Question 1

The notion of _________________________ reflects the human desire for balance, order, and consistency between beliefs and behaviors.&#10;A)Social Equilibrium&#10;B)Pro-Innovation Bias&#10;C)Neighborhood Effect&#10;D)Psychological Equilibrium

Accepted Answer

Psychological Equilibrium refers to a state of balance and consistency between an individual's beliefs and behaviors, highlighting the human desire for harmony in their thoughts and actions.

Question 2

By ______________________ we mean we mean that the consumer stops purchasing or using the product.&#10;A)Bandwagon Effects&#10;B)Consumption Paradigms&#10;C)Multi-Step Media Flow&#10;D)Discontinuance

Accepted Answer

Discontinuance refers to the situation where a consumer decides to stop purchasing or using a product. This term directly addresses the concept of ending the use of a product or service.

Question 3

In 'stages of adoption process', stage in which customer considers whether to try product or not to is classified as&#10;A)Awareness Stage&#10;B)Interest Stage&#10;C)Evaluation And Trial Stage&#10;D)Adoption

Accepted Answer

The Evaluation and Trial Stage is when a customer assesses the merits of the new product and decides whether to try it or not, making it the correct stage for considering whether to try the product.

Question 4

stages in adoption process' involves&#10;A)Awareness&#10;B)Interest&#10;C)Evaluation And Trial&#10;D)All Of Above

Accepted Answer

The stages in the adoption process include Awareness, where the consumer becomes aware of the new product; Interest, where they seek information about the product; and Evaluation and Trial, where they consider whether the product is worth trying and may test it. Therefore, all of the options listed are stages in the adoption process.

Question 5

According to brand personality traits, 'excitement' is concluded as brand being&#10;A)Outdoorsy And Tough&#10;B)Daring And Imaginative&#10;C)Cheerful And Wholesome&#10;D)Charming And Upper Class

Accepted Answer

Excitement in brand personality traits is often associated with being daring and imaginative, reflecting a brand that is adventurous, spirited, and youthful.

Question 6

Highly involved consumer buying behavior while perceiving significant differences between brands is called&#10;A)Complex Buoying Behavior&#10;B)Variety Seeking Buying Behavior&#10;C)Dissonance Reducing Buying Behavior&#10;D)Habitual Buying Behavior

Accepted Answer

Complex Buying Behavior occurs when consumers are highly involved in a purchase and perceive significant differences among brands. This typically happens with expensive, infrequent, or high-risk purchases where the buyer wants to make an informed decision.

Question 7

Procedure in marketing which consists of enlisting opinion leaders as &#34;brand ambassadors&#34; is called&#10;A)Leading Marketing&#10;B)Buzz Marketing&#10;C)Online Marketing&#10;D)None Of Above

Accepted Answer

Buzz Marketing involves enlisting or even creating opinion leaders to serve as brand ambassadors to spread the word about a product or service. These individuals help generate buzz and word-of-mouth promotion, which can be more authentic and persuasive than traditional advertising.

Question 8

If customer 's expectations and products performance matches, customer is&#10;A)Satisfied&#10;B)Dissatisfied&#10;C)Delighted&#10;D)None Of Above

Accepted Answer

When a product meets a customer's expectations, it typically results in customer satisfaction. This is because the product's performance aligns with what the customer anticipated, leading to a positive experience.

Question 9

In buyer decision process, stage in which purchase intention is transformed in to purchase decision is called&#10;A)Need Recognition&#10;B)Information Search&#10;C)Purchase Decision&#10;D)Both B And C

Accepted Answer

The stage in the buyer decision process where purchase intention is transformed into an actual purchase decision is called the "Purchase Decision" stage. This is where the consumer finally decides to make a purchase after evaluating all the information and alternatives.

Question 10

'Maslow's hierarchy of needs' includes&#10;A)Physiological Needs&#10;B)Self Actualization Needs&#10;C)Esteem Needs&#10;D)All Of Above

Accepted Answer

Maslow's hierarchy of needs includes all of the listed options: Physiological Needs, Self-Actualization Needs, and Esteem Needs, among others, in a pyramid structure from the most basic needs to the highest level of needs.

Question 11

Tendency of difficult understanding related to use of market offering is called&#10;A)Relative Advantage&#10;B)Complexity&#10;C)Communicability&#10;D)Compatibility

Accepted Answer

The answer of Tendency of difficult understanding related to use...

Question 12

Adopter group who is suspicious of change is classified as&#10;A)Late Majority&#10;B)Early Majority&#10;C)Laggard&#10;D)Early Adopter

Accepted Answer

The answer of Adopter group who is suspicious of change...

Question 13

Which of these is considered to be a better indicator of likely buyer behaviour?&#10;A)Personality&#10;B)Attitude&#10;C)Intention To Act&#10;D)none of the above

Accepted Answer

The answer of Which of these is considered to be...

Question 14

Which of these is not a method of changing attitudes?&#10;A)Change The Priority Of Attributes&#10;B)Change The Media&#10;C)Introduce A New Attribute&#10;D)Change Brand Associations

Accepted Answer

The answer of Which of these is not a method...

Question 15

How many stages are there in the general purchase decision process?&#10;A)Seven&#10;B)Three&#10;C)Nine&#10;D)Five

Accepted Answer

The answer of How many stages are there in the...

Question 16

In a marketing context, the term 'evoked set' means:&#10;A)A Small Group Of Preferred Brands&#10;B)Memories Of Past Purchases&#10;C)Special Purchases&#10;D)All Purchase Decisions

Accepted Answer

The answer of In a marketing context, the term 'evoked...

Question 17

Hedonic consumption is about:&#10;A)Hair Care Products&#10;B)Emotional Impact Of Purchases&#10;C)Fantastic Images&#10;D)Hysterical Imagery

Accepted Answer

The answer of Hedonic consumption is about:&#10;A)Hair Care Products&#10;B)Emotional Impact...

Question 18

Which one of the following does NOT reflect the correct use of the term 'tribe' when used to describe communities characterized by people who share:&#10;A)Lifestyles&#10;B)Fantasies&#10;C)Experiences&#10;D)Emotions

Accepted Answer

The answer of Which one of the following does NOT...

Question 19

Behavioural economics is a rejection of which classical theory?&#10;A)Economics&#10;B)Psychology&#10;C)Consumption&#10;D)Sociology

Accepted Answer

The answer of Behavioural economics is a rejection of which...

Question 20

In order to change existing behaviours, people need to be presented with a choice that makes decision making feel:&#10;A)Effortless&#10;B)Spontaneous&#10;C)Involving&#10;D)Considered

Accepted Answer

The answer of In order to change existing behaviours, people...

Question 21

The ultimate goal of marketing is to:&#10;A)Facilitate Consumer Experimentation&#10;B)Satisfy Consumer Needs For Information&#10;C)Raise Consumer Awareness&#10;D)Ensure Long-Run Consumer Behaviour

Accepted Answer

The answer of The ultimate goal of marketing is to:&#10;A)Facilitate...

Question 22

Long-run consumer behaviour in the context of both low and high involvement decision making is positively influenced by:&#10;A)Image&#10;B)Quality&#10;C)Price&#10;D)Information

Accepted Answer

The answer of Long-run consumer behaviour in the context of...

Deck 9: Understanding Consumer Behavior and Marketing Strategies