Deck 5: Cultural Influences

Question 1

Symbols can be delivered in the form of words that are used to verbally communicate cultural ideas.

Answer 1

True

Question 2

Customs are norms regarding the conduct of everyday life and typically concern the proper way to do things.

Answer 2

False

Question 3

Mores prohibit forbidden behavior such as incest, cannibalism, and adultery.

Answer 3

True

Question 4

Ballet, opera, and museum art are all examples of pop culture.

Question 5

Cultural artifacts come in two forms. They can be privately owned consumer goods or public goods.

Question 6

Uncertainty avoidance is the measure of the degree to which a culture prefers structured situations to unstructured situations.

Question 7

The United States is increasingly monochromic in its measure of time orientation.

Question 8

Being broadminded, cheerful, and helpful are examples of terminal values.

Question 9

At your cousin's wedding, the bride proceeds down the aisle wearing white. The bride and groom say their vows to one another, and a reception follows. This is an example of a ritual.

Question 10

A convention of Middle Eastern culture is the concept of arranged marriage.

Question 11

The study of living cultures through fieldwork and first-hand accounts is __________.

A) Anthropology
B) Semiotics
C) Ethnography
D) Demography
E) Societal agents

Question 12

Which of the following statements is FALSE about culture?

A) Culture is revolutionary
B) Culture is transmitted through socializing institutions
C) Culture is learned behavior
D) Culture is pervasive

Question 13

Which of the following is the BEST example of a fad?

A) Organic and all-natural food options
B) TiVo
C) Smartphones
D) Twilight (the books and movies)
E) iPods

Question 14

Styles that are adopted by a group of consumers for some time, ranging from several years to more than a decade and tend to be shorter-lived are __________.

A) Fads
B) Fashions
C) Trends
D) Semiotics
E) Personal values

Question 15

The Geico gecko spokescharacter for the Geiko insurance company is an example of a __________.

A) Trade character
B) Service semiotic
C) Societal agent
D) Symbolic personification
E) Cultural artifact

Question 16

Abstract ideals about general goals and desirable means for achieving those goals that are widely shared in a society are __________.

A) Terminal values
B) Cultural values
C) Cultural knowledge
D) Instrumental values
E) Ethical values

Question 17

Which of Hofstede's cultural dimensions provides the greatest material for distinguishing among societies' cultural values?

A) Masculinity vs. Femininity
B) Power distance
C) Individualism vs. collectivism
D) Uncertainty avoidance
E) Global values

Question 18

What are the three broad categories of focus-of-orientation values?

A) Personal, social, and material values
B) Personal, instrumental, and material values
C) Personal, ethical, and cultural values
D) Personal, social, and ethical values
E) Personal, cultural, and material values

Question 19

Which group of values prioritizes society's relationships with the various aspects of the broad environment including ecological, economic, and technical expressions?

A) Material values
B) Social values
C) Ethical values
D) Personal values
E) Terminal values

Question 20

"It is wrong to commit the act of adultery" is an example of which type of cultural norm?

A) Tradition
B) Legal codes
C) Conventions
D) Mores
E) Customs

Question 21

What is similar and what is the difference between a convention and a custom?

Question 22

Describe the difference between cultural truisms and common knowledge.

Question 23

What is a time capsule and how does it relate to the concept of physical trace evidence?

Question 24

What is the nature of the relationship between values and evaluative criteria? Be sure to cite an example of each.

Question 25

Describe the relationship between global values and domain specific values. Use an example for each.

Question 26

Describe the United States along the following Hofstede cultural dimensions:

Question 27

Cite and describe two domain-specific values relative to Americans.

Question 28

In what sense are children's birthday parties rituals?

Question 29

Why is it important for marketers to be sensitive to cultural norms, both in the domestic market and when marketing internationally?

Question 30

List four types of cultural norms.