Deck 21: Obtaining Accurate Responses

Question 1

Which of the following is a common threat to accuracy in research?

A) Talking to the wrong people.
B) The people you talk to giving you inaccurate responses.
C) Respondents being unwilling or too uncomfortable to give you accurate responses.
D) Nonresponse bias
E) All of the above

Answer 1

All of the above

Question 2

Patterns that cause nonresponse can introduce significant error to the study. This is called __________.

A) Response bias
B) Sampling error
C) Nonresponse bias
D) Measurement error
E) Demand characteristics

Answer 2

Nonresponse bias

Question 3

When some aspect of a study leads participants to believe there is a desired response, this is referred to as __________.

A) Response bias
B) Sampling error
C) Nonresponse bias
D) Measurement error
E) Demand characteristics

Answer 3

Demand characteristics

Question 4

Respondents do not want to appear shallow, uneducated, easily persuadable, materialistic, conformist, or in any way deviant. This phenomenon is called __________.

A) Response bias
B) Nonresponse bias
C) Social desirability
D) Demand characteristics

Question 5

Which of the following is generally considered an adequate response rate in research?

A) 5%
B) 25%
C) 50%
D) 60%
E) 70%

Question 6

Which of the following is/are ways to improve response rates for surveys?

A) A stamped return postage.
B) Postcard follow-up.
C) Notification of cutoff date
D) Monetary incentive
E) All of the above

Question 7

Who of the following are more likely to respond to a survey?

A) People with no education
B) Minorities
C) People who are highly educated
D) Both (b) and (c)

Question 8

Nonresponse bias is when a pattern of refusing to participate in a survey emerges when conducting research.

Question 9

A response rate of 50 percent is considered adequate for analysis and reporting.

Question 10

Even things like questionnaire color might influence the response rate.

Question 11

A stamped outgoing envelope usually results in a lower response rate.

Question 12

Providing a monetary incentive usually results in higher response rates.

Question 13

A response of 60 percent is good; a response rate of 70 percent is very good.

Question 14

Respondents tend to be less educated and more ethnically or racially diverse than the overall population.

Question 15

What should researchers do to increase response rates?

Question 16

What is nonresponse bias and how can it be reduced?