Deck 2: Journalism and Public Relations Terminology

Question 1

Reporting an immediate or unexpected news event is called

A)beat reporting
B)sting operation
C)investigative reporting
D)on the spot reporting

Answer 1

on the spot reporting

Question 2

If a journalist is reporting a news in depth, by giving full background of the news subject to create a better understanding, such kind of reporting is called

A)investigative reporting
B)beat reporting
C)on the spot reporting
D)interpretative reporting

Answer 2

interpretative reporting

Question 3

If reporter is collecting the information from an eyewitness of a news event, such kind of source is called

A)primary source
B)secondary source
C)tertiary source
D)none of these

Answer 3

secondary source

Question 4

If a news source is directly involved or related to the news subject, it is called

A)primary source
B)secondary source
C)tertiary source
D)none of these

Question 5

Which of the following is an Indian news agency?

A)ap
B)afp
C)pti
D)reuters

Question 6

Full form of AFP is

A)agence france-presse
B)associated france press
C)agency of french press
D)association of french press

Question 7

PTI established on

A)1950
B)1949
C)1948
D)1947

Question 8

ANSA is a news agency in

A)germany
B)italy
C)france
D)spain

Question 9

Which of the following is a news agency is head quartered in USA?

A)ani
B)ap
C)reuters
D)ians

Question 10

A large headline that stretches across the front page of a newspaper

A)banner
B)kicker
C)lead
D)cut-line

Question 11

A single deck headline is called

A)kicker
B)lead
C)cross line
D)cut-line

Question 12

Text appear below the photograph which explains the photograph

A)cross line
B)lead
C)cut-line
D)byline

Question 13

A guideline for newspaper editors which explains the conventional usage of terms, phrases, names etc.

A)dummy
B)follow-up
C)style book
D)proof

Question 14

___________ is a circulation auditing organisation in India

A)press trust of india
B)registrar of newspaper for india
C)audit bureau of circulation
D)press council of india

Question 15

Broadsheet, tabloid and Berliner are

A)fonts used in newspapers
B)newspaper formats
C)newspaper printing technologies
D)none of these

Question 16

Which among the following is a newspaper pagination software?

A)inkscape
B)adobe photoshop
C)adobe illustrator
D)adobe indesign

Question 17

Leader writer is one who writes the

A)lead story
B)middle article
C)editorial
D)feature story

Question 18

Who among the following is a photo journalist?

A)v.k. madhavankutty
B)vimcy
C)k. r. chummar
D)victor george

Question 19

Managing the communication between an organization and public is called

A)advertisement
B)business communication
C)interpersonal communication
D)public relations

Question 20

____________ is the parties who are lying outside the organization

A)external public
B)internal public
C)in-house public
D)none of these

Question 21

Workers in the organization is considered as

A)external public
B)internal public
C)outside public
D)none of these

Question 22

Which of the following is a function of PR?

A)counter negative publicity
B)lobbying
C)promoting goodwill
D)all of the above

Question 23

Crystallizing public opinion is a book written by

A)ivy lee
B)walter lippmann
C)sigmund freud
D)edward bernays

Question 24

A periodical publication by an organisation for its own employees is called

A)house journal
B)annual report
C)newsletter
D)none of these

Question 25

An agreement between PR official and media outlets to not publish a news until a predetermined time is called

A)pitch
B)embargo
C)traction
D)none of these