Deck 9: Family Influences

Question 1

The most significant consumer social group is the consumer unit.

Answer 1

True

Question 2

The family is a primary, formal, contactual membership group.

Answer 2

False

Question 3

A buying center is a fixed, formally identifiable department within a firm, such as the procurement department.

Answer 3

False

Question 4

The gatekeeper provides information, advice, and persuasion during the information search and alternative evaluation stages.

Question 5

A syncratic decision is when either the husband or wife makes an individual decision and occurs in cases where one spouse has more expertise in a decision area.

Question 6

Family life cycle describes the phases a family of procreation typically goes through in their process of formation, development, and ultimate dissolution.

Question 7

Family life cycle stages are based primarily on critical transition points or life stage changes such as marriage, having children, and retirement from the work force.

Question 8

Matriarchal decisions occur when the wife of the family dominates the decision with some input from her spouse, often including major purchase decisions.

Question 9

The solitary survivor II stage of the family life cycle is when one spouse dies and the other continues on and returns to work in order to earn income and remain socially active.

Question 10

The baby boomerang is an emerging market of young adults who either return to or continue to live with their parents.

Question 11

The Juicy Couture brand started out as a designer t-shirt company and has rapidly expanded into casual wear, dog wear, kids clothing, yoga attire, and kids' accessories. It even combines marketing efforts with the upscale Maclaren baby stroller brand to offer a Juicy stroller. What is this an example of?

A) Family life cycle concept
B) Age
C) Marital status
D) Composite families
E) Influence

Question 12

Bargaining, persuasion, and accommodation are all examples of conflict resolution strategies for which prepurchase role?

A) Gatekeeper
B) Influencer
C) Buyer
D) Preparer
E) User

Question 13

What general implications are there for target marketing and product promotion for the family role concept?

A) Aim toward multiple target markets within the family through multiple ads
B) Target more than one role in a given advertisement
C) Target the purchaser for the family
D) Both A and B
E) Both A and C

Question 14

Janelle tells her mother every morning how outdated her hair and wardrobe are. She offers to take her mother shopping all the time to update her look. What family decision role is Janelle taking on in this particular example?

A) Preparer
B) Evaluator
C) Monitor
D) Maintainer
E) Disposer

Question 15

Hillary has recently developed an intolerance to lactose, so in an effort to continue to be able to drink milk, she suggested that her mother purchase soy milk with the household groceries that week. What prepurchase role is Hillary taking on in this example?

A) Gatekeeper
B) Decider
C) User
D) Monitor
E) Initiator

Question 16

Which stage of the Wells and Gubar Family Life Cycle Model is Paul in if his daughter Emily has gone off to college and he has begun to receive AARP Magazine and has just purchased a vacation for his wife and himself for seven days at the Sandals Resort in Aruba?

A) Empty Nest I
B) Empty Nest II
C) Full Nest I
D) Full Nest II
E) Contracting

Question 17

What is the specific term used to describe adults who are caring for their aging parents as well as their own children?

A) Dual role load
B) Role conflict
C) Role overload
D) The sandwich generation
E) Dual income parents

Question 18

What two factors account for families trending toward becoming smaller in size?

A) Infertility and higher divorce rates
B) Stress and higher divorce rates
C) Dual career couples and higher stress levels
D) Dual career couples and delayed marriages
E) Delayed marriages and infertility

Question 19

The combination of children from previous families and children from a new marriage is called __________.

A) Blended families
B) Cohabiting families
C) Procreated families
D) Dwelling unit
E) Nonfamily households

Question 20

Financial pressures and convenience have led to a trend where almost one half of college students return home to live with their parents post graduation. What do we call this family trend?

A) Bachelors
B) Multigenerational households
C) Boomerangers
D) Temporary family
E) Cohabiting family

Question 21

Cite and describe the two basic types of traditional families.

Question 22

In what sense is a family analogous to an organizational buying center?

Question 23

Cite four reasons why marketers should consider the family as the most important of all social groups.

Question 24

Which type of consumer is the fastest growing influencer in marketing? Why are they so influential?

Question 25

In what sense is the measurement of social class by marketing researchers similar to measurement of family life cycle?

Question 26

Why is the FLC measure a more useful measurement method than using a demographic measure such as age or marital status?

Question 27

Provide an example of a patriarchal decision.

Question 28

Cite the three key marketplace family variables that change through the family life cycle phases.

Question 29

Cite two postpurchase roles and describe each.

Question 30

Cite five lifestyle modifications in the traditional family structure.