Deck 16: Empirical Research: Survey Research

Question 1

Which of the following is an advantage of survey research?

A) Surveys have a low return rate
B) Surveys can be filled by professional survey takers
C) There are few geography restrictions
D) Only a small sample size of 6 to 12 people is necessary

Answer 1

There are few geography restrictions

Question 2

Which of the following is a NOT characteristic of survey research?

A) Results can be generalized
B) Extensive use of statistics and numbers.
C) Usually uses large and representative samples
D) It is example of qualitative research

Answer 2

It is example of qualitative research

Question 3

The group of people who actually are measured by the survey is called a __________.

A) Public
B) Audience
C) Sample
D) Population

Answer 3

Sample

Question 4

Which of the following is a software that can be used to design surveys?

A) SPSS
B) Qualtrics
C) SAS
D) STATA

Question 5

__________ is two questions disguised as one (e.g., Cars should be faster and safer-agree or disagree?)

A) A Likert scale question
B) A Semantic differential scale question
C) A Dichotomous question
D) A Double-barreled question

Question 6

The principle where "if there are many solutions to a problem, the simplest solution is usually the best" is called __________.

A) Heisenberg principle
B) Murphy's law
C) Occam's Razor
D) Pareto principle

Question 7

Software such as __________ can be used to not only design surveys but also to collect and analyze data online and report results.

A) Radian 6
B) Buzz Metrics
C) Surveymonkey
D) TracX

Question 8

Which of the following is/are ways to improve response rates for surveys?

A) A stamped return postage.
B) Postcard follow-up.
C) Notification of cutoff date
D) Monetary incentive
E) All of the above

Question 9

Results of a survey can never be generalized.

Question 10

Even things like questionnaire color might influence the response rate.

Question 11

Survey research presents very few geographic restrictions.

Question 12

To counteract researcher bias, some researchers use the double-barrel technique, in which neither subjects nor researchers know whether a given subject belongs to the control group.

Question 13

Survey research is an example of qualitative research.

Question 14

Mail surveys usually have a low response rate.

Question 15

A stamped outgoing usually results in a lower response rate.

Question 16

The use of color pink or white for survey questionnaires usually results in higher response rates.

Question 17

What are the steps to be followed in questionnaire design?

Question 18

List five guidelines for questionnaire design.