Deck 1: Media, Communication, and Technology

Question 1

------------ theory of media effects suggests that TV portrayals of violence reinforce whatever established pattern of behavior, viewers bring with them to the media situation.

A)catharsis
B)aggressive cues
C)reinforcement
D)none of the above.

Answer 1

reinforcement

Question 2

Yellow journalism derived its name from an early comic character called ----------

A)yellow kid
B)yellow boy
C)yellow girlie
D)yellow guy

Answer 2

yellow kid

Question 3

First radio station in Kerala was established in the year-----------

A)1950
B)1947
C)1943
D)1955

Answer 3

1943

Question 4

Which is the face of the newspaper?

A)headlines
B)front page
C)edit page
D)masthead

Question 5

-------------------- is a branch of philosophy dealing with the nature of beauty, art, and taste, and with the creation and appreciation of beauty.

A)aesthetics
B)design
C)psychoanalysis
D)none of the above

Question 6

Which of the following aspects of Internet radio is on the listener's computer?

A)encoder
B)server
C)player
D)over head.

Question 7

A global system of interconnected computer networks to serve billions of users worldwide is called -----------------------

A)intranet
B)compunet
C)internet
D)ethernet

Question 8

------------------ is a multimedia software.

A)ms powerpoint
B)microsoft word
C)adobe audition
D)adobe pagemaker

Question 9

Red, Yellow and ------------- are primary colours.

A)blue
B)black
C)white
D)violet

Question 10

The process of taking files from another computer or server for use in your own computer is called --------------

A)drop
B)download
C)encode
D)drafting

Question 11

Graphic representation such as a series of illustrations or images displayed in sequence for pre visualizing a motion graphic is called --------------

A)script
B)storyline
C)storyboard
D)story

Question 12

Who in 1666 developed the first circular diagram of colours?

A)marconi
B)sir issac newton
C)robert moray
D)john bradshaw

Question 13

Name the first communication satellite which was launched in 1962

A)early bird
B)intelset
C)intersputnik
D)insat

Question 14

Which of the following was developed the earliest?

A)am radio
B)television
C)drm
D)dth

Question 15

--------------------- is associated with the invention of printing

A)franklin
B)johann gutenberg
C)charles babbage
D)marconi

Question 16

Green, Orange and -------- are called the secondary colours.

A)white
B)violet
C)pink
D)purple

Question 17

Multimedia represents the convergence of text, pictures, video and -------- into a single form.

A)news
B)sound
C)songs
D)all of the above

Question 18

Which of the following denotes Internet radio broadcast?

A)broadcast
B)narrowcast
C)podcast
D)telecast

Question 19

Multimedia reporters who are mobile with audio, video recorders and camera are often referred to as ---------------

A)mobijournos
B)mobile
C)mojos
D)journos

Question 20

The equalization of elements in a work of art is called

A)balance
B)unity
C)rhythm
D)movement

Question 21

The High Definition Television initiative came in the 1980's. The aspect ratio for HD TV is :

A)4:3
B)3:2
C)16:9
D)9:4

Question 22

Which of the following file format is the default format used for Flash videos

A).wma
B).flv
C).swf
D).hqx

Question 23

On-demand programming is ---------------

A)programming that is streamed live over the internet.
B)files of programmed material that can be accessed over the internet
C)the icon that listeners click on to receive live streaming
D)a home as opposed to a web page

Question 24

Internet radio broadcast is otherwise called------------

A)broadcast
B)narrowcast
C)podcast
D)telecast.

Question 25

The recordings in a magnetic tape is erased using -----------------------

A)echo chamber
B)re- recorder
C)audio tape degausser
D)tape deck

Question 26

The process of sending files from your computer to the internet is called --------------

A)drop
B)download
C)encode
D)uploading

Question 27

In which area is digital technology superior to analog technology?

A)signal to noise ratio
B)frequency response
C)dynamic range
D)all of the above.

Question 28

The Google service which help to create a blog is ----------

A)blogger
B)wiki
C)explorer
D)blogmaker

Question 29

Which of the following is not a social networking website:

A)facebook
B)tweeter
C)google
D)wayn

Question 30

------------ theory of media suggests that mass media serves the basic purpose of providing entertainment, escape and release.

A)play
B)aggressive cues
C)reinforcement
D)none of the above

Question 31

Every penny must go on screen - is an expression stressing the need of good-----------

A)script
B)budgeting
C)camera work
D)editing

Question 32

The actual place on which the actions that will be recorded in a television studio is called ------ ---------------------

A)studio floor
B)camera area
C)studio table.
D)over head area.

Question 33

TAM is --------------------------

A)television audience measurement
B)television air marketing
C)tele air marketing
D)television audio measurement

Question 34

Television arrived in India in a small way in the year -------------

A)1959
B)1969
C)1979
D)1949

Question 35

One of the main deciding factors for selecting a shooting location is ----------------

A)suitability with script
B)the suitable climate for the actors
C)its beauty
D)its closeness to the studio

Question 36

Cinematography Act was passed in the year-------------------.

A)1947
B)1950
C)1952
D)1957

Question 37

Which one of the following is prepared at the earliest?

A)script
B)shot list
C)shooting schedule
D)editor's cut

Question 38

Which of the following was developed the earliest?

A)radio broadcast
B)podcast
C)terrestrial telecast
D)satellite telecast

Question 39

First Television channel in Kerala was -----------

A)doordarshan
B)asianet
C)kairali
D)soorya

Question 40

Costing out a production means -----------------------

A)mixing the visuals with audio
B)selling a production to another production house
C)finding the cost for producing the production
D)writing the final script

Question 41

Final production cost divided by the final duration of the programme is called

A)cost per viewer
B)cost per minute
C)cost vs measured benefits
D)actual cost

Question 42

In a studio, the essential link between the director and the floor is performed by ------

A)florist
B)floor manager
C)floor officer
D)administrator

Question 43

Wardrobe supervisor is associated with

A)budgeting
B)lighting
C)acting
D)costumes

Question 44

Montage is a -----------------------

A)term related to sound
B)film editing technique
C)shooting tool
D)camera angle

Question 45

The first work in video editing is ----------------------

A)capture
B)shots
C)time line
D)none of the above

Question 46

The method of video editing which utilizes the computer environment is called -----

A)linear editing
B)non-linear editing
C)assemble editing
D)in- camera editing

Question 47

----------------------------- coined the word Akashavani for the first time.

A)rabindranath tagore
B)dr. gopalaswamy
C)sir stanley jackson
D)lionel fieldonl

Question 48

The process of adding new tracks to existing tracks in a multi track recording system is called ……….

A)overdubbing
B)bouncing
C)punching in
D)combo-cording