see it

Question 18

The economic value of a film is the right to exploit the copyright of the film by licensing or selling the rights to view it, by making copies and selling them.

Question 19

Distribution and Marketing must work together

Question 20

New technologies never force changes in distribution patterns

Question 21

A distribution agreement is a legal document that assigns rights to distribute a film from the copyright owner, usually the filmmaker or producer, to a distributor.

Question 22

Streaming and downloading movies on the Internet has not disrupted movie distribution at all.

Question 23

As new distribution technologies emerge, that architecture is disrupted and changed to accommodate them

Question 24

Distribution is dominated by the Hollywood studios.

Question 25

Describe the global influence on distribution.