Deck 10: Persuasive Dimensions of Health Communication

Question 1

what is the definition of following key term
-Health

Answer 1

more than the absence of illness or injury, a state of physical, emotional, mental, and spiritual well-being.

Question 2

what is the definition of following key term
-Health communication

Answer 2

the construction and sharing of meanings about the provision of health care delivery and the promotion of public health through mediated channels.

Question 3

what is the definition of following key term
-Health care provider

Answer 3

a professional (e.g., doctor, nurse, therapist) who is trained to provide a health care service to the public.

Question 4

what is the definition of following key term
-Socialization

Question 5

what is the definition of following key term
-Social support

Question 6

what is the definition of following key term
-Emotional support

Question 7

what is the definition of following key term
-Informational support

Question 8

what is the definition of following key term
-Instrumental support

Question 9

what is the definition of following key term
-Self-efficacy

Question 10

what is the definition of following key term
-Health Protective Sexual Communication

Question 11

what is the definition of following key term
-Patient compliance

Question 12

what is the definition of following key term
-Motivated interviewing

Question 13

what is the definition of following key term
-Immediacy

Question 14

what is the definition of following key term
-Direct-to-consumer advertising

Question 15

what is the definition of following key term
-Cultivation theory

Question 16

what is the definition of following key term
-Social comparison theory

Question 17

what is the definition of following key term
-Pro-social messages

Question 18

what is the definition of following key term
-Health campaigns

Question 19

what is the definition of following key term
-Internal cues to action

Question 20

what is the definition of following key term
-External cues to action

Question 21

what is the definition of following key term
-Extended parallel process model

Question 22

----------------- is a state of physical, emotional, mental, and spiritual well-being, which is more than the mere absence of illness or injury.

A) Patient compliance
B) Immediacy
C) Health
D) Self-efficacy
E) Health communication

Question 23

Your friend Nancy needs to lose 50 pounds, but she doesn't know if she can. You encourage her every day by telling her that you believe in her. This is an example of which form of support?

A) instrumental
B) emotional
C) informational
D) external
E) internal

Question 24

Your----------------- are a big aspect of your overall personal health.

A) monetary donations
B) physical features
C) insurance policies
D) social decisions
E) literacy levels

Question 25

---------------occurs when we are taught what is appropriate and inappropriate in a given situation.

A) Self-efficacy
B) Immediacy
C) Motivated interviewing
D) Socialization
E) Extended parallel process model

Question 26

A television commercial for Prilosec is an example of

A) emotional appeals advertising.
B) health literacy.
C) direct-to-consumer advertising.
D) a health campaign.
E) a pro-social message.

Question 27

-------------suggests that the advertisements we are exposed to influence our perceptions of health.

A) Direct-to-consumer advertising
B) Social comparison theory
C) Health literacy
D) Cultivation theory
E) Health belief model

Question 28

A/an---------------- locus of control reflects the belief that you control the results you achieve.

A) internal
B) external
C) neutral
D) strong
E) behavioral

Question 29

Clark goes running every afternoon because he wants to ensure that he keeps himself physically fit. This is an example of which locus of control?

A) informational
B) internal
C) emotional
D) external
E) instrumental

Question 30

Communication affects our personal health

A) options.
B) choices.
C) topics.
D) environment.
E) situation.

Question 31

-------------------can serve as important factors in gaining patient trust and acceptance.

A) Other patients
B) Instrumental supports
C) Environmental cues
D) Direct-to-consumer advertisements
E) Internal cues to action

Question 32

Kristi has stopped maintaining a healthy diet because her mother, her aunt, and her grandmother all developed heart disease, and she knows that it will happen to her, too. This is an example of which locus of control?

A) informational
B) internal
C) emotional
D) external
E) instrumental

Question 33

A health campaign is NOT effective if it lacks

A) emotional appeals.
B) source credibility.
C) promotion across all media platforms.
D) a graphic or logo.
E) support from area schools.

Question 34

---------------- theory helps us understand why we sometimes want to be like the figures or models we see in the media.

A) Self-efficacy
B) Extended parallel process
C) Cultivation theory
D) Health communication
E) Social comparison

Question 35

Tina saw a recent photograph of herself and thought her upper arms looked flabby. As a result, she has started lifting weights. This is an example of a/an

A) external cue to action.
B) informational support.
C) internal cue to action.
D) motivated compliance.
E) social comparison.

Question 36

-------------------- gives others the encouragement they need to attempt to make behavioral health changes.

