Deck 3: Public Relations and Advertising

Question 1

A persuasive message sent to journalists by PR officials to attract their interest in the client

A)embargo
B)pitch
C)press release
D)paid media

Answer 1

pitch

Question 2

A publication targeting people associated with a specific industry

A)house journal
B)it magazine
C)newsletter
D)trade publication

Answer 2

trade publication

Question 3

____________ is an official information given to media outlets by the organisation

A)press release
B)news bulletin
C)memo
D)newsletter

Answer 3

press release

Question 4

____________ is an event conducted prior to the product launch for invited people from media outlets

A)press release
B)press kit
C)press tour
D)round-up

Question 5

Full form of PRSI

A)press release society of india
B)public relations society of india
C)public relations secretary of india
D)press relations society of india

Question 6

PRSI is established in

A)1958
B)1959
C)1960
D)1961

Question 7

Full form of IPRA

A)international public relations association
B)indian public relations authority
C)international public relations authority
D)indian public relations association

Question 8

IPRA International code of ethics also known as

A)code of rome
B)code of milan
C)code of moscow
D)code of athens

Question 9

IPRA International code is authored by

A)richard edelman
B)andy polanski
C)marian salzman
D)lucien matrat

Question 10

IPRA established in

A)1955
B)1956
C)1960
D)1961

Question 11

A firm which helps the clients by managing the advertising process is called

A)news agency
B)advertiser
C)ad agency
D)none of these

Question 12

Among the following which is not a function of advertising?

A)increase sales of a product
B)to persuade dealers to stock the product
C)to inform the launch of a product
D)none of these

Question 13

Which of the following is a campaign by Kerala government to fend off the covid-19 pandemic?

A)clean india
B)united2fight corona
C)break the chain
D)healthy at home

Question 14

'Beti Bachao Beti Padhao' was a campaign for

A)child nutrition
B)road saftey
C)welfare of girl child
D)family planning

Question 15

Public relations activities of Kerala government is coordinated by

A)prasar bharti
B)directorate of culture
C)information and public relations department
D)press information bureau

Question 16

__________ is an action taken by a private company to contribute to the development of the society it exists

A)corporate social responsibility
B)organisational responsibility
C)public relations campaigns
D)none of these

Question 17

Pick the odd one out

A)ddb mudra
B)ogilvy
C)grey india
D)hindustan uniliver

Question 18

ASCI stands for

A)advertising standards council of india
B)advertising standards committee of india
C)advertising standards company of india
D)advertisers standard committee of india

Question 19

ASCI is a

A)committee set up by central government to censor advertisements
B)self-regulatory voluntary organization of advertising industry
C)an ad agency in india
D)a regulatory board working under ministry of communications

Question 20

First newspaper in India to print an advertisement is

A)times of india
B)bengal gazette
C)hindustan times
D)amrita bazar patrika

Question 21

A large board appears on the side of roads in which advertisements are shown

A)clip-board
B)billboard
C)blackboard
D)transit ads

Question 22

If an advertisement is shown on a public transportation it is called

A)public service ad
B)surrogate advertising
C)transit advertisement
D)covert advertisement

Question 23

DAVP is a

A)private advertising agency
B)regulatory board to control ad agencies
C)advertising agency of government of india
D)none of these