Deck 7: Communicating

Question 1

Creativity is strategic communication is about message creation and _____________.

Answer 1

Creativity

Question 2

___________ develops messages that address threats and/or leverage opportunities.

Answer 2

strategic creativity

Question 3

Why is informing easier that persuasion?

Answer 3

No Answer.

Question 4

Informative message compete for __________ and ___________.

Question 5

People remember messages that help to fill in ___________.

Question 6

Why is mobilizing information important in a message?

Question 7

Why is an explicit conclusion usually better than an implicit conclusion in a message?

Question 8

Why is there value in a third party endorsement for a message?

Question 9

____________ concerns how your actions can help the target audience to achieve a desired outcome.

Question 10

Why is identification important when trying to persuade fans?
______________ is the ability to interpret and create visual messages.

Question 11

Visual is the most powerful sense and is linked to aiding recall, __________, and __________.

Question 12

Identify and define three of the six uses of visuals.

Question 13

You only use visual communication when it serves a ___________.

Question 14

What is a position statement for an organization?

Question 15

Objectives and target segments can serve as ___________ to prevent drifting from the original intentions of your strategic communication effort.

A) boundaries
B) markers
C) touchstones
D) reminders

Question 16

When informing people, your general goal is create __________.

A) change
B) Understanding
C) awareness
D) movement

Question 17

Sticky ideas are ones people remember. ___________ messages can be memorable.

A) uneven
B) mundane
C) value-based
D) unexpected

Question 18

Persuasion seeks to create ____________.

A) change
B) understanding
C) awareness
D) movement

Question 19

The use of a two-sided argument is an example of what persuasion factor?

A) source
B) message
C) media/channel
D) receiver

Question 20

___________ is providing reasons why the argument against your position should be rejected.

A) refutation
B) reaction
C) remediation
D) rejection

Question 21

_____________ is the potential connection between the target audience and your message.

A) relationship
B) relevance
C) identification
D) involvement

Question 22

Which charter or graph's primary use to show changes over time?

A) column graph
B) pie chart
C) donut graph
D) line graph

Question 23

Which chart or graph is best for comparing categories?

A) column graph
B) pie chart
C) donut graph
D) line graph

Question 24

The logic and clarity in an infographic is known as ______________.

A) coherence
B) resonance
C) effectiveness
D) impact

Question 25

____________ infographic shows the grouping of relationships.

A) flowchart
B) timeline
C) structure
D) cluster

Question 26

_____________ infographic shows realistic concepts.

A) radiate
B) pictorial
C) display
D) abstractions