Deck 8: Text Analysis

Question 1

Content analysis is a new communication research method, dating from about 1990.

Answer 1

False

Question 2

Content analysis is a research method that objectively and systematically examaines communication content.

Answer 2

True

Question 3

Content analysis projects typically gather quantitative data.

Answer 3

True

Question 4

One advantage of content analysis is that it is easy to do.

Question 5

A unit of analysis is the smallest unit of information examined by researchers in a content analysis study.

Question 6

Content analysis projects must examine all possible content relating to the issue being studied.

Question 7

Content analysis is a research method which operates most comfortably within the Mechanical World Paradigm approach to research.

Question 8

Deconstruction is not commonly used by communication researchers to examine communication conent.

Question 9

A researcher can use deconstruction to better understand texts, particularly communication content.

Question 10

Deconstruction usually involves gathering quantitative data.

Question 11

Matching
Note: No item will be used more than once; some items will not be used.

-A research method designed to objectively, systematically, and quantitatively examine communication content.

A) Coding
B) Unit of analysis
C) Content analysis
D) Latent content
E) Deconstruction
F) Manifest content
G) Reader-response
H) Intercoder reliability
I) Multistage sampling
J) Sampling frame
K) Mutually exclusive
L) Hermeneutics
M) Binary opposition
N) Analytical construct

Question 12

Matching
Note: No item will be used more than once; some items will not be used.

-The observable components of a communication message.

A) Coding
B) Unit of analysis
C) Content analysis
D) Latent content
E) Deconstruction
F) Manifest content
G) Reader-response
H) Intercoder reliability
I) Multistage sampling
J) Sampling frame
K) Mutually exclusive
L) Hermeneutics
M) Binary opposition
N) Analytical construct

Question 13

Matching
Note: No item will be used more than once; some items will not be used.

-Parts of a communication message with some meaning that is not directly observable but which may sometimes be inferred.

A) Coding
B) Unit of analysis
C) Content analysis
D) Latent content
E) Deconstruction
F) Manifest content
G) Reader-response
H) Intercoder reliability
I) Multistage sampling
J) Sampling frame
K) Mutually exclusive
L) Hermeneutics
M) Binary opposition
N) Analytical construct

Question 14

Matching
Note: No item will be used more than once; some items will not be used.

-The smallest unit of communication examined by researchers in a content analysis study.

A) Coding
B) Unit of analysis
C) Content analysis
D) Latent content
E) Deconstruction
F) Manifest content
G) Reader-response
H) Intercoder reliability
I) Multistage sampling
J) Sampling frame
K) Mutually exclusive
L) Hermeneutics
M) Binary opposition
N) Analytical construct

Question 15

Matching
Note: No item will be used more than once; some items will not be used.

-The act of recording observations about communication content.

A) Coding
B) Unit of analysis
C) Content analysis
D) Latent content
E) Deconstruction
F) Manifest content
G) Reader-response
H) Intercoder reliability
I) Multistage sampling
J) Sampling frame
K) Mutually exclusive
L) Hermeneutics
M) Binary opposition
N) Analytical construct

Question 16

Matching
Note: No item will be used more than once; some items will not be used.

-A postmodern research method for reading or analyzing texts.

A) Coding
B) Unit of analysis
C) Content analysis
D) Latent content
E) Deconstruction
F) Manifest content
G) Reader-response
H) Intercoder reliability
I) Multistage sampling
J) Sampling frame
K) Mutually exclusive
L) Hermeneutics
M) Binary opposition
N) Analytical construct

Question 17

Matching
Note: No item will be used more than once; some items will not be used.

-A list of items from which a sample may be drawn.

A) Coding
B) Unit of analysis
C) Content analysis
D) Latent content
E) Deconstruction
F) Manifest content
G) Reader-response
H) Intercoder reliability
I) Multistage sampling
J) Sampling frame
K) Mutually exclusive
L) Hermeneutics
M) Binary opposition
N) Analytical construct

Question 18

Matching
Note: No item will be used more than once; some items will not be used.

-A term describing the practice of making sure coding categories do not overlap.

A) Coding
B) Unit of analysis
C) Content analysis
D) Latent content
E) Deconstruction
F) Manifest content
G) Reader-response
H) Intercoder reliability
I) Multistage sampling
J) Sampling frame
K) Mutually exclusive
L) Hermeneutics
M) Binary opposition
N) Analytical construct

Question 19

Matching
Note: No item will be used more than once; some items will not be used.

-Two items, usually one positive and one negative, used in discourse to describe certain situations, individuals, or behaviors,

A) Coding
B) Unit of analysis
C) Content analysis
D) Latent content
E) Deconstruction
F) Manifest content
G) Reader-response
H) Intercoder reliability
I) Multistage sampling
J) Sampling frame
K) Mutually exclusive
L) Hermeneutics
M) Binary opposition
N) Analytical construct

Question 20

Matching
Note: No item will be used more than once; some items will not be used.

-In content analysis, a term used to describe the degree to which coders agreed in placing content into defined categories.

A) Coding
B) Unit of analysis
C) Content analysis
D) Latent content
E) Deconstruction
F) Manifest content
G) Reader-response
H) Intercoder reliability
I) Multistage sampling
J) Sampling frame
K) Mutually exclusive
L) Hermeneutics
M) Binary opposition
N) Analytical construct