Question 1

Which of the following is not a part of the Communication Technology Ecosystem?&#10;A) Hardware&#10;B) Software&#10;C) Flora and fauna&#10;D) Organizational infrastructure

Accepted Answer

Flora and fauna do not constitute a part of the Communication Technology Ecosystem. This ecosystem typically includes hardware, software, and organizational infrastructure that facilitate communication processes, not natural or biological entities.

Question 2

Which of the following is a social system-level factor in the Communication Technology Ecosystem?&#10;A) Regulations&#10;B) Messages communicated through the technology&#10;C) Solid state memory devices&#10;D) Distributors&#10;E) All of the above are social system-level factors

Accepted Answer

Regulations are a social system-level factor as they are part of the societal framework that influences how communication technologies are developed, implemented, and used.

Question 3

Which part of the Communication Technology Ecosystem is not motivating and inhibiting?&#10;A) Hardware&#10;B) Messages&#10;C) Organizational Infrastructure&#10;D) Individual users

Accepted Answer

Hardware is not motivating or inhibiting because it is a physical component of the communication technology ecosystem that does not have the ability to influence or affect the behavior or attitudes of individuals or organizations.

Question 4

How did Google become the most valuable media company in the world?&#10;A) By providing online, rich media advertising.&#10;B) From little text ads that were created as an afterthought.&#10;C) By buying large, profitable technology companies.&#10;D) Google is not the most valuable media company in the world.

Accepted Answer

Google's ascent to becoming the most valuable media company in the world was significantly propelled by its innovative approach to online advertising, particularly through its AdWords platform. This platform allowed for the creation of small, targeted text ads that appear alongside search results, which proved to be highly effective and lucrative. This model was somewhat of an afterthought, following Google's initial focus on developing its search engine technology, but it became the cornerstone of Google's revenue model.

Question 5

The Google story teaches us that:&#10;A) It is just as important to study individual companies and industries as to study technologies.&#10;B) Success in technology is often due as much to luck as to good planning.&#10;C) No one can predict whether a new technology will succeed or fail.&#10;D) Simplicity matters.&#10;E) All of the above.

Accepted Answer

The Google story illustrates multiple lessons: the importance of understanding both companies and technologies, the role of luck in success, the unpredictability of new technology's success, and the value of simplicity. These factors collectively contribute to the broader narrative of technological innovation and business strategy.

Question 6

Which of the following is NOT a part of the organizational infrastructure?&#10;A) The organizations that manufacture technologies.&#10;B) The organizations that distribute those technologies to retailer.&#10;C) The stores and websites that sell technologies directly to consumers.&#10;D) Unions and other trade organizations.

Accepted Answer

Unions and other trade organizations are not considered part of an organization's infrastructure. Organizational infrastructure typically refers to the systems and structures that support the core activities of the organization, such as manufacturing, distribution, and retail operations. Unions and trade organizations, while they may interact with or influence an organization, are external entities focused on advocacy, representation, and negotiation for their members, rather than being components of the organization's operational infrastructure.

Question 7

Which of the following is a good reason for studying new media technologies?&#10;A) Technologies change very slowly, with little impact.&#10;B) By studying the failure of new technologies, you can learn to avoid failure in your pursuits.&#10;C) Careers in media involve technologies that don't change much over time.&#10;D) Technologies form an ecosystem that helps us understand the ecology of plants and animals.

Accepted Answer

Studying the failure of new technologies can provide valuable lessons on what to avoid in future projects or endeavors, offering insights into potential pitfalls and how to navigate or innovate more effectively.

Question 8

Explain the Communication Technology Ecosystem. Why is it important to study all of these factors in order to understand technologies?

Accepted Answer

The answer of Explain the Communication Technology Ecosystem. Why is...

Question 9

Choose any emerging communication technology, and apply the Communication Technology Ecosystem to explain the technology.

Accepted Answer

The answer of Choose any emerging communication technology, and apply...

Question 10

Discuss the lessons that you learned from &#34;The Google Story,&#34; and apply at least one of these lessons to another new company to predict its future.

Accepted Answer

The answer of Discuss the lessons that you learned from...

Deck 1: The Communication Technology Ecosystem