Deck 6: Survey Reseearch

Question 1

Survey research is sometimes called polling.

Answer 1

True

Question 2

Survey research is really important only during an election season.

Answer 2

False

Question 3

Postmodernists have no concerns about survey research.

Answer 3

False

Question 4

It is important for a survey to have a good response rate.

Question 5

It is acceptable to combine a survey project with a fund-raising appeal.

Question 6

AAPOR is responsible for approving all survey research activities.

Question 7

Sampling is a technique survey researchers use to select individuals to participate in their survey.

Question 8

One of the most frequently used and most popular sampling method is cluster sampling.

Question 9

Postmodernists disapprove of generalizing survey results from the sample to a larger population.

Question 10

The terms "survey" and "questionnaire" are often used interchangeably but have fundamentally different meanings.

Question 11

A closed-ended question allows a survey respondent to select a response from a given set of choices.

Question 12

Survey respondents are often placed in mutually exclusive categories.

Question 13

A telephone survey requires a researcher to provide a script to individuals who will be making calls to the sample.

Question 14

Prior to completing the questionnaire, callers are free to chat informally with the individuals they reach by phone.

Question 15

Google Consumer Surveys have solved the problem of intrusive surveys.

Question 16

Online surveys are becoming increasingly popular.

Question 17

Computer Assisted Telephone Interviewing is the lowest-cost way to conduct a survey.

Question 18

There is no direct human contact with a mail survey.

Question 19

Specialized, professional survey service companies are often used to assist a researcher with a survey.

Question 20

The best time to call in a telephone survey is around noon when people are taking a lunch break.

Question 21

Computing frequencies and percentages is a good way to begin an analysis of survey data.

Question 22

Demographic variables arte those denoting age, education, annual income, gender, and the like.

Question 23

Survey research is heavily used in communication, especially journalism and mass communication.

Question 24

A researcher can assign numerical values to questionnaire responses in order to compute means so that one can, for example, see the degree to which men and women answered questions differently.

Question 25

If a survey's results do not answer the project's overall research questions, it is acceptable to adjust the questions so that money is not wasted and the results fit.

Question 26

Which of the following are acceptable sampling methods for survey research?
1) simple random sample
2) random digit dialing
3) available sample
4) systematic random sample
5) purposive sample

A) 1, 2, & 4 only
B) 1 & 4 only
C) 1, 2, & 5 only
D) 1, 2, 3, 4, & 5

Question 27

As a college student with limited funds, which of the following sampling methods would be advisable if you wish to contact students at your university about their social media use?

A) random digit dialing
B) available sample
C) mall-intercept sample
D) media sample

Question 28

Matching
Note: None of the items below will be used more than once; some will not be used.

-A set of responses that involves no overlapping of possible answers.

A)Response rate
B)AAPOR
C)Sampling
D)Generalizing
E)Open-ended
F)CATI
G)GCS
H)SSI
I)Probe
J)Mall-intercept
K)Frequencies & percentages
L)Quota sample
M)Closed-ended
N)Mutually exclusive categories

Question 29

Matching
Note: None of the items below will be used more than once; some will not be used.

-The practice of applying the results of a survey sample to a larger population.

A)Response rate
B)AAPOR
C)Sampling
D)Generalizing
E)Open-ended
F)CATI
G)GCS
H)SSI
I)Probe
J)Mall-intercept
K)Frequencies & percentages
L)Quota sample
M)Closed-ended
N)Mutually exclusive categories

Question 30

Matching
Note: None of the items below will be used more than once; some will not be used.

-A sample that reflects the percentage of individuals in a larger group.

A)Response rate
B)AAPOR
C)Sampling
D)Generalizing
E)Open-ended
F)CATI
G)GCS
H)SSI
I)Probe
J)Mall-intercept
K)Frequencies & percentages
L)Quota sample
M)Closed-ended
N)Mutually exclusive categories

Question 31

Matching
Note: None of the items below will be used more than once; some will not be used.

-The degree to which individuals contacted by phone complete a questionnaire.

A)Response rate
B)AAPOR
C)Sampling
D)Generalizing
E)Open-ended
F)CATI
G)GCS
H)SSI
I)Probe
J)Mall-intercept
K)Frequencies & percentages
L)Quota sample
M)Closed-ended
N)Mutually exclusive categories

Question 32

Matching
Note: None of the items below will be used more than once; some will not be used.

-A survey research practice using computers to help with respondent interviews.

A)Response rate
B)AAPOR
C)Sampling
D)Generalizing
E)Open-ended
F)CATI
G)GCS
H)SSI
I)Probe
J)Mall-intercept
K)Frequencies & percentages
L)Quota sample
M)Closed-ended
N)Mutually exclusive categories

Question 33

Matching
Note: None of the items below will be used more than once; some will not be used.

-One way to analyze survey data.

A)Response rate
B)AAPOR
C)Sampling
D)Generalizing
E)Open-ended
F)CATI
G)GCS
H)SSI
I)Probe
J)Mall-intercept
K)Frequencies & percentages
L)Quota sample
M)Closed-ended
N)Mutually exclusive categories

Question 34

Matching
Note: None of the items below will be used more than once; some will not be used.

-An organization devoted to promoting sound survey practices and discouraging false or misleading survey activities.

A)Response rate
B)AAPOR
C)Sampling
D)Generalizing
E)Open-ended
F)CATI
G)GCS
H)SSI
I)Probe
J)Mall-intercept
K)Frequencies & percentages
L)Quota sample
M)Closed-ended
N)Mutually exclusive categories

Question 35

Matching
Note: None of the items below will be used more than once; some will not be used.

-An interviewing technique that asks the respondent to clarify or elaborate on a response.

A)Response rate
B)AAPOR
C)Sampling
D)Generalizing
E)Open-ended
F)CATI
G)GCS
H)SSI
I)Probe
J)Mall-intercept
K)Frequencies & percentages
L)Quota sample
M)Closed-ended
N)Mutually exclusive categories

Question 36

Matching
Note: None of the items below will be used more than once; some will not be used.

-A type of survey question that allows respondents to come up with their own answers.

A)Response rate
B)AAPOR
C)Sampling
D)Generalizing
E)Open-ended
F)CATI
G)GCS
H)SSI
I)Probe
J)Mall-intercept
K)Frequencies & percentages
L)Quota sample
M)Closed-ended
N)Mutually exclusive categories

Question 37

Matching
Note: None of the items below will be used more than once; some will not be used.

-The process by which individuals are selected to participate in a survey. Short Answer

A)Response rate
B)AAPOR
C)Sampling
D)Generalizing
E)Open-ended
F)CATI
G)GCS
H)SSI
I)Probe
J)Mall-intercept
K)Frequencies & percentages
L)Quota sample
M)Closed-ended
N)Mutually exclusive categories

Question 38

In what ways might businesses use survey research?

Question 39

Why is the response rate for telephone surveys declining?

Question 40

Why do postmodernists feel one should not generalize survey results?

Question 41

What are the advantages and disadvantages of using CATI?

Question 42

What are some of the problems researchers encounter in mail surveys?

Question 43

Why is a caller script necessary for a telephone survey?

Question 44

How can you easily recognize a fake or misleading survey?

Question 45

Explain how Google Consumer Surveys are intrusive.

Question 46

Why are ethics important in survey research?