Deck 9: Digital Signage

Question 1

Which is NOT a major advantage of digital signage over traditional (static) signs is:

A) Lower upfront costs
B) Ability to change content quickly and easily
C) Display of multiple messages
D) Multimedia content

Answer 1

Lower upfront costs

Question 2

The software for a digital sign

A) Is on a computer connected directly to the sign.
B) Is on a server connected through the Internet.
C) Is part of a content management system.
D) None of the above.
E) All of the above.

Answer 2

All of the above.

Question 3

Which are the best examples of "point of wait" digital signage?

A) Restaurant menu boards, price tags, and malls
B) Airports, billboards, and bus shelters
C) Taxis, doctor's office, and elevators
D) Street signs, bumper stickers, and t-shirts

Answer 3

Restaurant menu boards, price tags, and malls

Question 4

According to the text, regulations affecting digital signage have been proposed by

A) Local governments
B) Federal government
C) a and b
D) Digital signage is not regulated in the U.S.

Question 5

Which is not a concern related to advanced forms of digital signage?

A) Impact on traffic, including distracting drivers.
B) Harm to wildlife
C) Consumption of electricity
D) Privacy

Question 6

An ideal digital sign displays:

A) Different messages for different audiences
B) Multiple messages at the same time
C) 30 second television commercials
D) Low resolution images

Question 7

Total worldwide revenues from digital signage are:

A) Greater than worldwide radio advertising
B) Greater than worldwide movie theater box office revenues
C) About the same as Video on Demand revenues
D) Less than worldwide revenues for ringtones

Question 8

Digital signage applications are increasingly being linked to:

A) Newspaper advertisements
B) Traffic cameras
C) Smart phones and tablets
D) Security networks

Question 9

Compare the status of digital signage today with the early history of the Internet. Based on the growth of the Internet, what predictions can you make about the future of digital signage.

Question 10

Discuss which area of the communication technology ecosystem needs the most attention in order for the industry to grow?

Question 11

What are the biggest concerns for regulators regarding digital signage today? Can you think of any concerns that may emerge as the use of digital signage proliferates?