Deck 7: Rural Marketing and Distribution

Question 1

Segmentation on the basis of size of landholding, area of land under cultivation, crop mix and irrigation method is an example of:

A)Geographic segmentation
B)Demographic segmentation
C)Behavioural segmentation
D)Psychographic segmentation

Answer 1

Demographic segmentation

Question 2

Many rural purchase require

A)social sanction
B)personal authority
C)celebrity endorsement
D)numerous brands

Answer 2

social sanction

Question 3

Rural consumers being conservative in their outlook

A)prefers different brands
B)take longer time to be influenced
C)take shorter time to be influenced
D)none of the above

Answer 3

take longer time to be influenced

Question 4

Associated groups to which a consumer belongs as a memberin which the interaction is formal and less regular:

A)Primary group
B)Secondary group
C)Aspirational group
D)Prime group

Question 5

Rural lifestyle changes with village size due to variation in

A)the level of education
B)the level of awareness of brands
C)the level of infrastructural and economic development
D)the level of family influence

Question 6

Language, dress, food habits and location are affected by

A)Education
B)Durable goods
C)Infrastructure
D)Culture

Question 7

Joint family translates to

A)better education
B)greater consumption of products
C)lower consumption of products
D)better standard of living

Question 8

Overall manner in which a person lives and spends time and money is known as

A)Personality
B)Lifestyle
C)Family life cycle
D)Affluent

Question 9

Rural consumers are increasingly known to be

A)Brand loyal
B)Price-sensitive
C)seeking convenience
D)all of the above

Question 10

Rural marketing problem is essentially a

A)product problem
B)pricing problem
C)distribution problem
D)promotion problem

Question 11

Carrying and Forwarding Agents (CFAs) are the_________ link with the company depot for supplying products to channel members

A)first
B)second
C)third
D)last

Question 12

Distribution that involves no intermediaries to make products available to final buyers is classified as

A)Intensive distribution
B)Direct distribution
C)Exclusive distribution
D)None of the above

Question 13

Which of the following is an activity of physical distribution?

A)Order processing
B)Warehousing
C)Advertising
D)Transportation

Question 14

A system where essential commodities are distributed through a network of fair price shops:

A)Cooperative Societies
B)Public Distribution System
C)The SHG Model
D)Hub and Spokes Method

Question 15

Wholesalers perform several functions except

A)Buying and assortment building sorting
B)Warehousing
C)Financing
D)None of these

Question 16

e-Distribution represents application of Internet based technologies as a tool, to facilitate efficient and effective exchange with and from:

A)the rural market
B)the urban market
C)both rural and urban market
D)none of the above

Question 17

Consider the following statements regarding rural markets:
i. Small number of small markets
ii. Poor availability of suitable dealers
iii. Low density of shops per village and high variation in their concentration
iv. Inadequate bank and credit facilities to rural retailersWhich statement is incorrect?

A)i
B)ii
C)iii
D)iv

Question 18

Consider the following statements regarding rural markets:
i. Dispersed population and trade
ii. Inadequate power supply
iii. High visibility of product on rural shelves
iv. Poor communication of offers and schemesWhich statement is incorrect?

A)i
B)ii
C)iii
D)iv

Question 19

Redistribution Stockists are responsible for supplying stocks to:

A)Rural retailers
B)Urban retailers
C)Both rural and urban retailers
D)Carrying and Forwarding Agents

Question 20

Under the Hub and Spokes method of distribution, the manufacturer appoints main distributors in:

A)small markets
B)large markets
C)villages
D)none of the above

Question 21

Which emerging method of distribution uses the channels from main distributors to sub-distributors to retailers to consumers?

A)SHG Model
B)Hub and Spokes Method
C)Public Distribution System
D)Mobile traders

Question 22

A channel of distribution which uses a network of FPS (fair price shops) is called:

A)Cooperative Societies
B)Youth Entrepreneurship Model
C)Public Distribution System
D)Hub and Spokes Methods

Question 23

Cooperative Societies are utilised the most for the distribution of:

A)Durable goods
B)FMCG
C)Fertilizers
D)Farm tools

Question 24

A rural retail initiative taken up by the Indian Oil Corporation with over 6000 outlets set up is known as:

A)KisanSeva Kendra
B)e-Choupal
C)Nature?s Basket
D)Food Bazar

Question 25

________________launched „GaonChalo?, a rural distribution initiative where villagers were roped in to sell products to other people in the village.

A)Dabur
B)HUL
C)P&G
D)Tata Tea