Deck 2: Consumer Behavior and Buying Process

Question 1

Interpretivists tend to challenge the beliefs of the positivists. The interpretivists' view is that:

A)positivists stress science and technology too much
B)we each construct our own meanings of the world we live in
C)symbolic, subjective experience is important
D)there are no right or wrong answers

Answer 1

there are no right or wrong answers

Question 2

Bill thought he had received the best deal on his new car. Shortly after the purchase, Bill started to notice certain disadvantages of his new car as he learned more about other cars available. Bill is experiencing ________.

A)purchase decision
B)postpurchase culture
C)selective perception
D)information evaluation

Answer 2

information evaluation

Question 3

You regularly purchase cleaning supplies for your custodial staff. This purchase is a ________.

A)straight rebuy
B)new task
C)modified rebuy
D)modified straight rebuy

Answer 3

straight rebuy

Question 4

_____________ is the buying behaviour of final consumers.

A)Consumer buyer behavior
B)Business buying behavior
C)Global purchasing
D)Reseller buyer behavior

Question 5

In 'stages of adoption process' customer decides to become regular user in

A)Awareness stage
B)Interest stage
C)Evaluation stage
D)Adoption

Question 6

Adopter group 'laggards' are

A)deliberate
B)guided by respect
C)skeptical
D)tradition bound

Question 7

Social class group which earns through exceptional ability is best classified as

A)upper middles
B)working class
C)lower uppers
D)upper uppers

Question 8

Tendency to which results of innovation are communicated to others is classified as

A)relative advantage
B)divisibility
C)communicability
D)compatibility

Question 9

Person's own living or interacting and acting pattern is classified

A)lifestyle
B)personality and self concept
C)social class
D)None of above

Question 10

Needs of customers are triggered by

A)internal stimuli
B)external stimuli
C)both a and b
D)none of above

Question 11

Group which can exert influences on other because of specialized knowledge and skills is called

A)opinion leader
B)leading adopters
C)influential
D)all of above

Question 12

A need that is aroused up to sufficient level is called

A)want
B)motive or drive
C)Both a and b
D)none of above

Question 13

Customers keeping such information that supports their attitudes towards brand is classified as

A)selective attention
B)selective distortion
C)selective retention
D)all of above

Question 14

The whole sellers and retailers buying behavior is classified as

A)business buyer behavior
B)derived demand
C)business buying process
D)cognitive dissonance

Question 15

The demand of business buyers is derived from

A)final consumer demand
B)raw materials suppliers
C)production controller
D)logistic managers