Question 1

Which among the following is a Pull Strategy?&#10;A) trade promotion&#10;B) consumer promotion&#10;C) sales force promotion&#10;D) none of these

Accepted Answer

A Pull Strategy is a marketing approach where efforts are directed towards the final consumers to induce them to buy the product. Consumer promotion, which includes coupons, samples, discounts, rebates, or events, is aimed directly at the consumers to entice them to select a particular brand or product. This contrasts with a Push Strategy that focuses on getting products to the consumer by pushing them through the marketing channel using trade promotions and sales force efforts.

Question 2

If a company gives false message to the customers, it is known as&#10;A) obscene ads&#10;B) subliminal ads&#10;C) deception&#10;D) none of these

Accepted Answer

Deception in advertising refers to the act of misleading consumers by providing false information or omitting crucial details about a product or service.

Question 3

The plan that show time, date and frequency of an advertisement is&#10;A) media plan&#10;B) media schedule&#10;C) media time&#10;D) media space

Accepted Answer

A media schedule outlines the specific time, date, and frequency for advertisements to be aired or published, ensuring that the advertising campaign reaches the target audience effectively.

Question 4

Point of Purchase Ads are also known as&#10;A) in-store advertising&#10;B) built-in advertising&#10;C) green advertising&#10;D) stock advertising

Accepted Answer

Point of Purchase (POP) Ads are also known as in-store advertising because they are advertisements placed in retail locations to influence consumers' buying decisions at the point of purchase.

Question 5

Which among the following is not a mechanical test?&#10;A) psychogalvanometer&#10;B) techistoscope&#10;C) camera test&#10;D) consumer dairy test

Accepted Answer

The consumer diary test is not a mechanical test; it involves participants recording their usage, experiences, or attitudes towards a product over a period of time, rather than using a mechanical device to measure responses.

Question 6

Which of the following is more of personal medium of advertisement?&#10;A) internet advertisement&#10;B) broadcast media&#10;C) direct mail advertising&#10;D) print media

Accepted Answer

Direct mail advertising is considered a more personal medium of advertisement because it allows marketers to send tailored messages directly to individuals, often using their names and specific information about their preferences or past purchases.

Question 7

If a company wants to build a good &#34;corporate image,&#34; it will probably use whichofthe following marketing communications mix tools?&#10;A) advertising&#10;B) public relations&#10;C) direct marketing&#10;D) sales promotion

Accepted Answer

Public relations is a form of marketing communications that is used to build and maintain a positive image of a company or organization. It involves communicating with the public through various channels, such as the media, social media, and community events.

Question 8

A is a promotion strategy that calls for using the sales force and trade promotion to move the product through channels.&#10;A) push strategy&#10;B) pull strategy&#10;C) blocking strategy&#10;D) integrated strategy

Accepted Answer

A push strategy involves promoting products by pushing them onto people through sales force and trade promotions to ensure they are available in stores, rather than primarily relying on consumer demand to pull the products through the distribution channels.

Deck 1: Marketing Communication Mix and Advertising Terminologies