Deck 4: Branding and Brand Loyalty

Question 1

Select the correct brand repositioning reasons

A)Changed market conditioning
B)Changing brand guidelines
C)Changing the customers
D)Changing the pricing

Answer 1

Changed market conditioning

Question 2

Choose the correct example of repositioning where brands were successful in transforming their image & face

A)Hutch to Vodafone
B)Aircell to Idea
C)Idea to Docomo
D)Docomo to garuda

Answer 2

Hutch to Vodafone

Question 3

This famous e commerce brand repositioned by changing their logo & tagline to sustain against the immense competition. The famous tagline was " Unbox Zindagi"

A)Amazon
B)Flipkart
C)Snapdeal
D)Myntra

Answer 3

Snapdeal

Question 4

This buyer might be termed a switcher. The buyer is at the bottom level of the brand loyalty Pyramid . He is ________ buyer

A)Non Satisfied
B)Non- Loyal
C)Committed
D)Satisfied

Question 5

As per the third level of Brand loyalty pyramid ,They are satisfied buyers with switching cost . This group is called

A)Switching-cost loyal.
B)Brand loyalist
C)Committed buyers
D)Satisfied buyers

Question 6

In 1996 developed the model of 'Brand Equity Ten' term was coined by

A)Kevin Keller
B)Isaac Jacob
C)David Aaker
D)Philip Kotler

Question 7

Consumers willing to pay 15 percent more for Coke than for Pepsi. This is called the_________ associated with the brand's loyalty measures under brand equity Ten model

A)Price Premium
B)Price reduction
C)Price quanity
D)Customer satisfaction

Question 8

Graveyard model and Brand Asset evaluator both were coined by

A)David aaker
B)Young and Rublicam
C)Isaac Jacob
D)Al ries and Jack trout

Question 9

Brand strength comes from a combination of Differentiation and ____

A)Esteem
B)Knowledge
C)Brand stature
D)Relevance

Question 10

Brand stature is built from a combination of Esteem and ___

A)Differentiation
B)Knowledge
C)Relevance
D)Market share

Question 11

Which imperative used to create mechanisms to coordinate brand building across diverse media?

A)Coordination across the Organization
B)Coordination across Media
C)Coordination across Market
D)Brand manager

Question 12

Which imperative marketer used when a brand is present in multiple markets?

A)Coordination across the Organization
B)Coordination across Media
C)Coordination across Market
D)Brand portfolio

Question 13

Coordinating strategy & tactics across market includes_______

A)Brand positioning
B)Brand leveraging
C)Marketing Research
D)Brand

Question 14

________________ is a considered as a basic imperative in place to guide the development and coordination of the tactical programs.

A)media
B)Brand identity
C)Market
D)Organizational unit

Question 15

The brand's __________is dictated by the past actions of product developers.

A)future
B)current status
C)name
D)logo

Question 16

Nestle Kit Kat, Cadbury Dairy Milk, Sony PlayStation or Polo by Ralph Lauren are examples of

A)Sub brand
B)Mix Branding
C)Generic Brand
D)Genric Branding

Question 17

Endorser brandusually represents organization rather than product because organizational association such as innovation, leadership and trust are particularly relevant for endorsemen example

A)Mc Maharaja, Mc Aloo Tikki
B)Lux , Pears
C)Surf, Rin
D)Tide , Pantene

Question 18

Which of the following brands is not a multinational chain of coffeehouses?

A)Starbucks
B)Café Coffee Day
C)Grofer's
D)Barista

Question 19

Which imperative used to create a mechanism for implementing a common coordinated brand strategy across all business.

A)Media
B)Market
C)Coordination across the organization
D)Sales

Question 20

Products are bundles of attributes while brands are bundles of

A)Trust
B)Belief
C)Benefits
D)Risk

Question 21

It is the ultimate achievement-need of branding

A)Brand Relationship
B)Brand Associations
C)Brand Looks
D)Brand elements

Question 22

It includes two visual signals of a brand-its character (E.g.: Amul girl, Vodafone ZOO ZOO) and its logo. This is known as

A)Brand Symbol
B)Brand Looks
C)Brand relationship
D)Brand quality

Question 23

Brand allows consumers to distinguish between different company offerings. This is an _______ to branding

A)Disadvantage
B)Advantage
C)Relationship
D)Image

Question 24

Product-Attribute Fixation happens when brand is much more than a product . Apt example is

A)Jantan sweets
B)Xerox
C)Sapat
D)Nature's basket

Question 25

Brands that allows people to express themselves to others

A)Self-Expressive
B)Functional Benefit
C)Emotional Benefit
D)Brand Image