Deck 4: Marketing and Advertising

Question 1

Which kind of Communication is Advertisement?

A)paid
B)non personal
C)direct communication
D)both a & b

Answer 1

both a & b

Question 2

Which of the following is a paid personal communication ?

A)advertisement
B)personal selling
C)sales promotion
D)telephone communication

Answer 2

personal selling

Question 3

It is an activity or material , or both , that act as a direct inducement to resellers , sales people and consumers. What is it?

A)sales promotion
B)personal selling
C)advertisement
D)personal relation

Answer 3

sales promotion

Question 4

Rebate, discounts, window display , samples etc.. are: ?

A)sales promotion technique
B)advertising technique
C)sales management technique
D)distribution technique

Question 5

What does it called communication through mass media?

A)personal selling
B)online marketing
C)advertising
D)none of these

Question 6

Choose the name of group of people at whom advertisements are aimed?

A)target audience
B)customers
C)competitors
D)industries

Question 7

It is a broad set of communication efforts used to create and maintain favorable relationship between an organization and its stakeholders .

A)public relation
B)vertical communication
C)industrial relation
D)all of these

Question 8

Choose the alternative name of Multi-level marketing (MLM) ?

A)pyramid selling
B)network marketing
C)referrel marketing
D)all of these

Question 9

Which business discipline is focused on the practical application of sales techniques and the management of a firm's sales operations?

A)sales management
B)operations management
C)distribution management
D)production management.

Question 10

What is the main attraction of electronic marketing?

A)high transaction cost
B)low transaction cost
C)no transaction cost
D)veryhigh transaction cost

Question 11

E-marketing is a part of:

A)e-payment
B)e-cash
C)e-mail
D)e-commerce

Question 12

Which of the following is not an e-marketing tool?

A)i-radio
B)mobile phone
C)i-kiosks
D)cinema

Question 13

Which is an advertising on the electronic media?

A)e-marketing
B)e-distribution
C)e- advertising
D)e-mail

Question 14

Which marketing strategy is used under conditions of scarcity and during the period of shortage?

A)meta marketing
B)demarketing
C)reciprocal marketing
D)none of these

Question 15

When advertisement is to create an image or reputation of the firm , Which type od advertisement is this?

A)product ads
B)institutional ads
C)shortage ads
D)comparative ads

Question 16

What is MPR?

A)managing public relation
B)measuring public relation
C)marketing public relation
D)monitoring public relation

Question 17

What is Personal selling?

A)one way communication
B)printed communication
C)direct at individual
D)none of these

Question 18

What is Publicity ?

A)long term strategy
B)always positive
C)involves cost
D)none of these

Question 19

Which of the following is included in Sales promotion ?

A)consumer promotion
B)sales force promotion
C)dealer promotion
D)all of these

Question 20

Samples, buy one get one free, coups etc ..belongs to which promotion strategy?

A)consumer promotion
B)sales force promotion
C)trade promotion
D)dealer promotion

Question 21

USP stands for :

A)union sales promotion
B)unit sales promotion
C)uniform selling proposition
D)unique selling proposition

Question 22

How many stages involved in Consumer buying decision process?

A)six
B)four
C)five
D)seven

Question 23

Problem recognition, information search, evaluation and purchase is the Stages of :

A)consumer purchase decision
B)decision making process
C)problem solving process
D)pricedetermination process

Question 24

Life style , attitude ,self-concept are factors of consumer buying process, choose the suitable option.

A)physical factors
B)psychological factors
C)situational factors
D)social factors

Question 25

Which is the influence that affect the consumer buying process resulting from circumstances , time and location?

A)psychological influence
B)situational influence
C)physical influence
D)social influence