Deck 1: Understanding Branding and Brand Identity

Question 1

____________or a combination of these, that is intended to identify the products or services of one business or group of businesses and to differentiate them from those of competitor

A)A name, a term, a symbol or a design
B)A name, a term, a symbol or a Logo
C)A name, a brand, a symbol or a design
D)A name, a quality, a symbol or a design

Answer 1

A name, a term, a symbol or a design

Question 2

Uniformity is the ________

A)Father of branding
B)Mother of branding
C)Necessity of Branding
D)Must for branding

Answer 2

Mother of branding

Question 3

The modern word Brand is derived from the word ______________

A)Trademarked products
B)Goods
C)Brandr
D) Burning

Answer 3

Brandr

Question 4

Brand are short hand for …

A)Trust
B)Belief
C)Trade
D)Copy

Question 5

The importance of branding is

A)It helps others
B)It helps with identity
C)It helps organization
D)It helps to begin

Question 6

Pears -Glycerine - Tide - Whiteness , TATA trust are examples of

A)Core identity
B)Brand Symbol
C)Extended identity
D)Brand equity

Question 7

It is one of the Brand Identity structure

A)Brand Association
B)Extended Identity
C)Brand Image
D)Brand Symbol

Question 8

It can be used to communicate the identity of the brand with a quicker recognition and recall

A) Brand Building
B)Symbols
C)Brand Image
D)Brand positioning

Question 9

It represents the timeless essence of the brand

A)Core identity
B)Extended identity
C)Brand equity
D)Brand Symbol

Question 10

Nescafe has been trying to establish itself as a morning beverage the taste that gets you started is one of the examples of

A)Usage occasion
B)Quality
C)Product Scope
D)Country of Origin

Question 11

But positioning is not what you do to the product. Positioning is what you do the mind of the prospects was defined by

A)David aaker
B)Kevin Keller
C)Al Ries & Jack Trout
D)Philip Kotler

Question 12

_________or product market can be defined as the set of products and brands which are perceived as substitutes to satisfy some specific consumer need.

A)Product attribute
B)Product class
C)Positioning
D)Personality

Question 13

Target market and positioning strategies are like the -------

A)Same
B)Opposite
C)Two side of coin
D)Different

Question 14

Garam Kapde rahein naye jaise is the tagline of ….

A)Ezzee
B)RIN
C)Lux
D)Pears

Question 15

Medimix soap is positioned as herbal soap. It is

A)To differentiate the product
B)To differentiate customers
C)To trade
D)To market

Question 16

Cadburys Dairy Milk - From children to adult ( kuch meeta ho jay) is an example of

A)Changing the product
B)Changing the target market
C)Changing the packaging
D)Changing competitors

Question 17

It can be primary drivers of a brand personality

A)Product-related characteristics
B)Brand - related characteristics
C)Image -related characteristics
D)Equity -related characteristics

Question 18

_________can be based on either typical users (people you see using the brand) or idealized users (as portrayed in advertising and elsewhere)

A)Brand personality
B)User Imagery
C)Brand Image
D)Brand symbol

Question 19

Amul - Master Chef India , Dream 11 IPL , FBB Miss India are examples

A)User Imagery
B)Sponsorship
C)Event
D)Road Show

Question 20

____ has proposed the Big Five theory of brand personality.

A)Richard Aaker
B) AmeySchiffman
C)Jennifer Aaker
D)David Loudon

Question 21

Which one from the below is not a brand-related characteristic of brand personality.

A)Country of origin
B)Product Category
C)Product Package
D)Product Price

Question 22

Maggi introducing atta noodles, no onion noodles, chicken noodle, cheese noodle. is the strategy of _____.

A)Line extension
B)Brand extension
C)User Imagery
D)Brand Identity

Question 23

Dove as a brand has leveraging; strategy Dove soap, Dove shampoo and conditioner, Dove body lotion. In this case Dove is known as ____ brand.

A)Family brand
B)Vertical extension strategy
C) Ad-hoc branding strategy
D)Line extension

Question 24

It is one of the strategies of brand extension

A)Maggi Noodle
B)Maggie atta noodle
C)Maggi oats noodle
D)Maggi masala noodle