Question 1

Which buying motive is based on careful thinking and logical reasoning?&#10;A)product motives&#10;B)rational motives&#10;C)target&#10;D)patronage motives

Accepted Answer

Rational motives are based on careful thinking and logical reasoning, where the buyer evaluates the functional or economic aspects of a product before making a purchase decision.

Question 2

Which of the following marketing approach that analyses different functions of marketing?&#10;A)product approach&#10;B)social approach&#10;C)managerial approach&#10;D)functional approach

Accepted Answer

The functional approach in marketing focuses on analyzing and understanding the various functions involved in the marketing process, such as distribution, pricing, promotion, and product planning.

Question 3

Which of the following function helps in analyzing the buyers habits, popularity of a product, effectiveness of an advertising media ?&#10;A)marketing research&#10;B)product planning & development&#10;C)advertising&#10;D)sales promotion

Accepted Answer

Marketing research is the function that links the consumer, customer, and public to the marketer through information used to identify and define marketing opportunities and problems; generate, refine, and evaluate marketing actions; monitor marketing performance; and improve understanding of marketing as a process. It helps in analyzing buyers' habits, the popularity of a product, and the effectiveness of an advertising media.

Question 4

Choose the term for Collection and concentration of goods of the same type from different source at a place?&#10;A)selling&#10;B)packaging&#10;C)assembling&#10;D)warehousing

Accepted Answer

Assembling refers to the process of collecting and concentrating goods of the same type from different sources at a single location, often for the purpose of creating a larger, more comprehensive supply of those goods.

Question 5

what is refers to the Classification of standard product in to certain classes?&#10;A)grading&#10;B)pricing&#10;C)financing&#10;D)risk taking

Accepted Answer

Grading refers to the process of classifying products into different classes or groups based on certain characteristics or standards, such as quality, size, or weight. This helps in standardizing products and facilitates their marketing.

Question 6

Which of the following function involves gauging customers requirements and designing a product or service to serve that requirement?&#10;A)marketing&#10;B)selling&#10;C)distribution&#10;D)valuation

Accepted Answer

Marketing involves understanding and addressing customer needs, which includes gauging customer requirements and designing products or services accordingly.

Question 7

On the basis of nature of competition markets can be classified in to :&#10;A)blue ocean market&#10;B)red ocean market&#10;C)sellers market&#10;D)none of these

Accepted Answer

The classification of markets based on the nature of competition typically includes perfect competition, monopolistic competition, oligopoly, and monopoly, not the options listed.

Question 8

Which type of market have the features of homogeneity, uniform selling price , free entry and exit of firms etc ?&#10;A)perfect market&#10;B)imperfect market&#10;C)buyers market&#10;D)monopsony

Accepted Answer

A perfect market, also known as a perfect competition market, is characterized by features such as homogeneity (all products are identical), a uniform selling price (no single buyer or seller can influence the market price), and free entry and exit of firms (no barriers to entering or leaving the market). These conditions lead to an efficient allocation of resources.

Question 9

Which among is amarketing approach?&#10;A)product approach&#10;B)production approach&#10;C)marketing approach&#10;D)concentration approach

Accepted Answer

The answer of Which among is amarketing approach?&#10;A)product approach&#10;B)production approach&#10;C)marketing...

Question 10

Choose the facilitating function of marketing .&#10;A)branding&#10;B)selling&#10;C)incentives&#10;D)distribution

Accepted Answer

Branding is considered a facilitating function of marketing as it helps in creating a unique identity and image for a product or service, making it easier for consumers to recognize and choose it.

Question 11

What is called an assembling of goods at a central place have to be distributed among customers?&#10;A)distribution&#10;B)assembling&#10;C)dispersion&#10;D)concentration

Accepted Answer

The answer of What is called an assembling of goods...

Question 12

An uncontrollable factor which have bearing on the functioning of marketing department of any organization, What does it called?&#10;A)market&#10;B)marketing environment&#10;C)marketing system&#10;D)market strategies

Accepted Answer

The answer of An uncontrollable factor which have bearing on...

Question 13

What is refers to forces affecting the entire society or economy at large.&#10;A)micro environment&#10;B)macro environment&#10;C)internal environment&#10;D)external environment

Accepted Answer

The answer of What is refers to forces affecting the...

Question 14

Marketing is a:&#10;A)goal oriented process&#10;B)social process&#10;C)exchange process&#10;D)all of these

Accepted Answer

The answer of Marketing is a:&#10;A)goal oriented process&#10;B)social process&#10;C)exchange process&#10;D)all...

Question 15

Which of the following is not included in the physical supply?&#10;A)standardization&#10;B)transportation&#10;C)storage&#10;D)packaging

Accepted Answer

The answer of Which of the following is not included...

Question 16

What is the force or factors that affect marketing policies , decision and operations of a business is called?&#10;A)marketing mix&#10;B)production&#10;C)marketing control&#10;D)marketing environment

Accepted Answer

The answer of What is the force or factors that...

Question 17

How can you classify the market On the basis of area?&#10;A)very short period market&#10;B)retail market&#10;C)capital market&#10;D)national market

Accepted Answer

The answer of How can you classify the market On...

Question 18

On the basis of demand and supply , market can be classified in to :&#10;A)seller's market&#10;B)buyer's market&#10;C)spot market&#10;D)both a & b

Accepted Answer

The answer of On the basis of demand and supply...

Question 19

When a market is said to be imperfect?&#10;A)product are identical and uniform price&#10;B)free entry and exit of firms&#10;C)different price and similar product&#10;D)products are not identical and -

Accepted Answer

The answer of When a market is said to be...

Question 20

Accessibility, homogeneity, profitability and growth potential are the criteria for choosing any one of the following option, choose the correct one?&#10;A)market research criteria&#10;B)product differentiation basis&#10;C)criteria for market segmentation&#10;D)none of these

Accepted Answer

The answer of Accessibility, homogeneity, profitability and growth potential are...

Question 21

In Which market segmentation, the producer doesn't differentiate between different customers?&#10;A)undifferentiated&#10;B)concentrated&#10;C)customized&#10;D)personalized

Accepted Answer

The answer of In Which market segmentation, the producer doesn't...

Question 22

Which segmentation approach is used in consumer products?&#10;A)undifferentiated marketing&#10;B)concentrated marketing&#10;C)differentiated marketing&#10;D)all of the above

Accepted Answer

The answer of Which segmentation approach is used in consumer...

Question 23

Construction of bridge, home repair etc are examples of:&#10;A)concentrated marketing&#10;B)customized marketing&#10;C)differentiated marketing&#10;D)none of these

Accepted Answer

The answer of Construction of bridge, home repair etc are...

Question 24

What is the Base of segmentation of consumer markets?&#10;A)demographic & geographic segmentation&#10;B)psychographic segmentation&#10;C)behavioral segmentation&#10;D)all of these

Accepted Answer

The answer of What is the Base of segmentation of...

Question 25

What is Retailing through internet ?&#10;A)e-commerce&#10;B)m-commerce&#10;C)e-tailing&#10;D)e-sale

Accepted Answer

The answer of What is Retailing through internet ?&#10;A)e-commerce&#10;B)m-commerce&#10;C)e-tailing&#10;D)e-sale...

Deck 6: Marketing and Market Segmentation