Question 1

Which of the following is a determinant of channel selection ?&#10;A)nature of product&#10;B)price of the product&#10;C)quantity of the product&#10;D)quality of the product

Accepted Answer

The nature of the product influences the choice of distribution channel, as different products require different handling, storage, and transportation methods.

Question 2

Who is the Middle man in distribution channel ?&#10;A)merchant middle man&#10;B)agent middleman&#10;C)facilitator&#10;D)all of these

Accepted Answer

All of these options represent types of middlemen in distribution channels. Merchant middlemen buy and resell products, agent middlemen represent buyers or sellers on a more permanent basis, and facilitators provide services to aid in the distribution process but do not take title to goods.

Question 3

Wholesalers and retailers are: ?&#10;A)facilitators&#10;B)agents&#10;C)merchant middleman&#10;D)industrial buyers

Accepted Answer

Wholesalers and retailers are considered merchant middlemen because they take title to the goods they sell. This means they actually own the products before selling them to the end consumer or to other businesses. Unlike agents or facilitators, who typically do not take title to the goods, merchant middlemen buy and resell products as part of their business operations.

Question 4

WhoIs the first intermediary in the channel of distribution?&#10;A)agents&#10;B)retailers&#10;C)wholesalers&#10;D)producer

Accepted Answer

The answer of WhoIs the first intermediary in the channel...

Question 5

An ultimate consumer has direct contact with whom?&#10;A)producer&#10;B)retailer&#10;C)wholesaler&#10;D)agents

Accepted Answer

Ultimate consumers typically have direct contact with retailers when they purchase goods or services for personal use. Retailers are the final link in the supply chain that sells products directly to the end user.

Question 6

Which is The best channel of distribution for Vacuum cleaner?&#10;A)direct marketing&#10;B)mail order business&#10;C)self service&#10;D)none of these

Accepted Answer

Direct marketing allows for demonstrations and detailed explanations of the vacuum cleaner, which can be crucial for convincing consumers to purchase.

Question 7

The set of marketing intermediaries through which the goods flow from the producer to consumer, choose the correct name.&#10;A)channel of distribution&#10;B)direct marketing&#10;C)intensive distribution&#10;D)none of these

Accepted Answer

The correct term for the set of marketing intermediaries through which goods flow from the producer to the consumer is "channel of distribution." This includes various entities like wholesalers, retailers, and agents who facilitate the movement of products to the end user.

Question 8

The word channel is derived from the French word:&#10;A)cann&#10;B)chaan&#10;C)canal&#10;D)none of these

Accepted Answer

The word "channel" is derived from the French word "canal," which refers to a waterway constructed to allow the passage of boats or ships or to convey water for irrigation.

Question 9

In a small market , which is better?&#10;A)three level channel&#10;B)two level channel&#10;C)direct marketing&#10;D)all of these

Accepted Answer

Direct marketing is often better in a small market because it allows for direct communication and transaction with the customer, eliminating the need for intermediaries and potentially reducing costs and increasing efficiency.

Question 10

What is the term of &#34; those who obtain title to goods with a view to selling them at profit&#34;?&#10;A)merchant middlemen&#10;B)agent middle men&#10;C)facilitators&#10;D)all of these

Accepted Answer

Merchant middlemen are those who take title to goods with the intention of reselling them at a profit, differentiating them from agents or facilitators who do not take title to goods.

Question 11

Which of the following is not a non storeretailing ?&#10;A)kiosk marketing&#10;B)retail chains&#10;C)direct marketing&#10;D)tele marketing

Accepted Answer

The answer of Which of the following is not a...

Question 12

which type of retailers open their shops on fixed days or dates in a specified area?&#10;A)hawkers&#10;B)kiosks&#10;C)market traders&#10;D)none of these

Accepted Answer

The answer of which type of retailers open their shops...

Question 13

Itinerant retailers have :&#10;A)fixed shop/ place of business&#10;B)no fixed shop for business&#10;C)not directly meeting the customer&#10;D)none

Accepted Answer

The answer of Itinerant retailers have :&#10;A)fixed shop/ place of...

Question 14

Who is an E-tailer ?&#10;A)e-commerce firms&#10;B)sale on the internet&#10;C)internet retailers&#10;D)all of these

Accepted Answer

The answer of Who is an E-tailer ?&#10;A)e-commerce firms&#10;B)sale on...

Question 15

Amazone.com is an example of ?&#10;A)telemarketing&#10;B)direct marketing&#10;C)e-marketing&#10;D)fixed shop retailers

Accepted Answer

The answer of Amazone.com is an example of ?&#10;A)telemarketing&#10;B)direct marketing&#10;C)e-marketing&#10;D)fixed...

Question 16

What is term of creating an image about a product or brand in the consumers mind ?&#10;A)positioning&#10;B)target marketing&#10;C)market segmentation&#10;D)product differentiation

Accepted Answer

The answer of What is term of creating an image...

Question 17

Anything that has the ability to satisfy a consumer need, what is it?&#10;A)price&#10;B)package&#10;C)product&#10;D)promotion

Accepted Answer

The answer of Anything that has the ability to satisfy...

Question 18

Which utility creates Transport system ?&#10;A)place utility&#10;B)time utility&#10;C)cutomer utility&#10;D)all of these

Accepted Answer

The answer of Which utility creates Transport system ?&#10;A)place utility&#10;B)time...

Question 19

New product development stage involves :&#10;A)idea generation&#10;B)niche marketing&#10;C)styling&#10;D)product positioning

Accepted Answer

The answer of New product development stage involves :&#10;A)idea generation&#10;B)niche...

Question 20

Who is called The dominant member of a marketing channel or supply chain ?&#10;A)channel power&#10;B)channel captain&#10;C)channel manager&#10;D)all of these

Accepted Answer

The answer of Who is called The dominant member of...

Question 21

What is it called, the use of telephone and non personal media to introduce products to consumers, who then can purchase them via mail , telephone or the internet?&#10;A)direct selling&#10;B)direct marketing&#10;C)catalog marketing&#10;D)automatic vending

Accepted Answer

The answer of What is it called, the use of...

Question 22

Which type of communication that build and maintain favorable relationship by informing and persuading to one or more audience to accept their product?&#10;A)horizontal communication&#10;B)diagonal communication&#10;C)promotion&#10;D)vertical communication

Accepted Answer

The answer of Which type of communication that build and...

Question 23

What is the purpose of promotion ?&#10;A)create awareness&#10;B)stimulate demand&#10;C)reduce sales fluctuations&#10;D)all of these

Accepted Answer

The answer of What is the purpose of promotion ?&#10;A)create...

Question 24

What all are the elements included in promotion mix ?&#10;A)advertising&#10;B)personal selling&#10;C)public relations&#10;D)all of these

Accepted Answer

The answer of What all are the elements included in...

Question 25

Sales promotion is an element of :&#10;A)product mix&#10;B)price mix&#10;C)promotion mix&#10;D)none of these

Accepted Answer

The answer of Sales promotion is an element of :&#10;A)product...

Deck 3: Distribution Channels and Promotion Mix in Marketing