Question 1

In the Global Sustainable Tourism Council Criteria for Destinations, which of the following criteria do destinations NOT need to comply with?&#10;A)Destinations need a multi-year strategy&#10;B)Destinations need a carbon neutral strategy&#10;C)Destinations need to produce an inventory of assets and attractions&#10;D)Destinations need a DMO to coordinate their approach

Accepted Answer

The Global Sustainable Tourism Council Criteria for Destinations do not specifically require destinations to have a carbon neutral strategy. The criteria focus on sustainable management, economic, socio-cultural, and environmental aspects, but a carbon neutral strategy, while encouraged in the context of sustainability, is not explicitly listed as a requirement.

Question 2

In which year was the first American Convention and Visitor Bureau established?&#10;A)1875&#10;B)1890&#10;C)1895&#10;D)1896

Accepted Answer

1896&#10;

Question 3

In which country was the 1921 Health Resorts and Watering Places Act passed?&#10;A)France&#10;B)Germany&#10;C)UK&#10;D)Iceland

Accepted Answer

The 1921 Health Resorts and Watering Places Act was passed in the United Kingdom. This legislation was part of efforts to promote and regulate health resorts and watering places within the UK.

Question 4

In which year was the New Zealand Tourist and Health Resorts organisation established?&#10;A)1896&#10;B)1901&#10;C)1905&#10;D)1921

Accepted Answer

The answer of In which year was the New Zealand...

Question 5

Which is incorrect? Most academic research on Tourism Destination Image has focused on:&#10;A)Its conceptualisation and its dimensions&#10;B)The destination image formation process&#10;C)Changes to destination image through time&#10;D)How Destination Management Organisation imagery directly leverages visitors

Accepted Answer

Most academic research on Tourism Destination Image has indeed focused on its conceptualization and dimensions, the formation process of destination image, and how it changes through time. However, there is less emphasis on how Destination Management Organisation (DMO) imagery directly leverages visitors, making option D the incorrect statement.

Question 6

In Beerli and Martin's (2004) study of perceived images of a destination, which of the following is NOT a dimension or attribute?&#10;A)Natural resources&#10;B)General infrastructure&#10;C)People elements&#10;D)Atmosphere of the place

Accepted Answer

Beerli and Martin's (2004) study on the perceived image of a destination includes dimensions such as natural resources, general infrastructure, and the atmosphere of the place, but does not specifically list "people elements" as a dimension or attribute.

Question 7

Echtner and Ritchie (1991) identified 3 axes which support the image of a destination. Which of these incorrect?&#10;A)A perception/realistic dimension&#10;B)A psychological-functional dimension&#10;C)A common/unique dimension&#10;D)A holistic/attribute dimension

Accepted Answer

Echtner and Ritchie (1991) identified the psychological-functional, common-unique, and holistic-attribute dimensions as the axes supporting the image of a destination. The perception/realistic dimension is not one of them.

Question 8

In terms of film tourism, which television series had a &#163;13 million impact on a Northern Ireland's economy?&#10;A)Slumdog Millionaire&#10;B)Game of Thrones&#10;C)Lord of the Rings&#10;D)Heartbeat

Accepted Answer

Game of Thrones significantly boosted Northern Ireland's economy by attracting tourists to filming locations, contributing an estimated £13 million.

Question 9

To measure web effectiveness, Brand USA uses the following measures. Which is incorrect?&#10;A)Cost per impression (CPM)&#10;B)Cost per on-ad engagement (CPE)&#10;C)Cost per tourist (CPT)&#10;D)Cost per click through (CPC)

Accepted Answer

Cost per tourist (CPT) is not a standard measure for assessing web effectiveness. Measures like CPM (Cost per Impression), CPE (Cost per Engagement), and CPC (Cost per Click) are commonly used metrics to evaluate the performance of online advertising and effectiveness of web presence, focusing on impressions, engagements, and clicks respectively. CPT is not typically associated with web effectiveness metrics.

Question 10

Which is incorrect? The benefits of branding are that:&#10;A)It generates visitor numbers through a complex narrative which visitors need to embrace&#10;B)It helps to reinforce imagery among customers and intermediaries selling tourism experiences and may add prestige to the destination&#10;C)It helps to create an image of the product or service and raises visibility&#10;D)It allows consumers to identify with the product or place

Accepted Answer

Branding primarily aims to simplify and communicate the essence of a product or destination rather than generating visitor numbers through a complex narrative. Effective branding should make the value proposition clear and accessible, not complex and challenging to embrace.

Deck 15: Continuous Improvement - Lean Systems