Deck 7: Psychological Concepts and Theories

Question 1

Self- report inventories are ______ test, while projective tests are more ____

A)vague; clear
B)subjective; objective
C)objective; subjective
D)difficult; easy

Answer 1

objective; subjective

Question 2

A model proposed by Albert Bandura that explains human functioning andpersonality as caused by the interaction of behavioural, cognitive and environmentalfactors

A)reciprocal determinism
B)self-efficacy
C)trait theory
D)sublimination

Answer 2

reciprocal determinism

Question 3

The Neo-Freudians include

A)hans eyesenck, karen horney, albert bandura
B)carl rogers, sigmund freud, alfred adler
C)carl jung, karen horney, alfred adler
D)alfred adler, albert bandura

Answer 3

carl jung, karen horney, alfred adler

Question 4

A relatively stable, enduring predisposition to consistently behave in a certain way

A)trait
B)surface trait
C)self- concept
D)actualizing tendency

Question 5

The ______ is the set of perceptions and beliefs that you have about yourself, including your nature, your personal qualities and your typical behaviour.

A)actualizing tendency
B)conditional positive regard
C)self- concept
D)unconditional positive regard

Question 6

If you were to kick the dog after a hard day at office, you would be using

A)displacement
B)projection
C)reaction formation
D)rationalization

Question 7

Allport's idea that the traits around which someone organizes their life are called _____ traits.

A)cardinal
B)secondary
C)central
D)source

Question 8

Both the terms 'emotion' and 'motivation' came from the same Latin root

A)movement
B)move
C)moment
D)movere

Question 9

People from differewnt cultures can recognize which facial expressions?

A)fear
B)anger
C)disgust
D)all of these

Question 10

The author of the Hierarchical theory of motivation is

A)o.h. mowrer
B)mcclelland
C)j.w. atkinson
D)a.h. maslow

Question 11

Social needs activate the organism to

A)provide for physiological deficits
B)seek pleasure
C)avoid pain
D)gain status and recognition

Question 12

Gregariousness is a/ an

A)social motive
B)biological motive
C)psychological motive
D)personal motive

Question 13

Individual's life goal is

A)social motive
B)biological motive
C)personal motive
D)an instinct

Question 14

Motivation can be understood as an interaction between

A)approach and avoidance gradient
B)wactor and valence
C)life space and approach gradient
D)arousal and effort

Question 15

As motivation is closely related to effort, the emotion is related to

A)happiness
B)instinct
C)displacement behaviour
D)conflict

Question 16

According to Walter Cannon,

A)animals without a sympathetic nervous system can still experience emotion
B)animals without an amygdala cannot experience emotion
C)emotion can never be experienced until the body has time to react
D)the parasympathetic nervous system is responsible for the feeling of emotions

Question 17

The relative strength of the drives of hunger, thirst and sex have been studied experimentally in the white rat by

A)learning method
B)obstruction method
C)activity wheel
D)the choice and preference method

Question 18

Maslow viewed that motivated behaviour is

A)need related
B)a vector
C)a valence
D)an approach gradient

Question 19

All the following emotions are universal except

A)hopefulness
B)surprise
C)happiness
D)contempt

Question 20

According to William James High credibility, high word of mouth and news value are the features of_________.

A)public relations.
B)publicity.
C)advertising.
D)promotion.

Question 21

__________is a defamation in a tangible medium like print, internet or broadcast.

A)slander.
B)libel.
C)propaganda.
D)publicity.

Question 22

_________is the measure of commitment in customer preferences, based on degree of satisfaction.

A)customer equity.
B)brand identity.
C)customer loyalty.
D)brand essence.