Deck 6: Culture, Social Classes, and Consumer Behavior

Question 1

A young native Canadian moves from the Northwest Territories to attend university in Toronto, Ontario. The disorientation he feels is called

A)Culture shock.
B)Counterculture.
C)Cultural lag.
D)Cultural relativism.

Answer 1

Culture shock.

Question 2

What we call "civilization", based on permanent settlements and specialized occupations, emerged on the earth about _______________ years ago.

A)12 million
B)2 million
C)40 thousand
D)12 thousand

Answer 2

12 thousand

Question 3

What is the official language of 20 percent of the world's people?

A)English
B)Spanish
C)Chinese
D)French

Answer 3

Chinese

Question 4

Different social classes tend to have different attitudinal configurations and _______ that influence the behavior of individual members.

A)Personalities
B)Values
C)Finances
D)Decision makers

Question 5

Upper Americans prioritize spending on _______________.

A)Technology related products, and gifts
B)Pubs and discos
C)Gambling events
D)Travel, club memberships, and prestigious schools for children.

Question 6

In terms of consumption decisions, middle class consumers prefer to _________.

A)Buy at a market that sells at a wholesale rates
B)Buy what is popular
C)Buy only the brands which sell at affordable prices
D)Analyze the market and select the best at the lowest prices

Question 7

What is the middle class concerned about?

A)European travel and club memberships for tennis, golf, and swimming
B)Prestigious schooling facility for their children
C)Fashion and buying what experts in the media recommend
D)Buying only "value for money" products

Question 8

Increased earnings in the middle class have led to spending on more "worthwhile experiences" for children, such as ______________.

A)The latest television sets and other entertainment products
B)Ski trips, college education, and shopping for better brands of clothes at more expensive store
C)The best branded school gear, bags and shoes
D)Having great parties among high society circles

Question 9

According to research, there are four factors that influence consumer buyer behavior:

A)Psychological, Personal, Social, CRM Systems
B)Cultural, Organizational, Personal, Psychological
C)Cultural, Social, Personal, Psychological
D)None Of The Above

Question 10

The psychological factors influencing consumer behavior are;

A)Motivation, Perception, Learning, Beliefs And Attitudes
B)Culture, Subculture, Social Class
C)Reference Groups, Family, Roles And Status
D)All Of The Above

Question 11

Consumers who purchase a Harley-Davidson motorcycle can receive which of the following in addition to the purchase of the product?

A)Membership In A Group
B)A 20 Year Warrantee
C)Free Maintenance for Five Years
D)Invitations to Harley Jamborees, Harley 101 Safety Courses, And Camp Harley

Question 12

Which group of teens sees themselves and others as cool and at the center of the action?

A)Influencers
B)Conformers
C)Market Leaders
D)Trend Setters

Question 13

Which of the following is a characteristic of a consumption subculture?

A)An Identifiable, Hierarchical Social Structure
B)A Set Of Shared Beliefs Or Values
C)Unique Jargon, Rituals, And Modes Of Symbolic Expression
D)A And B

Question 14

That minor stimuli which determines when and how customer will respond in certainway is called

A)Perception
B)Cues
C)Motives
D)Both A And C