Deck 15: Brochure, Newsletter and Corporate Report

Question 1

The categories of information, interest and action refer to __.

A) annual reports
B) brochures
C) corporate reports
D) flyers
E) newsletters

Answer 1

brochures

Question 2

A characteristic of a newsletter is that it is __.

A) devoid of news value
B) distributed to a general audience
C) more expensive than a video
D) published periodically
E) useful for latent publics

Answer 2

published periodically

Question 3

Publick Occurrences Both Forreign and Domestick is the recognized forerunner of ___.

A) American newspapers
B) Australian newsletters
C) Canadian brochures
D) English government reports
E) North American magazines

Answer 3

American newspapers

Question 4

A newsletter written for stamp collectors is an example of a/an __ newsletter.

A) advocacy
B) consumer
C) external
D) member
E) special-interest

Question 5

The statement that clearly indicates the organization's philosophy and/or purpose for publishing a newsletter or corporate magazine is called a/an __ statement.

A) editorial
B) operating
C) organizational
D) publication
E) reader-interest

Question 6

A characteristic of writing style recommended for newsletters includes the use of __.

A) chatty articles
B) informal language
C) jargon
D) lengthy sentences
E) many adverbs and adjectives

Question 7

Writing guidelines for effective headlines include the use of __.

A) adverbs and adjectives
B) complete sentences
C) passive voice
D) past tense
E) strong words and phrases

Question 8

The practice of using capital letters for only the first word of a headline and for proper nouns and adjectives within the headline is called __ style.

A) cap
B) down
C) lower-case
D) newsletter
E) up

Question 9

Another name for a recurring headline used for by-lined columns in a newsletter is a __.

A) deckhead
B) feature headline
C) kicker
D) standing headline
E) title

Question 10

Another name for an overline (introductory section of a headline set in smaller type above the main news headline) is a __.

A) column headline
B) deckhead
C) kicker
D) standing headline
E) title

Question 11

The Securities and Exchange Commission requires all stock-issuing companies to publish __.

A) annual reports
B) employee newsletters
C) position papers
D) quarterly reports
E) stockholder newsletters

Question 12

Highlighted excerpts from an article featuring quotations or paraphrases are called __.

A) actualities
B) captions
C) deckheads
D) highlighters
E) pull quotes

Question 13

A copyright can be sought to protect __.

A) book titles
B) brochures
C) creative ideas
D) government documents
E) plots and themes

Question 14

"Just Do It" is an example of a corporate __.

A) brand name
B) copyright
C) patent
D) service mark
E) trademark

Question 15

Newsletters are the most ancient of public relations tools.

Question 16

Well-written headlines do not allow prepositional phrases to be split into two lines.

Question 17

Newsletters should avoid the use of jargon.

Question 18

Under copyright law, it is presumed that an employee may copyright material produced as part of his or her job.