Question 1

Which of the following is NOT a limitation of panel studies?&#10;A) Recruitment and retention&#10;B) Validity and reliability&#10;C) Subjects not paying much attention to the studied behavior&#10;D) Overwhelming data

Accepted Answer

Panel studies often face challenges with recruitment and retention, validity and reliability, and managing overwhelming data. However, subjects not paying attention to the studied behavior is not typically considered a limitation specific to panel studies.

Question 2

__________ is when two different versions of an advertisement are prepared. Half of the recipients see one version of the ad, and the other half see the other version.&#10;A) Market tests&#10;B) Split runs&#10;C) Cohort studies&#10;D) Panel studies

Accepted Answer

Split runs involve creating two versions of an advertisement to test their effectiveness by exposing them to different segments of the target audience.

Question 3

__________ are quasi-experimental studies that are especially good at detecting changes over time.&#10;A) Market tests&#10;B) A/B tests&#10;C) Cohort studies&#10;D) Panel studies

Accepted Answer

Panel studies are particularly effective for observing changes over time because they repeatedly observe the same subjects, allowing for the detection of trends, patterns, and changes in the population over time.

Question 4

__________ is when two different versions of an advertisement are prepared. Half of the recipients see one version of the ad, and the other half see the other version.&#10;A) Market tests&#10;B) A/B tests&#10;C) Cohort studies&#10;D) Panel studies

Accepted Answer

A/B tests involve comparing two versions of an advertisement (or any other type of content) to see which one performs better. This is done by showing the two versions to two different groups and analyzing the results.

Question 5

Gathering not enough data is one of the limitations of panel studies

Accepted Answer

The answer of Gathering not enough data is one of...

Question 6

Split runs are also referred to as A/B tests.

Accepted Answer

Split runs, commonly known as A/B tests, involve comparing two versions of a webpage or app to see which one performs better.

Question 7

Split runs are two different versions of an advertisement are prepared. Half of the recipients see one version of the ad, and the other half see the other version.

Accepted Answer

Split runs are used in advertising to test the effectiveness of different ad versions by dividing the audience and showing each group a different version.

Question 8

Mortality is when panel members dropout of studies over time.

Accepted Answer

Mortality is the term used to describe the dropout of panel members from studies over time.

Question 9

Panel studies are essentially the same as panel studies.

Accepted Answer

Panel studies and cohort studies are different; panel studies involve repeated observations of the same variables over time, while cohort studies follow a group with a shared characteristic over time.

Question 10

Market tests represent small-scale trials in the actual consumer marketplace.

Accepted Answer

Market tests are indeed small-scale trials conducted in the actual consumer marketplace to evaluate the viability of a product, service, or marketing strategy before a wider launch.

Question 11

How are panel studies different from cohort studies?

Accepted Answer

The answer of How are panel studies different from cohort...

Question 12

Explain the limitations of panel studies.

Accepted Answer

The answer of Explain the limitations of panel studies....

Question 13

How are split runs different from market tests?

Accepted Answer

The answer of How are split runs different from market...

Deck 25: Experimental Approaches