A) An external locus of control
B) Paternalism
C) Social support
D) An internal cue to action
E) Health belief model

Question 37

A pro-social message can also be referred to as a

A) direct-to-consumer advertisement.
B) health campaign.
C) health belief model.
D) social comparison.
E) social support.

Question 38

Without voicing any concerns, Claire recently changed her blood pressure medication because her doctor told her it would be better for her. This is an example of

A) paternalism.
B) motivated interviewing.
C) social support.
D) immediacy.
E) health literacy.

Question 39

A---------------- will not work if people have accepted that they cannot avoid a specific health outcome.

A) fear appeal
B) logical appeal
C) direct-to-consumer advertisement
D) health care provider
E) locus of control

Question 40

Which of the following is NOT a reason that people will change a health-related behavior?

A) They will be negatively affected if they maintain their current behavior.
B) A health care provider is strongly encouraging the change.
C) They are exposed to a novel or eye-opening occurrence.
D) The behavior change will bring about a desired result.
E) The time, money, and effort needed for a person to change are worthwhile.

Question 41

Ruth drives her mother to the grocery store and picks up her prescription medications.
This is an example of which form of support?

A) instrumental
B) emotional
C) informational
D) external
E) internal

Question 42

It is common to use---------------- to motivate others in our lives to change their health behaviors.

A) an external locus of control
B) self-efficacy
C) power strategies
D) paternalism
E) internal cues to action

Question 43

----------------- come from outside the person in the form of peer pressure or testimonials
By famous actors or athletes.

A) Social supports
B) Internal cues to action
C) Pro-social messages
D) External cues to action
E) Environmental cues

Question 44

------------------------appeals should not stand on their own and should instead provide support for the content of the message.

A) Emotional
B) Fear
C) Sex
D) Logical
E) Social

Question 45

A radio commercial sponsored by a nonprofit organization that encourages the use of condoms is an example of

A) emotional appeals advertising.
B) health literacy.
C) direct-to-consumer advertising.
D) extended parallel process.
E) a pro-social message.

Question 46

----------------- requires doctors to consider each patient as an individual on a case-by- case basis.

A) Motivated interviewing
B) Patient compliance
C) Paternalism
D) Informational support
E) Health literacy

Question 47

Health literacy occurs when we are taught what is appropriate and inappropriate in a given situation.

Question 48

Emotional support, informational support, and instrumental support are all forms of social support.

Question 49

Locus of control uses interpersonal persuasion because it influences how we respond to attempts by others to influence beliefs, attitudes, and behaviors.

Question 50

Action cues serve as important factors in gaining patient trust and acceptance.

Question 51

Paternalism is a method used by health care providers to ask questions in
nonthreatening ways to guide patients to appropriate medical decisions.

Question 52

Pharmaceutical companies use direct-to-consumer advertising as a way to get physicians to recommend certain medications to patients.

Question 53

You are likely to look at those around you to get a better sense of how attractive, wealthy, or healthy you are.

Question 54

A television commercial that promotes HIV testing and is sponsored by a nonprofit organization is an example of a pro-social message.

Question 55

Eliciting fear in your target audience is typically a good way to get people to change their health behaviors.

Question 56

Extended parallel process model states that people assess threats at two levels: danger control and fear control.

Question 57

What are the core assumptions of cultivation theory and social comparison theory? How can these theories be used to explain the effectiveness of direct-to-consumer advertising of pharmaceuticals?

Question 58

Why are some patients noncompliant with medical treatment or doctors' recommendations? How can providers use persuasion to increase patient compliance?

Question 59

In making a health campaign more effective, what communication elements should it incorporate?

Question 60

What is the purpose of a pro-social health campaign? How effective have they been in the
past when attempting to elicit changes in health-related attitudes or behaviors in their targets?

Question 61

What are three conditions or occurrences that motivate people to change a health behavior? Give an example of someone you have known who has changed a health behavior as a result of one of these conditions or occurrences.

Question 62

Give an example of an internal cue to action that has influenced your health behavior.

Question 63

Many television channels and websites whose targeted audiences are children contain advertisements for sugary cereals and candy. As childhood obesity rates continue to rise, who is ultimately responsible, consumers or persuaders?

Question 64

What are some tactics people use to exert interpersonal influence on friends and loved ones when it comes to health issues? Which tactics are more likely to be effective?

Question 65

What is direct-to-consumer advertising? What are the implications of advertising directly to the consumer instead of targeting medical doctors?

Question 66

How do fear appeals work? What cautions should be taken when using fear appeals in the design of pro-social health campaigns?