Deck 1: Marketing and Advertising: Part A

Question 1

Why was FEMA needed?

A)Maintenance of Foreign Exchange Market in India
B)Maintenance of Foreign Currency in Abroad
C)Maintenance of Foreign Exchange Market in America
D)Maintenance of Foreign Currency in IMF

Answer 1

Maintenance of Foreign Exchange Market in India

Question 2

The Foreign Exchange Regulations Act was replaced by which act?

A)The Foreign Exchange Rule Act
B)The Foreign Exchange Management Act
C)The Frontiers Exchange Regulation Act
D)The Frontiers Exchange Rule Act

Answer 2

The Foreign Exchange Management Act

Question 3

Liberalisation of industrial licensing which resulted in delicensing comes under which policy?

A)New Trade Policy
B)New Industrial Policy
C)New Regional policy
D)New Social policy

Answer 3

New Industrial Policy

Question 4

Liberalisation aims at:

A)Socialistic pattern of society
B)Economic Planning
C)Economic Reforms
D)Land Reforms

Question 5

Eliminating Government set restrictions or barriers is called:

A)Liberalisation
B)Restricted Trade
C)Favourable Trade
D)Investments

Question 6

Which act has been enacted in place of MRTP Act?

A)Competition Act
B)Monopoly Act
C)Foreign Exchange Act
D)Licensing Act

Question 7

Integrating the economy of a country with the economies of other countries is known as:

A)Liberalisation
B)Privatisation
C)Globalisation
D)Materialism

Question 8

_____ advertising means international advertising which are addressed to multi cultural audeinces

A)Global
B)Local
C)National
D)Global + local

Question 9

The ads have to be customised according to the ___

A)Culture
B)Economy
C)Taste
D)Commerce

Question 10

Specialists in digital advertising have to plan the strategies according to the ___

A)Medium
B)Technology
C)Audience
D)Culture

Question 11

Advertising laws vary in different countries depending on the ____

A)Content, cultural, implications & tax levied
B)Only on content
C)Only on culture
D)Only on tax levied

Question 12

How many P's are there in Social Marketing?

A)7
B)10
C)8
D)9

Question 13

In social media campaign, what customer has to pay?

A)Price
B)Product
C)Policy
D)People

Question 14

Which is NOT the tool for Direct Marketing

A)E mails
B)Catalogues
C)Public Relations
D)Text Messages

Question 15

The relationship of advertising to ______is perceived as criticism on advertising.

A)Materialism
B)FMCG products
C)New products
D)Old people

Question 16

_____ makes people buy things they do not need.

A)Advertising
B)Public relation
C)Personal selling
D)Email marketing

Question 17

_____are playing a diversified role in the socio-economic context in our society.

A)Women
B)Children
C)Old people
D)Society

Question 18

Showcasing women _____in the advertising is highly criticized.

A)As a mother
B)Stereotype
C)As successful
D)As working woman

Question 19

An advertisement of Slice showcasing Katrina Kaif with Tagline 'Aamsutra' is an example of _____.

A)Women as sexual object
B)As successful actor
C)As a successful woman
D)Brand ambassador

Question 20

_____________ Advertising is done by a company to create awareness for goods and services and is required by other companies for their production of goods.

A)Retail
B)Consumer
C)Industrial
D)Product

Question 21

____________ Advertising is used mostly by Banks and financial Institutions.

A)Industry
B)Bank
C)Financial
D)Investment

Question 22

What are NOT the types of Digital marketing?

A)SEO
B)SEM
C)Content Marketing
D)Traditional media marketing

Question 23

Which of these are NOT digital marketing tools

A)Video hosting
B)Organic Social Media
C)Paid Social Media
D)Print media classifieds

Question 24

This can be the disadvantages of Internet Marketing

A)Security Concern
B)Convenience
C)customization
D)Inexpensive