Question 1

__________ is considered the watchdog of all advertising in the United States.&#10;A) FCC&#10;B) FDA&#10;C) Library of Congress&#10;D) FTC

Accepted Answer

The Federal Trade Commission (FTC) is considered the watchdog of all advertising in the United States because it is tasked with protecting consumers from misleading or deceptive advertising and marketing practices.

Question 2

__________ is an indirect regulator of advertising in the United States.&#10;A) FCC&#10;B) FDA&#10;C) Library of Congress&#10;D) FTC

Accepted Answer

FCC&#10;

Question 3

__________ has jurisdiction over radio, television, telephone, satellite, Internet, and cable television industries.&#10;A) FCC&#10;B) FDA&#10;C) Library of Congress&#10;D) FTC

Accepted Answer

The Federal Communications Commission (FCC) has jurisdiction over radio, television, telephone, satellite, Internet, and cable television industries, regulating interstate and international communications by radio, television, wire, satellite, and cable.

Question 4

__________ ensures that the food and medicines we eat are safe and effective.&#10;A) FCC&#10;B) FDA&#10;C) Library of Congress&#10;D) FTC

Accepted Answer

The FDA (Food and Drug Administration) is responsible for protecting public health by ensuring the safety, efficacy, and security of human and veterinary drugs, biological products, and medical devices; and by ensuring the safety of our nation's food supply, cosmetics, and products that emit radiation.

Question 5

Which of the following in NOT a peer-reviewed academic source for research?&#10;A) Journal of Advertising&#10;B) Wall Street Journal&#10;C) Journal of Advertising Research&#10;D) Public Relations Review

Accepted Answer

The Wall Street Journal is a reputable newspaper focusing on business and financial news, not a peer-reviewed academic journal. Peer-reviewed journals, like the Journal of Advertising, Journal of Advertising Research, and Public Relations Review, require articles to be evaluated by experts in the field before publication, ensuring the research's validity and reliability.

Question 6

FTC stands for Federal Trade Commission.

Accepted Answer

The Federal Trade Commission (FTC) is a federal agency established in 1914 to prevent unfair or deceptive business practices, including antitrust violations.

Question 7

The FDA regulates all advertising in the United States.

Accepted Answer

The FDA regulates advertising for prescription drugs, medical devices, and tobacco products, but the Federal Trade Commission (FTC) oversees advertising for most other products and services.

Question 8

AAA is an organization of advertising academics in the United States.

Accepted Answer

The American Academy of Advertising (AAA) is an organization that focuses on the study and teaching of advertising, primarily involving academics and researchers in the United States.

Question 9

Ad Age is a weekly publication of all things advertising.

Accepted Answer

Ad Age is a well-known publication that covers news, trends, and analysis in the advertising industry, and it is published on a weekly basis.

Question 10

Academic research is often considered to be unbiased and objective.

Accepted Answer

Academic research aims to be unbiased and objective by following rigorous methodologies, peer review processes, and ethical guidelines, although individual biases can still influence outcomes.

Question 11

Differentiate between industry and academic publications.

Accepted Answer

The answer of Differentiate between industry and academic publications....

Question 12

List four trade organizations that serve its members with information about advertising and/or marketing.

Accepted Answer

The answer of List four trade organizations that serve its...

Deck 8: Other Useful Resources