Question 1

select an appropriate definition of want___________________ .&#10;A)consumer needs&#10;B)needs backed by buying power&#10;C)needs directed to the product&#10;D)basic human requirements

Accepted Answer

Wants are needs directed to specific products or services that can satisfy those needs.

Question 2

The key customer markets consists of ______________&#10;A)Government markets&#10;B)Business markets&#10;C)Consumer markets&#10;D)All of the above

Accepted Answer

The key customer markets include government, business, and consumer markets, as they all represent different segments that businesses target for their products and services.

Question 3

&#8230;.&#8230;&#8230;.......buy products & _________________use product&#10;A)consumer & customers&#10;B)buyers & sellers&#10;C)buyers & customers&#10;D)customers & consumer

Accepted Answer

buyers & sellers&#10;

Question 4

___________reflects the sum of the perceived tangible & intangible benefits & costs to customers.&#10;A)customer satisfaction&#10;B)customer value&#10;C)customer delight&#10;D)none of the above

Accepted Answer

Customer value reflects the sum of the perceived tangible and intangible benefits and costs to customers. It is a measure of what customers believe they will gain from purchasing a product or service, balanced against the costs of acquiring it.

Question 5

Testing before launching a product launching a product is known as .&#8230;,&#8230;&#8230;&#8230;&#8230;.&#10;A)Acid test&#10;B)Concept testing&#10;C)Market test&#10;D)test marketing

Accepted Answer

Test marketing is the process of testing a product in a real-world setting before launching it to the general public.

Question 6

____________is a way of describing audience based on factors such as age, gender, education level, town class, income etc.&#10;A)Demographic&#10;B)Psychographic&#10;C)Socio-economic&#10;D)Infographics

Accepted Answer

Demographic is a way of describing an audience based on factors such as age, gender, education level, town class, and income.

Question 7

________________is a way of describing audience based on the their life style, attitudes, aspirations, habits etc.&#10;A)Demographics&#10;B)Psychographics&#10;C)Socio-economic&#10;D)Infographics

Accepted Answer

Psychographics is the correct term for describing an audience based on their lifestyle, attitudes, aspirations, and habits. It goes beyond basic demographics by delving into the psychological aspects of consumer behavior.

Question 8

________________is the acquisition of goods and services by the seller or industrial user for the purpose of resale&#10;A)selling&#10;B)assembling&#10;C)buying&#10;D)tr

Accepted Answer

The answer of ________________is the acquisition of goods and services...

Question 9

Marketing myopia related first paper published in 1960 in the ..........&#10;A)international business review&#10;B)forbes magazine&#10;C)harvard business review&#10;D)oxford university press

Accepted Answer

The term "marketing myopia" was first introduced in a paper published in the Harvard Business Review in 1960 by Theodore Levitt.

Question 10

A large amount of ___________advertising is for retailers, local businesses and for promotions.&#10;A)news paper&#10;B)magazines&#10;C)radio&#10;D)Television

Accepted Answer

The answer of A large amount of ___________advertising is for...

Question 11

marketing buzz means means....&#8230;&#8230;&#8230;&#8230;&#8230;.&#10;A)Demarketing&#10;B)Pricing&#10;C)Product Development&#10;D)Promotion

Accepted Answer

The answer of marketing buzz means means....&#8230;&#8230;&#8230;&#8230;&#8230;.&#10;A)Demarketing&#10;B)Pricing&#10;C)Product Development&#10;D)Promotion...

Question 12

Companies are exploring the_____________for communicating their advertising message because of its several attractive features and advantages.&#10;A)television&#10;B)newspaper&#10;C)radio&#10;D)new media

Accepted Answer

The answer of Companies are exploring the_____________for communicating their advertising...

Question 13

The advertising industry is passing through a transition phase with the emergence of the ______________media.&#10;A)television&#10;B)online&#10;C)interactive&#10;D)information

Accepted Answer

The answer of The advertising industry is passing through a...

Question 14

New media is very cost-effective when compared to the traditional media and is highly _______.&#10;A)reliable&#10;B)requted&#10;C)resourceful&#10;D)result-oriented

Accepted Answer

The answer of New media is very cost-effective when compared...

Question 15

The __________is the biggest possible medium and has the quickest and the deepest reach throughout the globe.&#10;A)web&#10;B)TV&#10;C)radio&#10;D)Outdoor

Accepted Answer

The answer of The __________is the biggest possible medium and...

Question 16

Digital technology is changing the way_______relate to products and markets.&#10;A)manufactures&#10;B)consumer&#10;C)Dealers&#10;D)Industry

Accepted Answer

The answer of Digital technology is changing the way_______relate to...

Question 17

Cyber consumers are not_________&#10;A)active&#10;B)passive&#10;C)homogeneous&#10;D)Heterogeneous

Accepted Answer

The answer of Cyber consumers are not_________&#10;A)active&#10;B)passive&#10;C)homogeneous&#10;D)Heterogeneous...

Question 18

Marketers often use the term__________to cover various groupings of customers.&#10;A)people&#10;B)buying power&#10;C)demogrphic&#10;D)Segment market

Accepted Answer

The answer of Marketers often use the term__________to cover various...

Question 19

Inside sales is known as______________&#10;A)Direct marketing&#10;B)social marketing&#10;C)tele-marketing&#10;D)viral marketing

Accepted Answer

The answer of Inside sales is known as______________&#10;A)Direct marketing&#10;B)social marketing&#10;C)tele-marketing&#10;D)viral...

Question 20

which is the future of of direct marketing .....&#8230;&#8230;&#8230;&#8230;...&#10;A)one to one communication&#10;B)open dialogue&#10;C)personal relationship&#10;D)Personal relation, open dialogue and one to one communication

Accepted Answer

The answer of which is the future of of direct...

Question 21

Tele marketing is a part of ...&#8230;&#8230;&#8230;&#8230;&#8230;&#8230;.&#10;A)direct marketing&#10;B)relationship marketing&#10;C)social marketing&#10;D)viral marketing

Accepted Answer

The answer of Tele marketing is a part of ...&#8230;&#8230;&#8230;&#8230;&#8230;&#8230;.&#10;A)direct...

Question 22

Selectivity is related to__________________&#10;A)portrayal&#10;B)relevance&#10;C)support&#10;D)Coverage

Accepted Answer

The answer of Selectivity is related to__________________&#10;A)portrayal&#10;B)relevance&#10;C)support&#10;D)Coverage...

Deck 5: Marketing Terminologies and Concepts