Deck 4: The Writing Process

Question 1

Research indicates that creativity __.

A) increases with age and life experiences
B) increases with the amount of education a person acquires
C) is a natural capacity in everyone
D) is more easily cultivated by women than by men
E) is more likely to be found in artistic people than in others

Answer 1

is a natural capacity in everyone

Question 2

A characteristic of creative people is that they __.

A) are detached and aloof
B) are curious and inquisitive
C) are undisciplined and indecisive
D) focus on details
E) seldom read

Answer 2

are curious and inquisitive

Question 3

A free-association technique for creativity that involves generating many ideas around a single problem is called __.

A) brainstorming
B) future statement
C) research
D) simile
E) visual relationship

Answer 3

brainstorming

Question 4

A forced-association technique for creativity is __.

A) brainstorming
B) brainwriting
C) buzz groups
D) freewriting
E) visual relationship

Question 5

Which of the following is NOT a category of publics based on organizational linkages?

A) adapters
B) consumers
C) enablers
D) limiters
E) producers

Question 6

The specific public selected as the object of a particular communication program is called a/an __.

A) adoptee
B) key public
C) market
D) special public
E) target public

Question 7

Security and self-fulfillment are among the motivational characteristics associated with __.

A) Hovland's credibility factors
B) Lasswell's motivations
C) Lee's declaration of principles
D) Maslow's hierarchy of needs
E) Packard's hidden consumer needs

Question 8

Volunteerism and philanthropy are associated with the human characteristic called ___.

A) altruism
B) belonging
C) esteem
D) prepotency
E) social need

Question 9

Library resources that refer researchers to specific information sources are called __.

A) archives
B) directories
C) encyclopedias
D) one-step resources
E) special collections

Question 10

The first step in doing an effective interview is to __.

A) discuss background research you did to prepare for the interview
B) establish rapport with the interviewee
C) identify information sources
D) invite the interviewee to give additional pertinent information
E) prepare questions for interviewees

Question 11

A listing of the names and contact information of gatekeepers and news organizations is called a/an __.

A) archive
B) clipping service
C) computer file
D) media directory
E) online data network

Question 12

The first stage of the public relations writing process is to __.

A) contact the media gatekeeper
B) conduct research
C) edit your drafts
D) plan what you want to write
E) present your writing in publishable form

Question 13

Publics can be identified by conducting an audit of the organization's environment.

Question 14

The nursing staff is an example of a consumer public for a hospital.

Question 15

Identification of wants, interests and needs is part of the analysis of publics.

Question 16

Altruism means that people experience a desire or need to help other people.

Question 17

Consideration of humor or fear appeals would be part of the planning process dealing with objectives.

Question 18

The Fog Index predicts the level of reader interest.

Question 19

Proofreading generally is easier using a printed copy rather than reading from a computer screen.

Question 20

Writers should get client approvals on their first draft before proceeding through the writing process.

Question 21

Interviewing is a form of research.

Question 22

Explain the difference among revising, polishing and proofreading.

Question 23

Explain how the Fog Index helps a writer increase readability.