Deck 8: Marketing and Consumer Behavior

Question 1

Which type of market is Levi strauss (jeans)?

A)monopoly
B)monopolistic competition
C)oligopoly
D)duopsony

Answer 1

monopolistic competition

Question 2

A buyer searches information of product from

A)internally
B)external search only
C)no search about product
D)both internal and external search

Answer 2

both internal and external search

Question 3

What is Situational influence of buyer decision process?

A)time
B)perception
C)location
D)both a& c

Answer 3

both a& c

Question 4

Which Motive that influence where a person purchase product on a regular basis?

A)patronage motive
B)buying motive
C)consumption motive
D)none of these

Question 5

Which of the following involvesthe development of Graphic design for a product ?

A)branding
B)labeling
C)packaging
D)both b & c

Question 6

What is closely related with packaging and is used for identification, promotional and informational purpose?

A)branding
B)labeling
C)grading
D)packaging

Question 7

Which activity coordinates advertising ,personal selling, sales promotion, publicity and packaging?

A)promotion
B)management
C)marketing
D)all of these