Deck 5: Consumer Behavior and Buying Decision Process

Question 1

A series of stages by which a consumer might choose a new product or service. What does it called?

A)consumer adaption process
B)buyer decision process
C)selling decision process
D)all of these

Answer 1

consumer adaption process

Question 2

Who are the purchasers of goods and services for his immediate use and consumption ?

A)buyers
B)customers
C)consumers
D)all of these

Answer 2

consumers

Question 3

A mother buys baby food for her baby regularly .here baby is :

A)consumer
B)customer
C)user
D)buyer

Answer 3

consumer

Question 4

What does it called The dissatisfaction of a consumer after purchasing a product ?

A)cognitive dissonance
B)post purchase dissonance
C)buyer's remorse
D)all of these

Question 5

Name the Behavior of a consumer after purchasing a product ?

A)post purchase behavior
B)pre purchase behavior
C)spot purchase behavior
D)none of these

Question 6

Which of the following is not a Social factor influencing consumer behavior ?

A)family
B)classmates
C)status
D)social class

Question 7

What is the Culture within the culture?

A)inter culture
B)intra culture
C)sub culture
D)additional culture

Question 8

Which is personal factor of consumer buying behavior?

A)personality
B)personal income
C)savings
D)consumer credit

Question 9

As a set of assumptions that focus on consumer choices that result in different alternatives such as happiness, satisfaction, or utility. Choose the correct term.

A)consumer preference
B)buying assumption
C)consumer behavior
D)none of these

Question 10

What is it called the willingness of consumers to purchase products and services as per their taste, need and of course pocket?

A)consumer behavior
B)consumer interest
C)consumer attitude
D)consumer perception

Question 11

Which aspect deals with the various stages a consumer goes through before purchasing products or services for his end use?

A)consumer behavior
B)consumer interest
C)consumer attitude
D)consumer perception

Question 12

what is refers to the buying behavior of final consumers?

A)consumer buyer behavior
B)target market buying
C)market segment buying
D)business buying behavior

Question 13

which is the influence of Consumer purchases other than cultural, social, personalfactors?

A)psychographic characteristics.
B)psychological characteristics.
C)psychometric characteristics
D)supplyand demand characteristics.

Question 14

Which of the following is NOT one of the five stages of the buyer decision process?

A)need recognition
B)brand identification
C)information search
D)purchase decision

Question 15

Cognitive dissonance occurs in which stage of the buyer decision process model?

A)need recognition
B)information search
C)evaluation of alternatives
D)post purchase conflict

Question 16

Which concept is related to the post decision anxiety ?

A)extensive decision making
B)cognitive dissonance
C)limited decision making
D)marketing strategy

Question 17

Who developed the need hierarchy theory ?

A)philip kotler
B)abraham h maslow
C)n h borden
D)peter f drucker

Question 18

Which of the following is a rational buying motive ?

A)love and affection
B)prestige
C)durability
D)habit

Question 19

Perception belongs to which factor ?

A)personal factor
B)psychological
C)cultural
D)social factor

Question 20

Which Motivepersuade a person to buy products from a particular shop?

A)patronage motives
B)product motives
C)internal motives
D)inherent motives