Deck 6: Planning

Question 1

Planning helps to save time and ____________.

Answer 1

money

Question 2

How does planning help you to save money?

Answer 2

No Answer.

Question 3

________ is a general statement of what you hope to achieve with a strategic communication effort.

Answer 3

goal

Question 4

Explain the differences between outreach and outcome objective.

Question 5

What are the two large goals in sport?

Question 6

Social approval is whether or not people ______ an organization.

Question 7

What is a social disapproval liability?

Question 8

What is it about a target audiences that provides insights into what should appeal to them?

Question 9

Compare and contrast earned and shared media.

Question 10

__________ is your share of mentions compared to competitor mentions.

Question 11

In the scope triangle, how are time and quality related to one another?

Question 12

What is the most challenging aspect of a project?

Question 13

What is the connection between tasks and budgets in the planning process?
__________ are the uncertainties that can increase costs, or slow the execution of tasks.

Question 14

Explain one of the response options for risks.

Question 15

Waste from poor execution accounts for __________ of most project budgets.

A) 7%
B) 10%
C) 12%
D) 20%

Question 16

Gatekeepers are relevant to which type of objective?

A) Output
B) Outcome
C) Outreach
D) Project

Question 17

The number of social media posts you create for your strategic communication effort is an example of a __________ objective?

A) Output
B) Outcome
C) Outreach
D) Project

Question 18

Which type of media is most closely associated with publicity?

A) Paid
B) Earned
C) Owned
D) Shared

Question 19

Your organization's web site is an example __________ media.

A) Paid
B) Earned
C) Owned
D) Shared

Question 20

Which media is weakest in terms of control?

A) Paid
B) Earned
C) Owned
D) Shared

Question 21

Which media is strongest in terms of engagement potential?

A) Paid
B) Earned
C) Owned
D) Shared

Question 22

Every project is driven by time, quality, and ___________.

A) people
B) equipment
C) cost
D) schedule

Question 23

To create a project schedule, you begin with __________.

A) work breakdown structure
B) budget
C) dependencies
D) time estimates

Question 24

In your project, Molly has multiple tasks to complete. However, Molly can only complete one task at a time. This is an example of a _______________ dependency.

A) external
B) resource
C) mandatory
D) realistic