Question 1

'The taste of India' is a slogan of&#10;A)pepsi&#10;B)coca cola&#10;C)britannia&#10;D)amul

Accepted Answer

'The taste of India' is the slogan of Amul, which is a dairy brand in India.

Question 2

A short music used in television or radio ad is called&#10;A)jingle&#10;B)jazz&#10;C)lullaby&#10;D)reggae

Accepted Answer

A jingle is a short song or tune used in advertising and for other commercial uses, typically catchy and memorable, and specifically designed to convey information about a product or service.

Question 3

A strategy of indirectlyadvertising products like liquor and tobacco, ads of such are banned&#10;A)surrogate advertising&#10;B)transit advertising&#10;C)billboard advertising&#10;D)lobbying

Accepted Answer

Surrogate advertising is a strategy used to promote banned products, like liquor and tobacco, indirectly by advertising a different product under the same brand name.

Question 4

Which of the following is not an element of print ad-copy?&#10;A)company logo&#10;B)body copy&#10;C)picture&#10;D)byline

Accepted Answer

Byline is not an element of print ad-copy; it's more commonly associated with articles or news stories, indicating the author's name. Print ad-copy elements typically include the company logo, body copy, and pictures to convey the advertisement's message.

Question 5

Consistent attempt to influence decisions and policies of government is called&#10;A)protesting&#10;B)lobbying&#10;C)propaganda&#10;D)marketing

Accepted Answer

Lobbying refers to the activities undertaken to influence government officials and their decisions on policies and legislation. Lobbyists often represent specific interest groups or industries, and their work involves meeting with politicians, providing information, and advocating for certain outcomes that benefit their clients or causes.

Question 6

A new window with full of adsappearing in front of website is called&#10;A)banner ad&#10;B)flash ad&#10;C)floating ad&#10;D)pop-up ad

Accepted Answer

Pop-up ads are the type of advertisements that open in a new browser window in front of the website content, often interrupting the user's browsing experience.

Question 7

Advertising puffery is&#10;A)cigarette advertisements&#10;B)print advertisement without any text&#10;C)exaggerated claims in the ad&#10;D)an advertising agency

Accepted Answer

Advertising puffery refers to the use of exaggerated, subjective claims in advertisements that cannot be objectively verified, often used to create a positive impression of a product or service without making specific, provable assertions.

Question 8

Advertising content in a form of news article or an editorial content is called&#10;A)brochure&#10;B)advertorial&#10;C)flyer&#10;D)body copy

Accepted Answer

Advertorial is the correct term for advertising content that is presented in the form of a news article or editorial content, blending marketing messages with a format typically used for independent editorial content.

Question 9

Google ads launched as AdWords in&#10;A)2010&#10;B)2014&#10;C)2000&#10;D)2015

Accepted Answer

Google Ads, originally known as AdWords, was launched by Google in October 2000. This platform allowed businesses to advertise to people searching on Google.com or visiting websites in the Google Display Network.

Question 10

The book Public Opinion is written by&#10;A)ivy lee&#10;B)walter lippmann&#10;C)sigmund freud&#10;D)edward bernays

Accepted Answer

"Public Opinion" is a seminal book written by Walter Lippmann, published in 1922, which analyzes the role of media and public opinion in a democracy.

Question 11

Piyush Pandey is associated with_________&#10;A)ddb mudra&#10;B)grey india&#10;C)ogilvy&#10;D)amul

Accepted Answer

The answer of Piyush Pandey is associated with_________&#10;A)ddb mudra&#10;B)grey india&#10;C)ogilvy&#10;D)amul...

Question 12

'Just do it' is a slogan of&#10;A)adidas&#10;B)puma&#10;C)reebok&#10;D)nike

Accepted Answer

The answer of 'Just do it' is a slogan of&#10;A)adidas&#10;B)puma&#10;C)reebok&#10;D)nike...

Question 13

The price paid by an online advertiser to the publisher for a single click on the ad is called&#10;A)cost per click&#10;B)click through rate&#10;C)gross rating point&#10;D)impression

Accepted Answer

The answer of The price paid by an online advertiser...

Question 14

Copyright is for&#10;A)a kind of newspaper ownership&#10;B)perfect copying&#10;C)claim of a copywriter&#10;D)a kind of intellectual property

Accepted Answer

The answer of Copyright is for&#10;A)a kind of newspaper ownership&#10;B)perfect...

Question 15

Which of the following is the gateway to a website?&#10;A)xml&#10;B)site map&#10;C)homepage&#10;D)html

Accepted Answer

The answer of Which of the following is the gateway...

Question 16

Chrome is a&#10;A)browser&#10;B)search engine&#10;C)robot&#10;D)domain

Accepted Answer

The answer of Chrome is a&#10;A)browser&#10;B)search engine&#10;C)robot&#10;D)domain...

Question 17

Sub editor in a newspaper is called&#10;A)nib&#10;B)cub&#10;C)blue pencile&#10;D)none of the above

Accepted Answer

The answer of Sub editor in a newspaper is called&#10;A)nib&#10;B)cub&#10;C)blue...

Question 18

Tim Berners Lee invented .....&#10;A)e-mail&#10;B)vlog&#10;C)youtube&#10;D)html

Accepted Answer

The answer of Tim Berners Lee invented .....&#10;A)e-mail&#10;B)vlog&#10;C)youtube&#10;D)html...

Question 19

Caravan is a&#10;A)magazine&#10;B)newspaper&#10;C)fm radio&#10;D)television channel

Accepted Answer

The answer of Caravan is a&#10;A)magazine&#10;B)newspaper&#10;C)fm radio&#10;D)television channel...

Question 20

Who among the following was the editor of Illustrated Weekly?&#10;A)m j akbar&#10;B)kuldeep nayar&#10;C)kushwant sing&#10;D)none of the abov

Accepted Answer

The answer of Who among the following was the editor...

Question 21

Who is the founder editor of the Mathrubhumi daily?&#10;A)k p kesav menon&#10;B)m p veerendra kumar&#10;C)m p sreyams kumar&#10;D)none of the above

Accepted Answer

The answer of Who is the founder editor of the...

Question 22

Who launched Al Ameen newspaper?&#10;A)muhammed abdul rahman&#10;B)vakkom moulavi&#10;C)abul kalam azad&#10;D)hamid ansari

Accepted Answer

The answer of Who launched Al Ameen newspaper?&#10;A)muhammed abdul rahman&#10;B)vakkom...

Deck 4: Advertising and Media-Related