Deck 14: News Feature

Question 1

Writing that evokes a meaningful and emotional response in the reader is said to have the quality of __.

A) analysis
B) empathy
C) human interest
D) personality
E) promotionalism

Answer 1

human interest

Question 2

A story focusing on an individual's personality rather than on achievement is a/an __.

A) backgrounder
B) bio sheet
C) biographical narrative
D) interview
E) personal profile

Answer 2

personal profile

Question 3

A benefit of the case study is the credibility gained from __.

A) documents
B) fear appeals
C) internal acceptance
D) management profiles
E) third-party endorsements

Answer 3

third-party endorsements

Question 4

You are a public relations volunteer for an organization called Carefree Critters, which provides grass-roots training for people opposed to the arbitrary use of cages and pens to house zoo animals and household pets. You have decided to write a feature about the leader of this movement and to use this person to provide information about alternatives to caging animals. The most appropriate writing format for doing this is a/an __.

A) backgrounder
B) biographical narrative
C) information digest
D) interview
E) personal profile

Question 5

Verbatim question-answer transcripts of an interview conducted by a public relations writer and distributed to the media are called __.

A) chronological narratives
B) fact sheets
C) feature stories
D) information digests
E) interview notes

Question 6

The transition from an introduction to the rest of the feature story is called a/an __.

A) backgrounder
B) feature lead
C) kicker
D) nut graf
E) staccato lead

Question 7

The writing format that can help an organization speak with one voice in a variety of forums is a/an __.

A) backgrounder
B) case study
C) how-to article
D) interview
E) personal profile

Question 8

An approach to feature writing that identifies a common problem and relates how an organization has dealt with it is a/an __.

A) backgrounder
B) case study
C) how-to article
D) interview
E) personal profile

Question 9

An approach to feature writing that presents technical information in easy-to-understand language is a/an __.

A) backgrounder
B) case study
C) how-to article
D) information digest
E) Q&A

Question 10

Organizational histories focus on the past and have no reference to current organizational interests.

Question 11

Feature writing generally uses the inverted pyramid format.

Question 12

Backgrounders can be written both for reporters and for internal audiences such as speechwriters, spokespersons and newsletter writers.

Question 13

Part of the planning process for writing Q&As is to identify questions relevant to the wants, interests and needs of the key public.

Question 14

Organizations preparing how-to articles can include self-serving promotions of their products and services.

Question 15

List two of the three writing formats useful in presenting information focused on people.

Question 16

List two of the four writing formats useful in presenting information focused on issues.