Deck 1: Retailing and Marketing Communication

Question 1

Store security relates to ----.

A)personal security
B)merchandise security.
C)both a & b.
D)none of these.

Answer 1

both a & b.

Question 2

Form of payment which a retailer may accept is ----.

A)cash only.
B)cash &credit cards .
C)cash &debit cards.
D)all of these

Answer 2

all of these

Question 3

Many retailers have improved their operation productivity through -----.

A)computerization.
B)outsourcing.
C)both a & b.
D)none of these.

Answer 3

computerization.

Question 4

The computerized check out is used by -----.

A)large retailers.
B)small retailers.
C)multi retailers
D)all of these.

Question 5

With the help of-------a retailer pays an outsider party to undertake one or more of its operating functions

A)outsourcing.
B)credit management
C)computerization.
D)none of these.

Question 6

------ helps the retailers to face the crisis situations.

A)risk management.
B)credit management.
C)financial management.
D)all of these

Question 7

------ is a key task for both large &small retailers.

A)risk management.
B)crisis management.
C)inventory management
D)all of these.

Question 8

----- helps the retailers to complete the tasks within the short period of time.

A)computerization.
B)outsourcing.
C)both 1 & 2.
D)none of these.

Question 9

---------is a warning to potential thieves and muggers.

A)insurance.
B)security guards.
C)outsourcing.
D)credit management .

Question 10

Insurance against--------is more important due to government rules.

A)environmental risk.
B)production risk.
C)both 1 & 2
D)none of these

Question 11

The factor leading to the growth of retailing is ----.

A)changing consumer trends
B)technology.
C)demographics.
D)all the above.

Question 12

Consumer buying process in retailing involves ----.

A)need recognition.
B)search for information.
C)evaluation of retailers.
D)all the above.

Question 13

Atmosphere in retailing refers to ----.

A)the weather outside a store.
B)the ambience, music, color scent in a store.
C)assortment of products in the store.
D)display of items in a store.

Question 14

E-tailing refers to ----.

A)sale of electronic items in a store.
B)catalog shopping.
C)music store.
D)retailing shopping using the inter.

Question 15

A multi channel retailer sells merchandise ----.

A)over the telephone
B)through personal selling and retail store only.
C)over the internet .
D)through more than one channel.

Question 16

Retailing is a marketing function which ----.

A)sells products to other business.
B)sells products to a company that resells them.
C)sells products to final consumers.
D)sells products for ones own use

Question 17

The correct statement about chain stores is ----.

A)they offer economic of scale in buying.
B)they can hire good managers.
C)they integrate wholesaling and retailing function.
D)they centralize function.

Question 18

________is a departments within a company that is responsible for producing some or all of that company's marketing communication.

A)full-service agency.
B)in-house agency.
C)marketing agency.
D)pr agency.

Question 19

_________manage a company's brand and product line.

A)brand assistants.
B)brand executives.
C)brand managers.
D)brand associate.

Question 20

Who develop the verbal brand message?

A)designers.
B)directors.
C)copy writers
D)creative directors.

Question 21

Who controls the flow of work through the approval and production process?

A)traffic manager.
B)media manager.
C)free lancer.
D)creative director.

Question 22

Who oversee the logistics and cost of producing radio and tv commercials?

A)directors.
B)producers.
C). actors.
D)editors.

Question 23

A special magazine advertising section in which ads are interpersed with related editorial material foussing on a single theme is known as

A)advertorial
B)editorial
C)campaign
D)billboard

Question 24

________helps to improve the understanding of consumers and to identify the most appropriate audiences or clients marketing communication messages.

A)media.
B)research.
C)ads.
D)marketing.

Question 25

A message schedule that combines the steady pattern of continuity with intermittent periods of intense advertising activity is called

A)flighting
B)pulsing
C)puffery .
D)morphing.