Deck 1: Advertising Terminology and Strategies

Question 1

Which of the following is not an example of persuasive advertising:

A) persuading customers to receive a sales call
B) encouraging the customer to purchase now
C) building brand preference
D) explaining how the product works

Answer 1

explaining how the product works

Question 2

A specific coordinated advertising effort on behalf of a particular product or service that extends for a specified period of time

A) campaign
B) trial
C) marketing
D) commercial

Answer 2

campaign

Question 3

Advertising that is set in small type and arranged according to categories or interests

A) display ads
B) classified ads
C) testimonial ads
D) banner ads

Answer 3

classified ads

Question 4

The process of reserving time or time periods with a station or network; checking on available advertising time.

A) free time
B) cross time
C) clear time
D) reserved time

Question 5

The highest possible rate for advertising time or space.

A) gross rate
B) consumer rate
C) ad rate
D) cost

Question 6

In planning and obtaining publicity, a frequently used tool is the __________, which is an announcement regarding changes in the company or the product line.

A) trade show
B) news release
C) infomercial
D) double-page spread

Question 7

Sampling is an appropriate strategy for which type of products?

A) products which are classified as shopping goods
B) products in the decline stage of their product life cycle
C) commodity products like salt, sugar, and baking soda
D) products which are in the introductory stage of the product life cycle

Question 8

Which of the following statements about magazines as an advertising medium is true?

A) magazines have distinct profiles for well-defined target audiences
B) some nationally distributed magazines publish regional or metro editions to reduce the cost of ads and wasted coverage
C) magazine ads can convey complex information
D) all of these

Question 9

AAAI represents;

A) american agency for advertisers information
B) advertising agencies association of india
C) association of advertising agencies in india
D) indian association of advertising agencies

Question 10

One reason for using radio as an advertising medium is

A) its high cost
B) its long lead time required for the placement of an ad
C) its inability to use humour
D) it is segmented

Question 11

AdSense is,

A) an advertising agency
B) set of regulations and standards in advertising
C) google's advertising programme to display ads in web pages
D) awareness programme introduced to give advices about the advertising tendencies to the consumers

Question 12

'Art' in advertisement implies,

A) the whole visual presentation
B) the traditional or modern art forms used in an advertisement
C) graphics and animations used in an advertisement
D) the ambience created to present an idea through an advertisement

Question 13

INS means;

A) international newspaper society
B) indian national services
C) indian newspaper society
D) indian newspaper services

Question 14

Advertisements intended to promote sale of the products by appealing directly to the consumers/buyers is called,_________

A) consumer advertising
B) consumption advertising
C) retail advertising
D) trade advertising