Deck 7: Marketing and E-Commerce

Question 1

What is the reason of Popularity of e-commerce?

A)most safe delivery
B)lower price for product
C)no warehousing is needed
D)global access

Answer 1

global access

Question 2

What is the feature of Any time business?

A)physical distribution
B)online marketing
C)e-commerce
D)all of these

Answer 2

e-commerce

Question 3

Super markets , hire purchase shops , street stall holders etc .. belongs to which category?

A)itinerant retailers
B)fixed shop retailers
C)small scale retailers
D)large scale retailers

Answer 3

fixed shop retailers

Question 4

Who are Itinerant retailers?

A)having fixed shops
B)having shops
C)having no fixed shops
D)having no fixed place for selling

Question 5

Home parties ,mail order, tele marketing etc… belong to which type of marketing?

A)indirect marketing
B)direct marketing
C)one level channel
D)all of these

Question 6

Which type marketing coca cola company has used?

A)meta marketing
B)mega marketing
C)mass marketing
D)event marketing

Question 7

The group of elements price ,product ,promotion and place constitute :

A)market mix
B)product mix
C)marketing mix
D)promotion mix

Question 8

Which concept is based on the principle that marketing is not a department , but it is pervasive throughout the company ?

A)production
B)holistic
C)modern
D)selling

Question 9

What refers to product planning?

A)merchandising
B)assembling
C)r&d
D)none of these

Question 10

Name Market where goods are transacted on the spot or immediately.

A)perfect market
B)spot market
C)future market
D)none of these

Question 11

The market in which goods are bought and sold in bulk quantity :

A)retail market
B)world market
C)wholesale market
D)none of these

Question 12

Market where shares, debentures, bonds etc…of companies are bought and sold :

A)money market
B)stock market
C)foreign exchange market
D)international market

Question 13

Where Marketing is applicable?

A)goods
B)property
C)events
D)all of these

Question 14

Rural consumers are:

A)price sensitive
B)less price sensitive
C)quality conscious
D)none of these

Question 15

An organization directs its marketing efforts at two or more segments by developing a marketing mix for each segment. Which is this approach?

A)total market approach
B)concentration approach
C)multi- segment approach
D)none of these

Question 16

Which of the following is not an element of demographic segmentation?

A)family size
B)income
C)population density
D)religion

Question 17

Name The process of assessing the relative worth of different market segments and selecting one or more segments ?

A)target marketing
B)market segmentation
C)product differentiation
D)none of these

Question 18

The process of introducing higher quality products by a manufacturer , which term is correct?

A)trading up
B)trading down
C)quality high
D)none of these

Question 19

Under which category of consumer goods TV falls ?

A)convenience goods
B)shopping goods
C)brown goods
D)yellow goods

Question 20

"fixing very low price to stimulate the growth of the market". Give the name of pricing strategy.

A)cost plus pricing
B)skimming pricing
C)target pricing
D)none of these

Question 21

A brand name which is used for several products belonging to the same company is called:

A)trade mark
B)individual brand
C)family brand
D)multiple brand

Question 22

Give the expansion of FMCG.

A)fast movable customer goods
B)fast moving customer goods
C)fast moving consumer goods
D)fast moved consumer goods

Question 23

Name the channel of distribution which consists of manufacturer and consumer.

A)zero level channel
B)nil channel
C)one level channel
D)none of these

Question 24

Which of the following market where there is no physical delivery of goods ?

A)spot market
B)future market
C)perfect market
D)none of these

Question 25

Economic forces of marketing environment include:

A)economic condition
B)buying power
C)peoples willingness to spend
D)all of these