Deck 17: Sampling

Question 1

__________ sampling is used when researchers identify specific characteristics of a population that match quite well with the purpose of research.

A) Cluster
B) Stratified
C) Snowball
D) Purposive

Answer 1

Purposive

Question 2

In the figure below, X represents?

A) Sample
B) Code
C) Unit
D) Population

Answer 2

Population

Question 3

The group of people who actually are measured by the survey is called a __________.

A) Public
B) Audience
C) Sample
D) Population

Answer 3

Sample

Question 4

The sampling method where randomly selected qualified respondents are asked to refer friends, relatives etc. is called

A) Cluster Sampling
B) Stratified Sampling
C) Snowball Sampling
D) Systematic Random Sampling

Question 5

The sampling method where respondents are drawn on the basis of a characteristics such as age, gender or income in order to get an adequate representation of a subsample is called __________.

A) Cluster Sampling
B) Stratified Sampling
C) Snowball Sampling
D) Systematic Random Sampling

Question 6

Which of the following research techniques usually uses the smallest sample size?

A) Mail surveys
B) Internet surveys
C) Focus groups
D) Phone surveys

Question 7

The sampling method where individuals are selected in groups rather than one at a time is called __________.

A) Cluster Sampling
B) Stratified Sampling
C) Snowball Sampling
D) Systematic Random Sampling

Question 8

The sampling technique where respondents are asked to recommend the study to their friends and relatives is called __________.

A) Quota
B) Convenience
C) Purposive
D) Snowball

Question 9

All of the following are things to consider while selecting samples EXCEPT:

A) The purpose of your research
B) Cost versus benefit analysis.
C) Time constraints
D) The age and background of the researcher
E) The amount of acceptable error

Question 10

The sampling technique where researchers identify specific characteristics of a population that match quite well with the purpose of research is called __________.

A) Quota
B) Convenience
C) Purposive
D) Snowball

Question 11

The sampling technique where researchers use readily available samples that are nonrepresentative of populations is called __________.

A) Quota-similar to stratified sampling except without randomization
B) Convenience
C) Purposive
D) Snowball

Question 12

The sampling technique that is similar to stratified sampling except without randomization is called __________.

A) Quota
B) Convenience
C) Purposive
D) Snowball

Question 13

The degree to which a sample differs from the population is called Sampling Error.

Question 14

Quota sampling is similar to stratified sampling except for randomization.

Question 15

The degree to which a sample differs from the population is called Measurement Error

Question 16

Snowball sampling is also called convenience sampling.

Question 17

Sample is the group of people a research selects to participate in his or her research.

Question 18

In advertising and PR, the tolerance for error is a bit higher as 95% confidence level is considered acceptable.

Question 19

Using college students for research a study on the effects of media violence on general population is an example of snowball sampling.

Question 20

Keeping the size of the clusters small in a cluster sampling reduces the sampling error.

Question 21

Define sample, sampling frame, and population.