Deck 3: Persuasive and Ethical Communication

Question 1

Persuasion is a process of communication that seeks to __.

A) criticize
B) dominate
C) explain
D) influence
E) inform

Answer 1

influence

Question 2

Unethical persuasive communication is called __.

A) doublespeak
B) information
C) jargon
D) noise
E) propaganda

Answer 2

propaganda

Question 3

Historically, the concept of rhetoric is first associated with __.

A) Aristotle of Athens
B) Augustine of Hippo
C) Hammurabi of Babylon
D) Marcus Tullius Cicero of Rome
E) Paul of Tarsus

Answer 3

Aristotle of Athens

Question 4

The sender/encoder/signal/decoder/receiver model of communication is associated with __.

A) George Gerbner
B) Paul Klapper
C) Paul Lazarsfeld
D) Wilbur Schramm
E) Claude Shannon and Warren Weaver

Question 5

Information theory (also called the mathematical theory of communication) added the concept of __ to communication theory.

A) feedback
B) meaning
C) persuasion
D) redundancy
E) variability

Question 6

The cybernetics approach has added the concept of __ to communication theory.

A) feedback
B) meaning
C) persuasion
D) redundancy
E) variability

Question 7

The two-step flow of communication theory added the concept of __.

A) audience analysis
B) message variable
C) opinion leader
D) receiver phenomena
E) source credibility

Question 8

The aspect of persuasive communication that is most temporary and that can be changed through public communication is __.

A) attitude
B) behavior
C) belief
D) intention
E) opinion

Question 9

An example of a communication theory based on the powerful-effects model is the __ theory.

A) bullet
B) cognitive dissonance
C) cultivation
D) spiral of silence
E) two-step flow of communication

Question 10

The theory that deals with the observation that heavy television viewers are more likely than light viewers to have exaggerated fear and distrust is the __ theory.

A) balance
B) bullet
C) congruity
D) cultivation
E) selective learning

Question 11

The theory that focuses on the confusion arising when information is out of step with a person's attitude is the __ theory.

A) balance
B) cognitive dissonance
C) hypodermic needle
D) social judgment
E) stimulus-response

Question 12

Compliance, identification and internalization are associated with the level of persuasive effects focusing on __.

A) acceptance
B) action
C) attention
D) behavior
E) opinion

Question 13

Adoption of an attitude because it seems consistent with a person's value system is called __.

A) compliance
B) comprehension
C) identification
D) interest
E) internalization

Question 14

Expertise and sincerity are persuasive factors associated with __.

A) credibility
B) likability
C) physical attractiveness
D) power or authority
E) similarity to the audience

Question 15

The channel of communication that has been found to be most effective in presenting complex issues is __.

A) broadcast media
B) face-to-face communication
C) outdoor advertising
D) print media
E) public media

Question 16

Public media such as television and newspapers are most effective in __ attitudes.

A) changing
B) creating
C) eliminating
D) modifying
E) reinforcing

Question 17

The persuasion/propaganda technique of identifying a cause with a respected symbol (such as patriotism or family values) is called __.

A) bandwagon
B) card stacking
C) glittering generalities
D) testimonial
E) transfer

Question 18

Highly credible sources who are experts on an issue are less likely to be perceived as fairly presenting information about that issue.

Question 19

Sex appeals sometimes increase attention, but they often decrease retention and brand recall.

Question 20

The sleeper effect is related to subliminal message presentation.

Question 21

Using sexually alluring models enhances the attention and interest of older audiences more than younger audiences.

Question 22

Explain the following statement: Communication is a receiver phenomenon.

Question 23

Discuss the significance of cognitive dissonance theory for a public relations writer.

Question 24

Discuss the significance of psychological type theory for a public relations writer.