Deck 2: Marketing and International Trade

Question 1

_____emerges when people decide to satisfy and want through exchange.

A)Marketing.
B)Sales.
C)Purchase.
D)Accounting.

Answer 1

Sales.

Question 2

_____ involves managing demand, which in turn involves managing customer relationship.

A)Marketing management.
B)Direct marketing.
C)Production management.
D)Advertising.

Answer 2

Marketing management.

Question 3

Which stage of the product lifecycle is marked by falling costs and rising revenues?

A)Introduction stage.
B)Growth stage.
C)Maturity stage.
D)Saturation stage.

Answer 3

Saturation stage.

Question 4

The usual source for new products is_____.

A)Marketing research
B)R&D.
C)Accidental discoveries.
D)A variety of sources including customers, competitors, serendipity and formal processes

Question 5

A brand is a _______.

A)Name.
B)Term.
C)Sign.
D)A combination of all of the above.

Question 6

Which one of the following best describes the present value of the stream of future profits expected over the customer s life time purchase?

A)Customers Life time value.
B)Suppliers Life time Value.
C)Company s life time value.
D)Future value.

Question 7

Market expansion is usually achieved by_______.

A)More effective use of distribution.
B)More effective use of advertising
C)By cutting prices.
D)All of the above are suitable tactics.

Question 8

The following are all major stages of a product life cycle except_____.

A)Sales decline.
B)Market maturity.
C)Market Introduction.
D)Market Growth.

Question 9

Techniques of sales promotions are _____.

A)Free samples.
B)Free offers.
C)Merchandising.
D)All the above.

Question 10

The firm must consider whether investing in the segment makes sense givng the firm _____ and____.

A)Knowledge & objective.
B)Objective & resource.
C)Knowledge & resource.
D)None.

Question 11

_____ and ____ are the major factors influencing the selection of suppliers.

A)Price and Quantity
B)Price and Quality.
C)Price and Delivery.
D)Quantity and Delivery.