Deck 1: Product Life Cycle, Advertising Strategies, Brand Loyalty and Pricing Policies

Question 1

In which stage of product life cycle , losses are incurred because of heavy development and promotional cost.

A)growth stage
B)maturity stage
C)introduction stage
D)decline stage

Answer 1

introduction stage

Question 2

Which type of advertisement is used at the time of introducing a new product?

A)competitive advertising
B)reminder advertising
C)pioneer advertising
D)advocacy advertising

Answer 2

reminder advertising

Question 3

Consumers will travel long distances to locate their favorite brand or outlet. Which type of product is this?

A)consumer goods
B)specialty goods
C)shopping goods
D)convenient goods

Answer 3

specialty goods

Question 4

Which type of product Consumerswill buy regularly without much planning ?

A)consumer goods
B)specialty goods
C)shopping goods
D)convenient goods

Question 5

What Affects and shapes customer perceptions about the company's product?

A)price
B)packaging
C)branding
D)both a and b.

Question 6

Brand superiority leads to :

A)high sales
B)the ability charge price premiums
C)power to resist distribution power
D)all of these

Question 7

Choose the term used to indicate " a group of product items or brands that are closely related in terms of their functions and benefits they provide"?

A)product item
B)product line
C)product mix
D)none of these.

Question 8

What is the term used to indicate "the number of product lines that a company offers"?

A)depth of product line
B)width of product mix
C)product items
D)product mix

Question 9

Companies adding lower prices products to a product line to add sales to the line and attract a broader market. What kind of product mix modification is this?

A)line extension
B)mix extension
C)trading up
D)trading down

Question 10

A customer makes the choice of purchasing one brand from among a set of alternatives consistently over a period of time: choose the correct term.

A)brand equity
B)brand image
C)brand loyalty
D)brand association

Question 11

The use of an established brand name in new product categories, what is it?

A)brand extension
B)line extension
C)brand association
D)none of these

Question 12

All companies charge the same price and smaller players follow the price set by the market players. Which is this method?

A)direct pricing
B)cost plus pricing
C)going rate pricing
D)penetration pricing.

Question 13

Which one is the Pricing strategy of a new product?

A)penetration pricing
B)skimming pricing
C)competitive bidding
D)both a &b

Question 14

What refers to the setting of a high price when a product is first introduced?

A)penetration pricing
B)skimming pricing
C)prestige pricing
D)value pricing

Question 15

Which among is a suitable pricing strategy of Charging different prices to different customer groups?

A)price discrimination
B)price differentiation
C)transfer pricing
D)penetration pricing

Question 16

Charging very low price at the introductory stage of a new product and raising prices gradually.

A)skimming pricing
B)penetration pricing
C)cost plus pricing
D)competitor pricing

Question 17

Which of the following is advertising on the shelf, a means of attractive display in the retailers shop?

A)window display
B)package
C)labels
D)none of these

Question 18

Entire product marketing programme is tried out for the first time in a small number of well selected markets like small cities or small areas. What is it called ?

A)pilot study
B)test marketing
C)commercialization
D)both a &b

Question 19

What happens when a firm introduces new product to a market in which it is established?

A)market development
B)diversification
C)market segmentation
D)both a& b

Question 20

What/ who is the Shelf sales man for the retailer?

A)sales man
B)labels
C)packages
D)price

Question 21

When a product has long life cycle , it has mass market, entry of rivals in to market is easy and demand is elastic. Which pricing policy can be adopted?

A)skimming pricing
B)penetration pricing
C)cost plus pricing
D)going rate pricing.

Question 22

Which pricing strategy is used by Bata Shoe Company?

A)going rate pricing
B)cost plus pricing
C)premium pricing
D)psychological pricing

Question 23

What is Mark- up pricing?

A)cost plus pricing
B)customary pricing
C)skimming pricing
D)psychological pricing

Question 24

Each product has a special and unique brand name .which type of brand is this?

A)individual brand name
B)family brand name
C)umbrella brand
D)none of these

Question 25

Which type of brand name is "Amul" ?

A)umbrella brand name
B)individual brand name
C)family brand name
D)combination device