Question 1

Marketing utility consists of ________.&#10;A)Price.&#10;B)Place, price.&#10;C)Product, place, price and profit.&#10;D)Product, Price, place, promotion

Accepted Answer

Marketing utility involves creating value through various elements such as product, price, place, and promotion. These are known as the 4 Ps of marketing, which work together to satisfy customers' needs and wants.

Question 2

A place for buying and selling activities is called ________.&#10;A)Market.&#10;B)Marketing.&#10;C)Market research.&#10;D)Market information.

Accepted Answer

A market is a place where buying and selling activities occur, involving the exchange of goods or services between buyers and sellers.

Question 3

The exchange value of a good service in terms of money is_________.&#10;A)Price.&#10;B)Product.&#10;C)Buying.&#10;D)Selling.

Accepted Answer

The exchange value of a good or service in terms of money is referred to as its price. This is the amount of money expected, required, or given in payment for something.

Question 4

Selling the same product at different prices is known as________.&#10;A)Price lining.&#10;B)Dual pricing.&#10;C)Geographical pricing.&#10;D)Monopoly pricing.

Accepted Answer

Dual pricing refers to the practice of selling the same product at different prices in different markets or to different customers.

Question 5

The words used to convey the advertisement idea is ____________.&#10;A)Advertisement.&#10;B)Advertisement Research.&#10;C)Advertisement copy.&#10;D)Advertisement budget

Accepted Answer

The words used to convey the advertisement idea are referred to as "Advertisement copy." This includes the text or script part of an advertisement, designed to convey the message to the target audience.

Question 6

Advertisement promotes_________.&#10;A) Purchases.&#10;B)Production.&#10;C)Sales.&#10;D)Price.

Accepted Answer

The answer of Advertisement promotes_________.&#10;A) Purchases.&#10;B)Production.&#10;C)Sales.&#10;D)Price....

Question 7

Agricultural products are_________.&#10;A)Perishable.&#10;B)Highly priced.&#10;C)Low quality products.&#10;D)Heterogeneous goods

Accepted Answer

The answer of Agricultural products are_________.&#10;A)Perishable.&#10;B)Highly priced.&#10;C)Low quality products.&#10;D)Heterogeneous goods...

Question 8

The social aspect of marketing is to ensure_________.&#10;A)Price.&#10;B)Demand.&#10;C)Low price with high quality.&#10;D)Service goods.

Accepted Answer

The social aspect of marketing focuses on providing value to consumers, which often involves offering high-quality products at a reasonable price to meet societal needs and expectations.

Question 9

The orange juice manufacturers know that orange juice is most often consumed in the mornings. However, they would like to change this and make the drink acceptable during other time periods during the day. Which form of segmentation would they need to work with and establish strategy reflective of their desires?

A)Gender segmentation.
B)Benefit segmentation
C)Occasion segmentation.
D)Age and life cycle segmentation

Accepted Answer

Occasion segmentation is used when a company aims to extend or change the occasions on which a product is used. In this case, the orange juice manufacturers want to make their product acceptable for consumption beyond the traditional morning time, which directly relates to occasion segmentation.

Question 10

The typical method of retail operation used by supermarkets and catalog showrooms is called:&#10;A)Self service retailing.&#10;B)Limited service retailing.&#10;C)Full service retailing.&#10;D)Service merchandiser.

Accepted Answer

The answer of The typical method of retail operation used...

Question 11

Marketing creates profit by creating _____ to the buyer.&#10;A)Value.&#10;B)Money.&#10;C)Product.&#10;D)Price.

Accepted Answer

The answer of Marketing creates profit by creating _____ to...

Question 12

_____ needs the interest of the buyer.&#10;A)Product.&#10;B)Sales.&#10;C)Production.&#10;D)Manufacturing.

Accepted Answer

The answer of _____ needs the interest of the buyer.&#10;A)Product.&#10;B)Sales.&#10;C)Production.&#10;D)Manufacturing....

Question 13

_____ includes the configuration of benefits, value, cost and satisfaction&#10;A)Demand.&#10;B)Innovation.&#10;C)Creativity.&#10;D)Invention.

Accepted Answer

The answer of _____ includes the configuration of benefits, value,...

Question 14

All companies strive to build _____ strength.&#10;A)Brand.&#10;B)Image.&#10;C)Customer.&#10;D)Employee

Accepted Answer

The answer of All companies strive to build _____ strength.&#10;A)Brand.&#10;B)Image.&#10;C)Customer.&#10;D)Employee...

Question 15

Which of the following best identifies how marketing must be understood today?&#10;A)Satisfy customer needs.&#10;B)Marketing.&#10;C)Selling.&#10;D)Behaviour.

Accepted Answer

The answer of Which of the following best identifies how...

Question 16

A _____ is a trade of vale between two or more parties.&#10;A)Transaction.&#10;B)Exchange.&#10;C)Transfer.&#10;D)Prospecting.

Accepted Answer

The answer of A _____ is a trade of vale...

Question 17

_____ includes that other company s offering similar products & services to the same customer at similar prices.&#10;A)Supply Chain.&#10;B)Competition.&#10;C)Product.&#10;D)Price

Accepted Answer

The answer of _____ includes that other company s offering...

Question 18

The starting point for discussing segmentation is _____.&#10;A)Segregation.&#10;B)Positioning.&#10;C)Both.&#10;D)None

Accepted Answer

The answer of The starting point for discussing segmentation is...

Question 19

Need become _____ when they are directed to specific objects that might satisfy the need.&#10;A)Wants&#10;B)Needs&#10;C)Demand.&#10;D)Flexibility.

Accepted Answer

The answer of Need become _____ when they are directed...

Question 20

A marketer is someone seeking a response from another party called _____.&#10;A)Marketer.&#10;B)Prospect.&#10;C)Supplier.&#10;D)Distributor.

Accepted Answer

The answer of A marketer is someone seeking a response...

Question 21

_____ are wants for specific products that are backed up an ability and willingness to buy them.&#10;A)Demand.&#10;B)Wants.&#10;C)Needs.&#10;D)Desire.

Accepted Answer

The answer of _____ are wants for specific products that...

Question 22

Which is intangible among the following?&#10;A)Product.&#10;B)Services.&#10;C)Products & services.&#10;D)Sales.

Accepted Answer

The answer of Which is intangible among the following?&#10;A)Product.&#10;B)Services.&#10;C)Products &...

Deck 1: Marketing and Segmentation