Deck 5: Visual Persuasion

Question 1

what is the definition of following key term
-Visual narratives

Answer 1

not necessarily all "told" through the use of language, but also through the sharing of signs, symbols, and images.

Question 2

what is the definition of following key term
-Visualization

Answer 2

step of Monroe's Sequence that emphasizes the power of the visual for the audience.

Question 3

what is the definition of following key term
-Cultural salience

Answer 3

what is visual, or images, help to frame or construct culture.

Question 4

what is the definition of following key term
-Witnessing

Question 5

what is the definition of following key term
-God terms

Question 6

what is the definition of following key term
-Devil terms

Question 7

what is the definition of following key term
-Visual narratives

Question 8

what is the definition of following key term
-Extended Parallel Process Model (EPPM)

Question 9

-------------- refers to the ways in which images, such as signs, symbols, photographs, and art that humans interact with, either intentionally or unintentionally, create meaning in our lives.

A) Cultural salience
B) Visual communication
C) Devil terms
D) God terms
E) Witnessing

Question 10

The American Cancer Society's "More Birthdays" campaign asks people to imagine a world with less cancer and more birthdays. This is an example of

A) Extended Parallel Process Model.
B) cultural salience.
C) Monroe's Motivated Sequence.
D) Anthony Blair's theory.
E) witnessing.

Question 11

Images do not have the same effect as language because they must be taken

A) with precaution.
B) as a whole.
C) out of context.
D) as visual representations.
E) as propaganda.

Question 12

All images have

A) sex appeal.
B) devil terms.
C) cultural salience.
D) persuasive power.
E) artistic relevance.

Question 13

The Apple graphic has--------------- because it is a visual representation of advancing technology in today's world.

A) staying power
B) visual narratives
C) argumentative power
D) consumer appeal
E) cultural salience

Question 14

God terms are frequently---------------- terms such as freedom, rights, and democracy.

A) abstract
B) persuasive
C) religious
D) patriotic
E) inspiring

Question 15

Visualization is a step of---------------- that emphasizes the power of the visual for the audience to see or imagine.

A) Extended Parallel Process Model
B) cultural salience
C) Monroe's Sequence
D) Anthony Blair's theory
E) rhetoric

Question 16

Terrorism and fascism are examples of

A) devil terms.
B) witnessing.
C) god terms.
D) visual communication.
E) Extended Parallel Process Model.

Question 17

When a tragic event occurs, people often remember the

A) reaction of the public
B) responses of elected officials
C) images they saw
D) Logical response
E) charities accepting donations.

Question 18

Witnessing has two faces: "one of seeing" and " ------------- ."

A) one of hearing.
B) one of doing.
C) one of sharing.
D) one of saying.
E) one of forgetting.

Question 19

Commercials created by the Society for the Prevention of Cruelty to Animals show images of abused pets. These images cause a(n) ---------------------- that often short-circuits our logical responses.

A) visual breakdown
B) emotional response
C) ethical dilemma
D) rational response
E) consumer outpour

Question 20

The strength of images lies in--------------- , not in logical appeals.

A) conveying beauty
B) motivating consumers
C) emotional appeals
D) imagination
E) challenging the expected

Question 21

Which of the following is NOT one of Anthony Blair's five basic properties of argument?

A) a claim
B) expression of claim
C) attempt to communicate the claim
D) reason for the claim
E) strength of a claim

Question 22

Homemade videos and amateur photos from the Haitian earthquake of 2010 are an example of------------------ , because during moments of tragedy and disaster it is part of our human nature to capture the event and allow for others to witness it as well.

A) event permanence
B) David Fleming's theory
C) tourist behavior
D) Anthony Blair's theory
E) witnessing

Question 23

Part of the reason that visuals are so effective is because they

A) amp up sex appeal.
B) use bright colors.
C) appeal to the senses.
D) bypass logical thinking.
E) do not require literacy.

Question 24

------------------- are told through the sharing of signs, symbols, and images.

A) Visual narratives
B) God terms
C) Devil terms
D) Claims
E) Arguments

Question 25

UNICEF's commercial to help support child victims in war-torn countries is effective because the Smurfs are

A) known throughout the world.
B) a contained community.
C) familiar childhood figures.
D) an impoverished group.
E) powerful persuaders.

Question 26

Similar to mascots,--------------------- can create a sense of recognition and build rapport with a consumer.

A) logos
B) online avatars
C) print advertisements
D) humorous commercials
E) social media

Question 27

Image arguments frequently rely on consumers to have prior knowledge of society because they are

A) reflections of culture.
B) arguments of analogy.
C) visually appealing.
D) arguments of narratives.
E) arguments of salience.

Question 28

Editorial cartoons typically work like an --------------- , making an argumentative claim and requiring the audience to supply the missing data or warrants.

A) extended parallel process
B) argument
C) enhanced dialogue
D) enthymeme
E) ethos

Question 29

A political candidate's choice of haircut and clothing construct a ------------------- of how the public should see them.

A) visual narrative
B) visual communication
C) strong argument
D) sense of connection
E) powerful image

Question 30

The same image can have ---------------- for different cultures.

A) visual significance
B) different meanings
C) credibility issues
D) devil terms
E) cultural salience

Question 31

--------------- suggests that fear can influence a person's attitudes toward something in different ways.

A) Visual communication
B) Extended Parallel Process Model
C) Cultural salience
D) Anthony Blair's theory
E) Visual narrative

Question 32

An attractive model is used in a makeup advertisement in hopes that she will ----------------because shoppers will envision themselves as looking the same way.

A) look glamorous
B) promote the product
C) attract attention
D) inspire consumerism
E) start a new trend

Question 33

Sex appeal is used in advertising because

A) it works.
B) it straddles ethical boundaries.
C) it is taboo.
D) it tempts consumers with devil terms.
E) it is a way to showcase beautiful people.

Question 34

Images help to frame or construct culture.

Question 35

During witnessing, the active role that we take is in witnessing the world around us.

Question 36

The speed at which Americans began developing a 9/11 memorial underscores the strength of a memorial image.

Question 37

Images can be broken down into two parts, claim and data, to help us reason linearly and analytically.

Question 38

Images play a crucial role in argumentation.

Question 39

Images often offer reasoned arguments as opposed to having an emotional effect.

Question 40

An editorial cartoon is an example of an argument by analogy.

Question 41

Images frequently prove their points absolutely because they leave no room for interpretation.

Question 42

Visual narratives use language to tell stories of signs and symbols.

Question 43

People not only remember an event based on what they were doing at that moment in relation to the occurrence, but also they remember the event based on the things that they saw.

Question 44

You work for an advertising firm and have been given an assignment to develop a visual concept for Sweat It Out, a new fitness center. How would you try to visually persuade
consumers to join the gym?

Question 45

Describe a product that you recently saw advertised on a TV commercial or print advertisement. Then use Anthony Blair's five basic properties of an argument to further examine the message.

Question 46

Give an example of an avatar and explain how they positively affect produce sales.

Question 47

Is it ever ethical to use sex appeal to persuade an audience? Why or why not?

Question 48

Can visuals make an argument? Why or why not?

Question 49

Define visual communication and explain why it is important that we study it from a persuasive perspective.

Question 50

What do we mean when we say "we are a visual culture"?

Question 51

How do visuals tell stories?

Question 52

Explain the idea of witnessing.

Question 53

Discuss how President Donald Trump and First Lady Melania Trump have visually constructed a story about the new face of the presidency.